#PatonTrends: How brands can fight through the noise and stand out in a digital world.

Digital platforms have without a doubt, opened up interesting opportunities for brands to engage with consumers. Brands no longer have to wait to see their sales reports in order to know their performance. Everything is a click away and brands can connect with their audience directly through social media.
This brings me to the question; how do brands stand out and fight through the noise?

Continue reading

Unpacking the Januworry phenomenon: a Q & A with Miranda Dlamini.

The festive season is often the most exciting time of the year. We spend time with our families and friends and enjoy various activities. Unfortunately, the festive season is the often when we spend the most money. Many people find themselves in financial strain come the new year. How can we avoid this and start off the year on a good note?

Continue reading

An evening with Mzamo Masito: The prospects of Marketing in 2020 and beyond

The last Pat On Brands Dialogue for the year, was an intimate yet powerful one. We gathered at the hallowed halls of the Pat On Brands headquarters, at Tshimologong Precinct, in Braamfontein Johannesburg. This past Thursday, 5 November 2020. All COVID-19 protocol was observed.

Continue reading

The Pat on Brands Dialogues celebrates 1 Year of storytelling

Pat on Brands Dialogues

Can you believe it? It’s been a year already… since we held the first episode of Pat on Brands Dialogues – home of stories with depth. It feels like yesterday when Tshimologong Precinct opened its doors for us to host the Dialogues. As the adage goes, time flies when you are having a good time.

A little bit about the Pat on Brands Dialogues

The Pat on Brands Dialogues is an initiative born from the culture of storytelling to encourage a dialogue between captains of industry, young professionals, and entrepreneurs. At the core of the Dialogues is storytelling because storytelling is the most powerful of sharing knowledge. Each episode has a theme that the storytellers share their experiences on and the audience also gets the opportunity to ask questions.

A significant milestone

The 1 year anniversary is a significant milestone given the fact that the platform has no backing in a form of financial sponsorship. Sylvester Chauke (Founder and Chief Architect at DNA Brand Architects) put it well in the celebratory video when he said “planting a seed of an entrepreneurial venture is one of the most exciting and daunting projects. It demands all of you. But when that idea seems to take off, the seed starts growing and a vision starts manifesting, we celebrate.” This is true. There is a lot of work that is put in behind the scenes for each and to do this for over a year it is truly remarkable.

A huge Pat on the Storytellers

At the centre of the Pat on Brands Dialogues are the storytellers. Each storyteller is selected based on their expertise and the value they will add to the Dialogue. Not only do the storytellers take time off their busy schedule to come to the platform at no cost. They also inspire us by sharing their journeys and experiences. We learn so much from them. Without them, there will be no Dialogues.

We’ve had the privilege of hosting the following storytellers:

  • Alistair Mokoena – CEO at Google Africa
  • Bogosi Motshegwa – Founder at Thinkerneur
  • Boipelo Mabe – Entreprenuer
  • Bongani Chinkanda – Founder at Diary of Salesman
  • Bronson Mokabela – Founder and Managing Director at Digigage Sports and Entertainment
  • Christinah Mazibuko – Owner and Director at FIFTH ACE
  • Greg Maloka – Managing Director – Kaya FM
  • Gugu Nkabinde – Founder and CEO at Gugu Intimates
  • Khensani Nobanda – Group Executive Marketing and Corporate Affairs at Nedbank
  • Khulekani Dumisa – Co-founder Khulekani on Wheels
  • Lebo Lion – Voice Marketing in Africa
  • Mogau Seshoene aka The Lazy Makoti – Author & Entrepreneur
  • Musa Kalenga – Co-founder and CEO at Briedge Labs
  • Nokuthula “Nox” Magwaza – Managing Director at Bloom Marketing
  • Nontokoko Madonsela – Group CMO at Momentum Metropolitan Holdings
  • Rorisang Setlogelo – Founder & Managing Director at Roth Media
  • Sala Masindane – Co-founder Khulekani on Wheels
  • Sibusiso Ngwenya aka Skinny Sbu – Founder & CEO Skinny Sbu Socks
  • Sylvester Chauke – Author & Chief Brand Architect at DNA Brand Architects
  • Thabang Ramogase – CMO at Liberty
  • Thebe Ikalafeng – Founder & Chairman at Brand Africa, Founder Brand Leadership
  • Tim Zunckel – Independent Media Trainer and Creative
  • Tumi Rabanye – Marketing Communications Consultant at MMR
  • Veli Ngubane – Co-founder and CCO at Avatar Agency
  • Xolisa Dyeshana – CCO at Joe Public
  • Zesipho Mncwango – Brand Manager at Unilever

Another Pat on our partners and supporters

The success of the Dialogues can be attributed to the strategic partnerships formed with the following entities:

  • Tshimologong Precinct (Venue),
  • Varsity TV (Media),
  • Cucumbers & Creams (Catering),
  • Lilo Collections (Gifting).

If it was not for these entities the Dialogues would have remained just an idea that never saw the light of day but without the support of the audience who showed up at the Dialogues whether it was at Tshimologong Precinct or online, it wouldn’t have possible to go on for a year.

#WinWithPat – 1 of 2 NetFlorist Hampers valued at R500

NetFlorist Hamper

2019 has been a challenging and yet exciting year. Through it all, you continued to show support to various Pat on Brands initiatives. You showed up to the hikes, you laced up for #RunWithPat and engaged in the Pat on Brands Dialogues. For that, we would like to say we appreciate you and may you continue to support in 2020.

NetFlorist Happy Holidays

To show our appreciation, Pat on Brands has partnered with NetFlorist to do something NICE for the Pat on Brands supporters. We are giving away 2 awesome NetFlorist hampers valued at R500 each to 2 lucky Pat on Brands supporters in the next two weeks (1 winner per week).

Winning is easy. All you have to do is share a nice festive message or quote with a friend, tag the friend and use the hashtags #JustBeNice #WinWithPat, then tag @netflorist and @PatOnBrands on Twitter and/or Instagram in the post. The nicest message with the most likes for the week will win.

Terms and Conditions

This competition is only open to South African citizens. The hamper is unique from the hampers on-site and is not sold on-site, but has a bit of everything consumers can find on the NetFlorist website.

Oreo Brings South Africans Together With ‘Oreo People’ Campaign

Oreo, is calling on South Africans to ‘Twist, Lick, Dunk’ and SHARE an Oreo with other Oreo People.

South Africans who have already discovered that they are Oreo People, know that when you connect with Oreo, playfulness is evoked in us all. Despite differences, playing with Oreo brings people together.

During August and September 2018, the ‘Twist, Lick, Dunk’ biscuit will be creating moments of sharing at mall pop-up stands, countrywide. Here Oreo will be creating wonderfilled moments of sharing – both by connecting people in a playful way and letting them share in an experience with those around them that will unlock instant prizes!

Find the Oreo activations from 09h00 to 17h00 at the following venues:

· Canal Walk in Cape Town on 25th and 26th August 2018

· Gilwell Shopping Centre in East London on the 01st and 02nd September 2018

· Maponya Mall in Soweto from 22nd and 23rd September 2018

· Gateway in Durban on 29th and 30th September 2018

Furthermore, from 01st August until the 30th September 2018, fans can also stand a chance to WIN one of three amazing prizes worth R75 000 each. Whether you want to shop till you drop, go on an exciting getaway or gain VIP access to the most exciting events, Oreo has it all. For a chance to win one of these amazing prizes, fans must purchase any two of the participating OREO products and SMS the last five digits of their barcode to 120*766#. *SMS rates and Ts & Cs apply.

“Oreo has always been a brand that encourages and inspires people to let out their playful sides and connect with people around them. This campaign is no different, and we hope that our fans will connect with one another no matter their differences, “says Thandi Ntuli, Mondelez SA Category Lead for Biscuits.

Look out for the new Oreo People TV commercial and follow @Oreo on Facebook, Twitter and Instagram.

Pat on UJ FM

Dear #PatOnBrands followers.

I come bearing some good news. Pat On Brands will be on the airwaves.  Starting today (Thursday, 16 February 2017), #PatOnBrands will be joining the #TheUrbanBrunch team on UJ FM every Thursday from 10am to 10:30am. The feature will be very informative and entertaining as the articles we post here. Brands, will still be getting “Pats” and “Slaps”. And will also be adding new elements such as weekly giveaways . Its going to be fun! Please do tune into UJ FM 95.4 and watch live on Instagram (@PatOnBrands) and Facebook (Pat On Brands).

Thank You,
#PatOnBrands