Brand on the Rise: Ba Kene – Skincare that Shows Up.

Skincare can sometimes seem like a luxury, too complicated, too expensive, or even unnecessary. But for Thabiso Molokomme, the founder of BA KENE, skincare is more than just looking good. It is about feeling confident, taking care of yourself, and showing up for yourself every day.

A Personal Inspiration 

Growing up, I never really had skin problems, maybe just a pimple or two in varsity. But my sister had a different experience. As a teenager, she struggled with skin impurities that can affect one’s confidence. She encouraged me to take care of my skin early on, and that advice stuck with me. It inspired me to become a big brother to millions of young people by creating a skincare brand that not only makes skincare simple but also educates, inspires, and empowers.

Breaking Barriers in the Skincare Industry

BA KENE is not just another skincare brand. We focus on making skincare easy and affordable without the clutter of unnecessary products. What sets us apart is our dedication to a group that is often overlooked—boys and young men. Skincare has always been marketed towards women, but young men also deserve high-quality, effective products. For teens finding their routine, and young adults chasing their dreams, we make skincare simple and effective, so everyone can feel confident in their skin.

Changing the Mindset Around Skincare

Many men see skincare as something “girly” or unnecessary. One man even told our team, “I use one soap for my whole body, and that is what I teach my boys.” But skin has no gender. It needs care, no matter who you are. At BA KENE, we want to change that mindset. Skincare is not just about looking good; it is about feeling good and taking care of yourself. It does not have to be complicated or boring. It can be fun too. That is what BA KENE is all about.

Simple, Science-Backed Skincare

We understand that life can be hectic, so our products are designed to be simple and effective. Backed by science, they eliminate the need for long, multi-step routines. With BA KENE, you get the care your skin needs without the hassle.

More Than Just Skincare: A Movement

BA KENE is more than just skincare. It is about showing up for yourself. We take pride in sharing the stories of people who work towards becoming the best version of themselves. Over the past eight months, we have taken this mission to schools through our Show Up Tours in Gauteng and Limpopo. These tours help educate young people on the importance of skincare and how to take care of their skin properly.

A Brand on the Rise

As a brand on the rise, BA KENE is making a mark in the skincare industry by filling a much-needed gap. We are proving that skincare is not just for women and that young men deserve products designed specifically for them. Our growing community, school tours, and dedication to education are setting us apart, and we are only just getting started.

The Future of BA KENE

Our dream is for every child in every household across Africa to include BA KENE in their daily self-care routine.We are turning one on April 29, 2025, and to celebrate, we will be launching a ground breaking new product during our birthday week. But that is not all. Later in the year, we will be introducing two more products specifically designed for acne-prone skin.

BA KENE is not just about skincare. It is a movement. We are here to make skincare simple, fun, and accessible for young men everywhere. It is time to show up for yourself, and BA KENE is here to help.

https://www.bakene.co.za/

SOUTH AFRICA’S LEADING MARKETING AND SUPPLY CHAIN PROFESSIONALS HONOURED AT IMM INSTITUTE GALA

The IMM Institute Gala Dinner celebrated South Africa’s top marketing and supply chain professionals, recognising their achievements with prestigious.

Industry experts selected the winners from 57 entries, which included students, entrepreneurs, teams, and emerging talent in the marketing and supply chain sectors.

“The most prestigious awards were the Lifetime Achievement Awards. We are proud to honour Robin Brozin with the Marketing Lifetime Achievement Award and Lebogang Letsoalo with the Supply Chain Lifetime Achievement Award. Both have shown exceptional dedication to their respective industries, going above and beyond to drive progress and nurture future leaders,” said Irene Gregory, CEO of the IMM Institute.

Award Recipients:

Marketing Student of the Year: Sria Roopchand – Sria progressed from a sales role to a marketing assistant position at Securadoor while also working as a professional actor. She completed her Bachelor of Business Science degree at the IMM Graduate School last year.

Supply Chain Student of the Year: Gugu Nkala – A Customs Compliance Consultant since 2016, Gugu is currently pursuing a Diploma in Export Management, Logistics, Materials, and Supply Chain Management at the IMM Graduate School.

Emerging Marketer of the Year: Liat Madinane – Liat successfully ran her own company before joining Sauce Advertising as Chief Integration Officer.

Marketer of the Year: Happy Ngidi – Serving as the Chief Marketing Officer at Proudly SA for nearly a decade, Happy is a graduate in PR & Communications, a budding author, and a motivational speaker.

Supply Chain Professional of the Year: Lethlohonolo Mpshe – Managing Director of Atarah Solutions, a company specializing in automation systems for the transport sector.

Corporate Marketing Team of the Year: Proudly SA – A campaign dedicated to encouraging South Africans to support locally made products and services.

Entrepreneur of the Year: Mitheel Ramdaw – A data expert with a passion for artificial intelligence (AI), Mitheel recently led a project designing and implementing AI and machine learning models to predict student performance.

In the Supply Chain Corporate Team of the Year category, Chery SA, a subsidiary of a Chinese car manufacturer that has been exporting vehicles globally since 1997, received an honourable mention.

“The quality of this year’s submissions was outstanding, demonstrating the rapid advancements within South Africa’s supply chain sector,” said Judge Ronald Mlalazi, a procurement specialist and Supply UK Fellow.

Lethabo Sekhu, Co-founder and COO of Credipple and one of the judges, added, “South Africa’s marketing talent is truly world-class, and this was reflected in the strength of the nominations. Selecting the winners was no easy task.”

The awards were presented at the IMM Institute’s Annual Gala Dinner, held on 7 March at The Maslow. “The evening provided an excellent opportunity for professionals to network and gain insights into each other’s industries at a time when these sectors are increasingly interconnected,” noted Gregory.

She emphasised that success in today’s market depends not only on a strong marketing strategy and understanding of the target audience but also on a seamless and efficient supply chain.

“We are confident that this event fostered meaningful relationships and insightful discussions on industry best practices,” she concluded.

About the IMM Institute

The IMM Institute has been a leading marketing organisation in Southern Africa for decades, bringing together professionals to exchange ideas and insights in an ever-evolving business landscape.

The institute provides various value-added services for marketing professionals, catering to both individuals and corporate associates. In recent years, it has expanded its focus to include supply chain training, recognising its essential role in modern business operations and its strong connection to marketing functions.

For more information

visit www.imminstitute.co.za.

MTN Unveils New Brand Positioning to Inspire Progress in South Africa.

Robyn Lewis, General Manager: Brand and Marketing at MTN South Africa.

MTN South Africa has introduced its new brand positioning, “Today we make moves,” reaffirming its commitment to enabling progress and empowering South Africans to take action toward a brighter future.

For the past 30 years, MTN has been more than just a telecommunications provider; it has been a catalyst for change, connecting people to better lives – helping them explore their passions and access new opportunities. MTN’s new brand message is based on the belief that progress comes through action, and that every South African has the potential to achieve their dreams.

“Our digital tools and platforms do more than just connect people; they unlock everyday progress,” says Robyn Lewis, General Manager: Brand and Marketing at MTN South Africa. “Whether it’s a student streaming educational content, a mother banking from her phone, or a township start-up growing their business, MTN is here to help power those moves.”

As part of this commitment, MTN continues to improve its consumer offerings, ensuring that South Africans have access to the connectivity they need to move forward. MTN is making data more accessible with simplified, flexible, and affordable mobile solutions. With products like Home Internet and MTN SuperFlex, customers can customize their own data, voice, and SMS bundles to match their needs, providing both flexibility and affordability.

For families, quality home connectivity has become essential. MTN’s 5G network offers faster download and upload speeds, enhanced video calling, and more reliable connections for remote work and online education.

Additionally, through MoMo, MTN is supporting financial inclusion, making transactions, savings, and payments more accessible for South Africans. MTN Pulse offers exclusive deals and educational resources to empower the youth.

MTN’s evolution reflects a renewed focus on providing the connectivity, solutions, and support that allow South Africans to make meaningful progress. It’s a call to action encouraging individuals to take charge of their future today, knowing that small steps lead to big achievements.

As part of this new direction, MTN will launch new offerings, promotions, immersive brand experiences, and nationwide initiatives to help South Africans unlock their full potential.

“South Africa is a resilient country, always breaking boundaries,” says Lewis. “We see this positioning as more than just a campaign; it’s a movement that brings hope, inspires action, and reaffirms MTN’s role as a partner in progress.”

Progress doesn’t just happen; it is made. With MTN, South Africans are empowered to make their next move, today.

MTN’s new brand message has been introduced to consumers through a new TV commercial titled “Cheeseboy,” which was made available for viewing on Monday, 10 March. The commercial is airing on SABC and DSTV and can also be watched on YouTube

 

 

A Look at the Top 10 most valuable SA brands for 2025. 

South Africa’s commercial landscape is defined by brands that have not only established strong market positions but also made substantial contributions to the country’s economy. In 2025, these top 10 most valuable brands will stand out for their financial strength, customer loyalty, and ability to innovate. Here’s a closer look at the engines propelling South Africa’s economy forward. 

MTN 

MTN remains South Africa’s most valuable brand, with a strong presence throughout the continent. The company has maintained its dominance in the telecoms industry by extending network infrastructure and investing in digital financial services such as MTN Mobile Money. Its emphasis on closing the digital gap through inexpensive data and financial solutions. 

2025 Brand Value: Approximately R50.7 billion. 

Vodacom 

Vodacom has established itself as a top telecom operator in South Africa, renowned for its dependable network and innovative services. The company has broadened its consumer base by including mobile banking, e-commerce, and cloud solutions. Vodacom’s investments in 5G technology and rural connections continue to fuel its expansion and brand value. 

2025 Brand Value: Approximately R43.9 billion. 

Standard Bank 

With a 150-year history, Standard Bank is a pillar of South Africa’s financial system. The bank’s footprint throughout Africa, combined with its digital banking transformation, has propelled it to the forefront of the financial services industry. Standard Bank’s brand is growing stronger as it prioritises innovation and customer-centric banking. 

2025 Brand Value: Approximately R37.8 billion. 

First National Bank (FNB): Digital Banking Pioneer. 

FNB has established a reputation as South Africa’s most progressive bank, with a significant emphasis on digital banking. Its mobile banking software, AI-powered financial tools, and consumer incentives programs have improved banking accessibility and efficiency. FNB’s ongoing investment in financial technology assures its success in a competitive marketplace. 

2025 Brand Value: Approximately R29.2 billion. 

Checkers 

Checkers has evolved into a retail powerhouse, selling premium products at competitive pricing. The success of the Sixty60 delivery service has established Checkers as a market leader in online grocery shopping. Its focus on fresh products, convenience, and customer service has propelled its rapid expansion. 

2025 Brand Value: Approximately R23.5 billion. 

Woolworths 

Woolworths remains synonymous with high quality and sustainability. Its commitment to organic produce, high-end apparel, and ethical sourcing has helped it preserve its reputation as a trustworthy company. Woolworths’ ability to combine cheap with luxury has made it a popular choice among South African customers. 

2025 Brand Value: Approximately R22.2 billion. 

Absa 

Absa has grown into a robust and diverse financial firm that provides banking, investing, and insurance services. The brand’s redesign and digital reinvention have been essential in recruiting younger customers. Its dedication to financial inclusivity and corporate social responsibility strengthens its position. 

2025 Brand Value: Approximately R27.3 billion. 

Nedbank 

Nedbank has established itself as a market leader in sustainable banking, focussing on green investments and commercial finance 

solutions. The brand’s emphasis on long-term economic effect and responsible banking has helped it maintain a strong market position. 

2025 Brand Value: Approximately R20.3 billion. 

Investec 

Investec is notable for its specialised financial services, wealth management, and global presence. The bank’s capacity to cater to high-net-worth individuals and corporations has made it a significant participant in the financial market. Its premium service offerings and global reach add to its great brand value. 

2025 Brand Value: Approximately R20.1 billion. 

Shoprite 

Shoprite as Africa’s largest supermarket company continues to dominate the retail arena. Shoprite is well-known for its price, accessibility and serving millions of South Africans every day. Its expansion into financial services and e-commerce has transformed it into more than just a supermarket; it is now a household name. 

2025 Brand Value: Approximately R20.1 billion. 

These top 10 most valuable South African brands exemplify the power and durability of South Africa’s corporate sector. From banking and retail to telecoms, these organisations have established great client relationships, embraced digital transformation, and responded to economic problems. As South Africa grows, these companies will play an important part in determining the country’s economic destiny.

Louis Vuitton Enters the World of Beauty with La Beauté Louis Vuitton.

Luxury fashion house Louis Vuitton is stepping into the world of beauty with the launch of its high-end makeup collection, La Beauté Louis Vuitton. Known for its timeless elegance and craftsmanship, LV is now bringing the same level of luxury to cosmetics, offering a makeup line that blends innovation, sophistication, and artistic expression.

The highly anticipated collection features 55 lipsticks, 10 lip balms, and 8 eye palettes, all designed to deliver rich pigments, smooth textures, and a flawless finish. True to Louis Vuitton’s brand DNA, each product is crafted with attention to detail and high-quality formulas, ensuring an opulent experience for makeup lovers. Whether you prefer bold, statement looks or soft, natural glam, this range promises to elevate everyday beauty with a touch of Parisian luxury.

Pat McGrath, an iconic personality in the beauty world, will serve as Louis Vuitton’s first Creative Director for Beauty.  McGrath, who has decades of experience and is known for crafting bold, artistic styles, is adding her skills to the collection to guarantee it is both modern and time-less.  She has worked with Louis Vuitton on numerous fashion shows, creating one-of-a-kind and eye-catching runway makeup look.  She is now preparing to redefine luxury beauty by blending LV’s rich tradition with her signature quality.

La Beauté Louis Vuitton has apparently been in development for four years, with the company promising a game-changing experience in the premium beauty industry. This launch is more than simply cosmetics; it’s a statement that combines beauty, fashion, and artistry. With LV’s reputation for luxury work and McGrath’s innovative approach, this cosmetics collection is intended to set new trends and redefine beauty standards.

The Growing Brand Portfolio of Bathu Group.

In the ever-evolving world of sneakers, one brand that stands out not just for it’s stylish footwear. Bathu stands for deep cultural roots and commitment to empowerment. Founded in 2015 by South African entrepreneur Theo Baloyi, Bathu has quickly become a symbol of African pride, craftsmanship, and economic progress. The name “Bathu,” which means “shoes” in township slang, perfectly captures the brand’s connection to local communities and its mission to tell African stories through innovative designs.

Bathu is more than a footwear brand, It has now become a movement dedicated to celebrating African heritage while promoting economic growth and creating sustainable job opportunities. The brand’s commitment to giving back to the community has set it apart in the sneaker industry. Bathu’s impact goes beyond the products they created to building a platform for African talent and creativity to thrive.

At the Bathu Annual Conference, CEO Theo Baloyi shared his vision for the future of the brand, providing key insights on leadership, growth, and adaptability. His message was clear: lead with purpose, invest in yourself, and always think long-term. This powerful advice resonates through every decision Bathu makes, from product design to the partnerships they form.

The momentum continued at the Bathu Group Media Engagement, where the brand unveiled five exciting new partners. These partnerships are a reflection of Bathu’s ever-growing influence and dedication to collaboration and innovation. The following brands will join the Bathu Group:

Boys of Soweto

A luxury fashion brand known for its refined style and strong cultural influence.

Flowers for Society

A premium German sneaker brand that blends high-quality craftsmanship with modern design.

Avenue Exchange

A high-end perfume boutique offering exclusive and sophisticated fragrances.

Monosi Sneakers

A proudly Pretoria-born sneaker brand that celebrates local heritage through innovative footwear.

Baka

A premium bespoke furniture business specialising in high-quality, custom-designed pieces.

These new alliances are more than just business ventures, they represent a collective vision to create a meaningful, lasting impact. Bathu’s journey is a true testament to the power of vision, perseverance, and cultural pride.

As the brand continues to expand, Bathu remains committed to empowering local communities and telling authentic African stories through its work. With a strong foundation built on purpose-driven leadership, Bathu is not just shaping the future of footwear, it’s inspiring a generation to walk boldly toward success.

5 Things You Didn’t Know About Drip Footwear

Drip Shoe

Drip Footwear, the South African sneaker brand founded by Lekau Sehoana, has been making headlines recently due to its sudden closure. Known for its unique designs and inspiring journey from humble beginnings, Drip captured the local market’s attention since its launch in 2019, starting with only R4600. However, the brand has now been forced to shut down after a court ordered its liquidation over unpaid debts. While Drip Footwear’s story has taken an unexpected turn, here are 5 things you didn’t know about Drip:

1. Inspired by Recycled Materials

Drip’s concept dates back to 2003 when Lekau first used recycled materials to redesign a torn sneaker. He combined denim and polyurethane to give the shoe a fresh look, which became a local hit. This experience inspired him to develop his sneaker line, which continued to grow as the brand became more popular.

2. The first 26 pairs of Drip sneakers he got for FREE

The first 26 pairs of Drip sneakers were given for free as prototypes by the sneaker factory. This gave him a chance to experiment with his designs and test the market without incurring initial manufacturing costs. These early prototypes marked the beginning of Drip’s journey into the fashion industry.

3. Drip’s big break came online

Social media played a huge role in Drip’s rise. The brand used platforms like Twitter and radio interviews to create buzz around the brand. Drip’s efforts paid off when the brand secured a minimum order of 600 pairs through these online and media channels, helping Drip gain its first big push in sales.

4. “The Township Dream” Slogan

The first slogan of Drip was ‘The Township Dream’ then later in 2021 the brand rebranded and changed the slogan to ‘ Live Your Great’. The brand’s slogan, “The township dream,” reflects its origins and mission. It represents the idea that success can come from anywhere, no matter the challenges faced. Drip Footwear stands as a symbol of hope and ambition, especially for those from humble backgrounds.

5. Collaborations with Big Brands and Celebrity

A big part of Drips growth can be attributed to the collaborations they had with established brands. In June 2021, Drip announced a partnership with Hip Hop artist Cassper Nyovest. Cassper Nyovest and Drip announced a partnership worth R100 Million. The collaboration was through a new sneaker called Roots of Fame. In September 2021, fashion met motoring with Drip’s latest announcement of a store in the BMW Midrand dealership. This move dropped many jaws as no one expected the luxury car brand to open its doors to a proudly South African sneaker brand. Talk about steps into the fast lane. Heineken was also one of the brands that collaborated with Drip. In 2022, Drip produced exclusive sneakers for the ‘Heineken All Invitation’ campaign.

Despite its recent liquidation, Drip Footwear’s journey made a significant impact on the local sneaker industry, with collaborations that helped strengthen its market presence and broaden its appeal. Although the brand has been forced to close its doors, Lekau’s creative vision and determination left a huge mark, sharing his township dream with the world and inspiring many along the way.

Read more: Drip Footwear | BMW | Casper Nyovest | Pat on Brands

Five Things You Need to Know About Savanna Neat Premium Whiskey Flavoured Cider

Savanna Neat is the latest exciting offering from the beloved South African cider brand, Savanna. Perfect for those who love bold flavors without the fuss, Savanna Neat is all about easy enjoyment and a lighthearted approach to drinking.

Savanna TVC

Let’s dive into the five things you need to know about this refreshing new cider:

Unique Flavor Blend
Savanna Neat combines the iconic crisp and dry taste of Savanna cider with a rich whisky flavor and hints of toasted oak, offering a refreshing twist on traditional cider.

Designed for Easy Enjoyment
The drink is crafted for a laid-back audience that appreciates bold flavors without the fuss. It’s ready to drink straight from the bottle, no fancy glasses needed.

Playful Marketing Approach
Savanna Neat embraces humor by poking fun at traditional whisky rituals and pretentious drinking culture, inviting consumers to enjoy their drinks without taking themselves too seriously.

Official Launch Events
The drink debuted at the DSTV Delicious Festival in Kyalami and will have its official launch at the Marble Circus on October 26 and 27, along with additional events across the country.

Availability
Starting at the end of September 2024, Savanna Neat will be available in 330ml bottles at major retailers nationwide, making it easy to find and enjoy this unique cider.

To find out more about the Savanna Debut check out the Savanna website for more information.

Read more: Savanna| Black Label| Pat on Brands

Lay’s Joins FIFA as Official Sponsor for World Cups

Lay’s is thrilled to announce its role as an Official Sponsor for the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™. This exciting partnership builds on Lay’s previous successes as a Regional Supporter during the FIFA World Cup Qatar 2022™ and a Tournament Supporter for the FIFA Women’s World Cup 2023™.

What the Partnership Means

This collaboration brings Lay’s, a beloved snack brand, together with the FIFA World Cup, the premier global football event for men and women. The goal is to enhance the excitement of football and engage fans everywhere.

Steven Williams, CEO of Frito-Lay and Quaker North America, emphasized the brand’s commitment to uniting football fans through shared experiences.

“Joining Fifa as a regional sponsor in 2022 was a landmark moment for Frito-Lay, and we’re incredibly proud to have laid the groundwork for the next step of making our partnership global,” says Steven Williams

Lay’s Engagement Plans

As an Official Sponsor, Lay’s will partner with popular brands like Doritos, Cheetos, Tostitos, and more to offer fans unique experiences, merchandise, and activities that bring them closer to the action.

“The Lay’s brand has a long history of bringing fans together through a shared love for the game, and we look forward to creating even more iconic moments as we continue to use our brands to unite and inspire Fifa World Cup and Fifa Women’s World Cup fans all over the world,” says William

Tournament Highlights
  • FIFA World Cup 2026™: The first World Cup featuring 48 teams, hosted by Canada, Mexico, and the United States.
  • FIFA Women’s World Cup 2027™: Historic as the first tournament hosted in South America.
Special Fan Initiatives

Lay’s will introduce a “Fan of the Match” feature, recognizing passionate supporters at each game and providing them with unforgettable experiences.

Engaging Fans

Leading up to and during the tournaments, Lay’s will run special promotions in stores and online, display branding on LED boards at matches, and create memorable experiences at FIFA fan zones in host cities.

This partnership aims to deliver an exceptional football experience, enhancing fan engagement through exciting activities and rewards.

Read more: Fifa World Cup| Pat on Brands

Apple is Pushing Boundaries with New iPhone 16

On September 9, Apple launched the iPhone 16. Apple is pushing boundaries with the New iPhone 16, introducing the latest iPhone 16 Pro and iPhone 16 Pro Max, which come with larger displays and cutting-edge technology.

Bigger Screens and New Design

The iPhone 16 Pro has a 6.3-inch screen, while the iPhone 16 Pro Max has a 6.9-inch screen, which is the largest ever on an iPhone. The edges around the screen are the thinnest of any Apple phone. The phones now have a new titanium frame with a special finish and come in new colors: Black Titanium, White Titanium, Natural Titanium, and Desert Titanium.

Faster Performance and Better Camera

Both phones use the new A18 Pro chip, which is made with advanced 3nm technology. This chip includes a 16-core Neural Engine that makes tasks up to 15% faster. The 6-core CPU has two powerful cores and four efficient cores, making the phone 15% faster and 20% more efficient. The 6-core GPU is up to 20% faster than the previous model, and it supports better graphics in games. The phones also have faster USB-C speeds and better video processing.

The iPhone 16 Pro features a new “Fusion” 48-megapixel camera that can take high-quality photos without delay. The ultra-wide camera now has autofocus, and both the iPhone 16 Pro and iPhone 16 Pro Max come with a 5x zoom telephoto camera.

The updated Photographic Styles let users adjust colors and shadows in real time. New black-and-white and natural styles are available, and these can be used during live previews or after taking the photo.

Introducing iPhone 16 Pro

The Fusion camera can also record 4K video at 120 frames per second (fps) with full HDR. You can choose playback options like 120, 60, 30, or 24 fps. The phone also captures spatial audio for a more immersive experience with AirPods or Apple Vision Pro.

New Camera Control and Longer Battery Life

The new Camera Control is a special button made of sapphire crystal that provides haptic feedback. It helps with camera functions: pressing it launches the camera app, pressing it again takes a picture, and holding it records a video. Users can also use touch gestures to access camera features like zoom and lens switching. An update later this year will add focus and exposure locking with a half-press.

The Camera Control includes Visual Intelligence, a feature that details objects you point the camera at and lets you perform actions like adding calendar events.

The iPhone 16 Pro now has improved microphones for better audio recording. A new Audio Mix feature separates background noise from speech, with options like “In-Frame Mix” to focus on the person speaking and “Cinematic Mix” for movie-like audio effects. Voice Memos will also get updates to allow layering tracks on existing recordings.

The battery life is improved, with up to 33 hours on the iPhone 16 Pro Max. This is due to a new design and better power management.

Where to get yours

The iPhone 16 range will officially be available in South Africa on the 20th of September 2024, while pre-orders will be on September 13, 2024

Chris Dodd, the iStore SA chief executive said, “With the simultaneous launch of iPhone 16 and the innovative Contract Price Freeze, we’re ensuring that South African customers not only access the latest technology at the same time as the rest of the world but also at the same cost they’ve been used to.”

With the New iPhone 16, Apple continues to push boundaries in smartphone technology, offering users enhanced performance and innovative features. This release marks yet another step forward in Apple’s ongoing commitment to delivering cutting-edge devices.

Read more: Huawei| Pat on Brands| Brand News

Takealot Launches Third Annual Heritage Design Challenge

South Africa’s largest online retailer, Takealot, announced the return of its much-loved Heritage Design Challenge. The Takealot Third Annual Heritage Design Challenge 2024 celebrates South Africa’s rich heritage culture through design.

A Tradition of Heritage and Creativity

In 2023, the Heritage Design Challenge by Takealot showcased a variety of entries. The diversity of South African culture was highlighted. Bianca Ennion, a Cape Town based graphic designer, was chosen as the winner. The design incorporated the culture of South Africans, representing unity and diversity. One million Takealot boxes displayed Bianca’s artwork during the festive season in December, 2023. She received R100 000 Takealot voucher for herself including her family and a R10 000 Takealot voucher for a charity of her choice. A message of inclusivity and pride was spread across the country.

This year, South Africans are invited to follow Bianca’s example. They are encouraged to express personal heritage through design. Participants can use the bold, vibrant colors of the South African flag to tell their cultural stories. The winning design will again be featured on one million Takealot boxes, celebrating the nation’s heritage in a tangible way.

Exciting Prizes and Opportunities

The stakes are high for this year’s challenge. The winner will be awarded a R100 000 Takealot voucher. This can be used to shop across Takealot’s wide range of products. Additionally, the winner will select a charity to receive a R10 000 donation. This allows the impact to extend beyond personal success. Tertiary students who participate can also win a R20 000 voucher for their learning institution, supporting both education and creativity.

Meet the Judges

A diverse panel of judges will review the entries. This year’s panel includes:

  • Bontle Moloi, the renowned choreographer
  • Laduma Ngxokolo, the iconic fashion designer
  • Emo Adams, the multi-talented entertainer
  • Karabo Poppy Moletsane, celebrated illustrator and street artist
  • Bobby van Jaarsveld, the popular singer-songwriter

These judges will help select the design that best represents South Africa’s vibrant cultural heritage.

How to Enter

To be part of this exciting challenge, submit your design by 24 September, Heritage Day. Entries can be sent via WhatsApp to 065 149 9234. For more information, visit the Takealot website or follow Takealot on Facebook, Instagram, Twitter, and TikTok.

Why Participate?

Julie-Anne Walsh, Chief Marketing Officer at Takealot, highlights the importance of the challenge: “We are a business built by South Africans, for South Africans. We want to honor the many cultures that make this nation beautiful. By celebrating these diverse cultures through our Heritage Design Challenge, we are not only showcasing artistic talent but also fostering a deeper connection to our collective heritage.”

Participating in the Heritage Design Challenge is an opportunity to share your story. To be a part of a nationwide celebration. It’s a chance to let your creativity shine and contribute to a project that honors South Africa’s rich cultural heritage.

“The communities we serve aren’t just part of what we do—they’re at the heart of everything. That’s why we’re deeply committed to finding impactful ways to make a real difference in South Africa. By empowering individuals, uplifting communities, and working towards a more sustainable future, we’re dedicated to creating a lasting change for the South African people,” Walsh continues.

Read more: Takealot|Amazon| Delivery Service| Pat on Brands

Coca-Cola X Oreo: Bestie Collaboration

Coca-Cola, enjoyed by over 1.8 billion people globally every day, has teamed up with Oreo, the beloved sandwich cookie brand, to bring you a delightful new treat. Introducing the Coca-Cola X Oreo limited edition, featuring Oreo Coca-Cola Sandwich Cookies and Coca-Cola Oreo Zero Sugar—a unique twist on your favorites, available this Spring.

Spring 2024 Exclusive

Starting in early September, savor the limited edition 250ml Coca-Cola Oreo Zero Sugar at select restaurants including Pizza Express, Popeyes, and Slim Chickens restaurants. With its smooth packaging and captivating design, this drink is a celebration of friendship, perfect for enjoying with your besties.

“We took careful steps to ensure we delivered the OREO experience in a Coca‑Cola, and vice versa,” said Oana Vlad, Global VP, of Brand Strategy at The Coca‑Cola Company. “Both products went through several iterations, and we look forward to following the public conversation of what each tastes like. At the end of the day, our mutual commitment to product quality and technical excellence — and our willingness to have fun and work together as one team — made this possible.”

Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelez International, adds, “At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante. The bestie bond forged between OREO and Coca‑Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”

Spotify ‘Bestie Mode’

In a fun twist, Coca-Cola and Oreo have partnered with Spotify to launch ‘Bestie Mode,’ a special feature that lets you and your bestie explore your music compatibility. Discover how your musical tastes align and enjoy a unique listening experience together. Fans can activate “Bestie Mode” by scanning on-pack QR codes to merge their music tastes and create custom Spotify playlists commemorating their friendship. 

Vlad said, “OREO has emerged as one of the world’s most beloved Gen Z brands by continually pushing the boundaries of flavor innovation that affirm its credentials as the world’s favorite cookie,” she noted. “We’re proud of the collective bravery our two brands have shown in letting our distinct IP be molded and changed in different ways. We believe ‘Real Magic’ happens in unexpected moments of connection. And this is unexpected.” 

Celebrate the magic of friendship with this creative collaboration that brings together the iconic flavors of Coca-Cola and Oreo. Enjoy these limited-time offerings and embrace the joy of being #besties.

Sasol’s new TVC since 2019 features Big Zulu

Big Zulu features on Sasol ad

South Africa’s leading energy company – Sasol announced Big Zulu as their new brand ambassador for their new campaign. The purpose of the campaign is to celebrate Sasol’s award-winning loyalty programme. Launched in April 2022, the Sasol Rewards Loyalty Programme is currently sitting at just over 1.8 million Sasol Rewards members. With the campaign, Sasol shot its first television commercial since 2019.

Sasol Reward new TVC

A little bit about Big Zulu

Big Zulu, whose real name is Siyabonga Nene, is a popular South African rapper, songwriter, and actor. He is known for his deep voice, unique style, and hit songs like “Mali Eningi.” Big Zulu has become a role model for many young people with his inspiring journey from humble beginnings to stardom.

Sasol’s commitment

Sasol is a major company in South Africa that provides energy and chemicals to power homes, cars, and industries. The brand is known its commitment to sustainability and innovation. Sasol working hard to create cleaner and more efficient energy solutions.

Sasol’s loyalty programme campaign

As an ambassador, Big Zulu will be involved in a number of campaigns and projects. He will help promote Sasol’s brand and its values, such as innovation, sustainability, and community support. Big Zulu’s influence and connection with the youth makes him a perfect fit to represent Sasol’s vision for a brighter future.

“Through an amazing collaboration of multiple agencies bringing together incredible minds, the heart of the story and concept of the Sasol Rewards program – earn while you spend – has been brought to life,” says Zanele Hadebe, Vice-President for Energy Strategic Marketing at Sasol.

“We are also partnering with South African brand ambassadors, from artists to small business entrepreneurs and travel influencers, to show how “your spend pays you back” with Sasol Rewards, giving you access to instant money that helps to keep you moving. This new campaign is set to improve our brand equity and reposition our brand to showcase Sasol’s role, not just in fuel, but for individuals, cars, businesses, and the rest of the country.”

Big Zulu shared on his Instagram post, “Ngibonge kwa Sasol kungenza inxusa yabo futhi ngiyathokoza ngoba Sasol iGarage lase South Africa ZA layikhaya.” Which translates to, “I am grateful to Sasol that I am Sasol’s ambassador and I am happy because Sasol is a South African petrol station.

Loyalty Campaign

One of the first major initiatives Big Zulu is a part of is Sasol’s new loyalty campaign. This campaign is designed to reward loyal customers with exciting benefits and experiences. By partnering with Big Zulu, Sasol aims to make the campaign more appealing and relatable, especially to younger audiences. The loyalty campaign will offer customers various rewards for their continued support of Sasol. This includes discounts on fuel, special offers, and exclusive experiences with Big Zulu himself. It’s a way for Sasol to show appreciation to its customers and build a stronger connection with the community.

Read more about Sasol.

LERATO AGENCY CELEBRATES 4TH ANNIVERSARY

Lerato Agency proudly celebrates its 4th anniversary, marking four years of growth, innovation, and crafting of brands that people love. Established in 2020 during the COVID-19 pandemic, when many agencies were contemplating their futures, Lerato Agency crafted (and continues to craft) local and global brands.

Specializing in PR, digital marketing, design and creative design, the agency has earned a reputation for delivering exceptional quality and exceeding client expectations.

“Our journey over the past four years has been nothing short of an adventure. We had many high and lows but continue to grow. When I started Lerato Agency, I had a vision of building an agency that will be a catalyst for brand love. Today, as we celebrate our anniversary, I reflect on the milestones we’ve achieved as a team and look forward to the exciting opportunities ahead,” says Pat Mahlangu, founder of Lerato Agency.

Pat Mahlangu, Founder of Lerato Agency

Named after his sister, ‘Lerato’ which means Love, Pat says the agency is exactly that – Love. With its name and tagline, Lerato Agency truly embodies Love.  Since its establishment, the agency has helped a lot of young individuals grow in the industry. Honing and mastering their skills, the agency has developed to be a place of growth for many.

Lerato Agency’s commitment to excellence and client satisfaction has been instrumental in its growth. As their tagline says, ‘Crafting Brands That People Love’, Lerato Agency has worked with a diverse clientele, through strategic partnerships – making sure that they deliver good quality work for all their clients.  With dedication to staying ahead of industry trends, Lerato Agency continues to deliver impactful digital strategies that drive growth for its clients.

“We owe our success to our team and clients who have supported us throughout this journey. As we close chapter four and enter our fifth year, we remain committed to crafting brands that people love, pushing boundaries, embracing new challenges, and delivering unmatched value to our clients,” concludes Pat Mahlangu.

To wish Lerato Agency a happy birthday please visit their social media platforms and mention or tag them on your posts.

For information about Lerato Agency, please visit their website www.lerato.agency

STIMOROL LAUNCHES FOUR NEW GUM FLAVOURS – THE INFINITY RANGE

Image: BizCommunity

Stimorol has announced the launch of its new Infinity Range, a double-layered and centre-filled chewing gum. The new flavours include Lime & Strawberry, Watermelon & Peach, Raspberry & Lemon, and Mint.

Now available in stores nationwide, the new Infinity Range promises to take things to the next level, offering bold and exciting flavour combinations that will offer a flavour experience, but one that also last longer.

According to Lauren Burmeister; category lead at Gum, Candy, Beverages and Meals at Mondelez SA, innovation is the name of the game in the gum category. She says, “At Stimorol, we believe in pushing the boundaries and delivering the longest-lasting chew around. Our new Infinity Range is a testament to our commitment to keeping things fresh and fun for our customers”.

Image: Waya Magazine

Flavour the Moment Campaign

Earlier this year, Stimorol introduced its “Flavour the Moment” campaign, which aimed to transform the everyday chewing experience into something extraordinary. The said campaign invited consumers to immerse themselves in every taste, enhancing routine moments with Stimorol’s vibrant flavours. The launch featured a dynamic TV commercial that quickly became a hit with the catchy hashtag #StimorolFlavourTheMoment which gained traction, becoming a popular trend among South Africans who embrace the idea of making every moment special with Stimorol.

Image: Waya Magazine

To further enhance the experience, Stimorol’s recent introduction will be bringing double the flavour intensity with each chew. This innovative product line aims to provide an even more powerful taste experience, ensuring that every chew delivers a burst of flavour that lasts. The campaign and product launch have been well-received, with many consumers expressing excitement over the intensified flavours and the concept of infusing fun into their daily routines.

The Infinity range and the “Flavour the Moment” campaign collectively showcase Stimorol’s dedication to innovation and its ability to resonate with consumers by offering a product that transforms ordinary moments into extraordinary ones.

BRANDS ON THE RISE: READY CHOPPED VEGGIES, HERE TO BRING CONVENIENCE AND FRESHNESS TO YOUR KITCHEN

Botshelo Mahlangu, Founder of Ready Chopped Veggies

Ready Chopped Veggies, established in 2020 during the Covid-19 pandemic, has swiftly carved out a niche in Pretoria. Situated at Van Heerden and Paul Kruger Street in Capital Park, Ready Chopped Veggies caters to individuals seeking convenience without compromising on freshness and quality.

Founded by Botshelo Mahlangu, her vision was sparked by a desire to support busy individuals pursuing a healthy lifestyle while minimizing kitchen efforts. Her business addresses the gap in the market for pre-prepared, fresh vegetables that modernize meal preparation without sacrificing nutritional value.

ready Chopped Veggies

Signature Products

Botshelo says among their range of offerings, some products stand out as customer favourites.

“Our cooked not seasoned beetroot has been a hit with our clients. The fact that they can put whatever dressing they wish to add, has been a highlight and it remains one of our most bought and loved product,” she shares.

Botshelo adds that the product’s appeal lies in the versatility it offers, allowing customers to personalize their meals.

Ensuring Freshness and Quality

To guarantee utmost freshness, Ready Chopped Veggies adheres to a strict policy of chopping vegetables on the day of delivery. This commitment highlights their dedication to providing customers with produce that is not only convenient but also at its peak in terms of taste and nutrition.

Botshelo says that by chopping only what is ordered each day, they minimize food waste, embodying their commitment to sustainability. Moreover, they actively seek and value customer feedback, viewing it as instrumental in their pursuit of continuous improvement and customer satisfaction.

“We always want to hear from our customers because we believe that’s how a small business like ours will thrive. We do correct and rectify when we receive feedback and we make sure in the end the client is satisfied. However, we try from the onset to do everything correctly to avoid mistakes that will cost us”.

Ready Chopped Veggies

Overcoming Challenges and Achieving Milestones

As a small brand aiming for success, Ready Chopped Veggies did come across some challenges, like any other business would.

“One of the challenges we came across was not being successful in accessing government funding. Also, having to stop people from using our images and logo to advertise their businesses has led to a big confusion for our clients. Overall, just trying to sustain the business from one’s pocket”.

However, despite all the challenges they faced, Ready Chopped Veggies still celebrated a few milestones.

“Being able to open a physical store remains our greatest achievement to date. Having clients in Dubai, Botswana Chicago, China and India continuously supporting us will always remain a highlight as well,” adds Botshelo.

At Ready Chopped Veggies they are one brand that adheres to hygiene protocols. Botshelo says they do daily cleaning routines to ensure that Ready Chopped Veggies maintains impeccable food safety standards. They also adjust their product offerings seasonally, aligning availability with market demands and pricing sensibilities.

“We always try to be aware of what is in season and what’s not and we price our products accordingly. Because we are still developing, if something is too expensive for us to have in that season, we stop selling it, unless the client insists on having it even if it’s at a higher price”.

Growth Opportunities and Innovation

With promising growth and the potential to expand into underserved markets like townships, Ready Chopped Veggies is still accessible to many.  Through their physical store in Pretoria or efficient delivery service covering certain areas, Ready Chopped Veggies is reachable through their active presence on various social media platforms and direct contact channels.

“We have a physical shop located at 325 Evans Center Cnr Van Heerden and Pau Kruger Street –  Shop No.4. We also deliver in Pretoria, Johannesburg, and Rustenburg. People can find us on all social media platforms as Ready Chopped Veggies. They can also email us at enquiries@readychoppedveggies.co.za, alternatively, call 0670567273,” shares Botshelo.

Future Plans and Expansion

Looking ahead, Botshelo says they aim to expand nationally, to establish franchises across South Africa. They also plan to diversify their product range and contribute to youth employment by creating more job opportunities.

TCL LAUNCHES NEW TVS IN SOUTH AFRICA

Image: TCL

On Thursday, 4 July, TCL launched its 2024 line-up of TVs in South Africa, setting new standards in the realm of home entertainment. TCL is a brand that has consistently impressed consumers worldwide with its innovative approach to television technology.

Innovative Technology and Design

TCL’s latest offerings include a range of QLED TVs, featuring cutting-edge display technology that promises enhanced picture quality, vivid colours, and deeper contrasts. The star of the show from their line-up is the impressive 115-inch QLED TV, which not only captivates with its sheer size but also delivers an immersive viewing experience suitable for both entertainment and home theatre. This 115-inch TV packs over 20,000 local dimming zones and a peak brightness of 5000 nits and it comes with a hefty price tag of R399,999.

TV Premium Features

What sets TCL apart is not just its technological prowess but also its commitment to good quality. The 2024 TCL TVs bring premium features to a wider audience, making advanced TV technology accessible to more households in South Africa.

TCL also launched four consumer TV models including the entry-level P755, C655, C755, and top-of-the-range C855. Each TV comes with its specs, sizes, and features. The biggest feature is the Mini-LED backlights on the C755 and C855. The C855 boasts 2160 local dimming zones and a peak brightness of 3600 nits. All TVs also come rich with gaming features including 120Hz, 144Hz, VRR, and the Gaming Hub menu.

Image: Hypertext

C655 QLED TV:

  • 55″ – R7 999.00
  • 65″ – R9 999.00
  • 75″ – R15 999.00
  • 85″ – R22 999.00
  • 98″ – R49 999.00

QD-Mini LED 4K TV C755:

  • 55″ – R11 999.00
  • 65″ – R16 999.00
  • 85″ – R29 999.00
  • 98″ – R69 999.00

Premium QD-Mini LED 4K TV C855:

65″ – R24 999.00

  • 115″ behemoth – QD-Mini LED TV X955 Max – R 399 999.00

New Partnership Alert

Another new partnership confirmed by TCL is Makro and Game. The two brands will be joining the TCL as retail partners and will stock the new TV range. They join the other retail partners including Hi-Fi Corp, Incredible, Takealot, and Pick n’ Pay.

Over the years, TCL has built a reputation for reliability and customer satisfaction. Their dedication to providing excellent after-sales service and support further enhances the consumer experience, ensuring that buyers not only get a top-notch product but also ongoing peace of mind.

WOOLWORTHS CONTINUES TO PARTNER WITH FOODFOWARD SA TO FIGHT HUNGER IN SOUTH AFRICA

Image: BizCommunity

Woolworths, one of the big retailers in South Africa, has reaffirmed its commitment to fighting hunger by extending its partnership with FoodForward SA (FFSA) for another three years. By renewing this collaboration, Woolworths is investing R3.45 million to strengthen FoodFoward SA’s initiatives in food distribution and community support.

Woolworths’ Role in Partnership with FoodForward SA

Over the past six years, Woolworths has been dedicated to supporting the FFSA, contributing a total of R6 million towards efforts to alleviate food insecurity across the nation. This extended partnership not only highlights Woolworths’ ongoing commitment to Corporate Social Responsibility (CSR) but also underscores its strategic alignment with sustainability goals and community welfare.

About 14 million out of 61 million South Africans go hungry every day, not because there is a food shortage in South Africa but because 1 third of people in the country cannot afford to buy food and feed themselves. The partnership with Woolworths and FFSA ensures that healthy quality food reaches an approximate number of 920,000 needy people daily, impacting access to healthy nutritious meals.

Image: FoodFoward SA

FoodForward SA changes South African’s lives through Woolworth

In 2009 FFSA established a platform called FoodShare which efficiently manages surplus food donations from the Woolworth stores nationwide. FFSA distributed an impressive 21,760 tons of food, with Woolworths’ contributions accounting for 65% of this total through the FoodShare platform. This equates to approximately 56.6 million meals provided to those in need, demonstrating the huge impact of corporate partnerships in addressing food insecurity.

Beyond food distribution, Woolworths’ support extends to FFSA’s initiatives in youth empowerment and skills development within the food supply chain. Since its commencement in 2019, FFSA’s supply chain internship program has trained over 60 young adults in essential skills such as warehousing, stock management, and logistics. This program, which initially began in Cape Town, has expanded to regions like KwaZulu-Natal, Gauteng, and Rustenburg, offering employment opportunities to 19 interns who have successfully transitioned into permanent roles within the organization.

Zinzi Mgolodela, Director of Corporate Affairs at Woolworths, expressed gratitude for the extended partnership, emphasizing its alignment with Woolworths’ broader sustainability agenda and commitment to social inclusivity. She highlighted the positive outcomes of the collaboration, including reduced food waste, lower carbon emissions, and enhanced community resilience.

SABC PLUS REVAMPED: A NEW ERA OF DIGITAL ENTERTAINMENT

Image: Tech Central

The South African Broadcasting Corporation (SABC) has launched a revamped version of its Over-The-Top (OTT) platform, SABC Plus, introducing a suite of new features and services designed to enhance the user experience. Key upgrades include a new and improved interface, personalized content recommendations, and expanded accessibility across multiple devices such as iOS, Android, Huawei, LG, and Apple TV.

Enhanced Content

The revamped platform now offers:

  • Catch-Up Services: Did you miss an episode? Catch up anytime.
  • Video on Demand (VOD): Access an extensive content library at your convenience.
  • Voice Command: Search for content using voice commands.
  • TV Schedule and Radio Now Playing EPG: Stay updated with TV schedules and live radio.
  • Podcasts and Vodcasts: Enjoy a wide range of audio and video podcasts.
  • Download Features: Available on mobile for offline viewing.
  • Unlimited Access: Stream on multiple household devices simultaneously.
  • Display Banners and Video Ads: An enhanced advertising experience.
  • EPG Reminder: Set reminders for your favourite shows.
Image: My Broadband

Diverse Content

SABC Plus continues to celebrate the diversity of South Africa by offering content in multiple languages and genres. The platform includes groundbreaking comedies, spine-chilling horrors, captivating dramas, and much more, reflecting the rich cultural tab of the nation. Additionally, audiences can enjoy Channel Africa’s programming in languages like Chinyanja, Kiswahili, English, French, and Portuguese and access to radio stations like Springbok Radio, Radio Bantu, 5 FM Extra, and Radio 2000 Extra.

Nomsa Chabeli, SABC Group Chief Executive Officer; emphasized the organization’s commitment to diversity and innovation. “SABC Plus is our latest innovation, reinforcing the public broadcaster’s commitment to providing the best programming. This platform houses an impressive array of content, including groundbreaking comedies, spine-chilling horrors, and captivating dramas, reflecting the rich cultural tab of our nation”.

Accessibility and User Experience

SABC Plus is now more accessible than ever, ensuring audiences can enjoy their favourite content anywhere. The new platform supports multiple devices, such as laptops, tablets, and smartphones, making it easy to access high-quality content on the go. Users are encouraged to re-register with new credentials to comply with the POPI Act.

HEINEKEN BEVERAGES APPOINTS ANDREA QUAYE AS THE NEW MARKETING DIRECTOR

Andrea Quaye – Image: BizCommunity

Heineken Beverages has recently announced the appointment of Andrea Quaye as their new Marketing Director. This move signals a strategic shift in their marketing approach and aims to strengthen their presence in the competitive beverages market.

Andrea joins Heineken Beverages from The Coca-Cola Company, where she served as global vice president for the Coffee Category based in Ireland. During her tenure in Dublin, she was instrumental in leading the three-year strategic planning for Coffee, developing a multi-year innovation pipeline, and positioning global brands on a worldwide scale.

The appointment by Heineken Beverages reflects its commitment to enhancing its brand presence and expanding market reach in an increasingly dynamic industry landscape.

A Seasoned Marketing Professional

With a background in marketing and a proven track record in strategic brand management, Andrea is poised to steer Heineken’s marketing initiatives to new heights. Her previous successes include driving impactful marketing campaigns and fostering consumer engagement across diverse markets.

Andrea brings with her over 20 years of extensive experience in the FMCG sector across Africa. She has a distinguished career history, having managed some of the largest brands in the Beer category during her time at SABMiller/ABInBev from 2003 to 2019, and in Personal Care at Unilever from 1997 to 2002.

Image: YouTube, Heineken Beverages

Heineken Beverages Welcome Andrea

Following Andrea’s appointment, Heineken Beverages’ managing director Jordi Borrut expressed his confidence stating, “We are delighted to welcome Andrea back to South Africa and into the Heineken family. Her expertise and leadership will be pivotal as we continue to grow and innovate in the dynamic beverage industry. With Andrea at the helm of our marketing team, we are poised to further strengthen our brand presence and connect even more deeply with our consumers”.

HEINEKEN Beverages says that Andrea’s talents will see her steering its diverse portfolio of renowned brands in South Africa, including:

  • Heineken
  • Amstel
  • Savanna
  • Durbanville Hills
  • JC le Roux, and
  • Amarula

Under Andrea’s leadership, Heineken aims to innovate its marketing strategies to resonate more deeply with consumers. This includes leveraging consumer insights, embracing digital platforms, and reinforcing its commitment to sustainability and responsible drinking practices.

Her remarkable ability to rejuvenate businesses and establish new categories is well-recognized, and her deep understanding of the industry and market is a valuable asset.