5 Things You Didn’t Know About Drip Footwear

Drip Shoe

Drip Footwear, the South African sneaker brand founded by Lekau Sehoana, has been making headlines recently due to its sudden closure. Known for its unique designs and inspiring journey from humble beginnings, Drip captured the local market’s attention since its launch in 2019, starting with only R4600. However, the brand has now been forced to shut down after a court ordered its liquidation over unpaid debts. While Drip Footwear’s story has taken an unexpected turn, here are 5 things you didn’t know about Drip:

1. Inspired by Recycled Materials

Drip’s concept dates back to 2003 when Lekau first used recycled materials to redesign a torn sneaker. He combined denim and polyurethane to give the shoe a fresh look, which became a local hit. This experience inspired him to develop his sneaker line, which continued to grow as the brand became more popular.

2. The first 26 pairs of Drip sneakers he got for FREE

The first 26 pairs of Drip sneakers were given for free as prototypes by the sneaker factory. This gave him a chance to experiment with his designs and test the market without incurring initial manufacturing costs. These early prototypes marked the beginning of Drip’s journey into the fashion industry.

3. Drip’s big break came online

Social media played a huge role in Drip’s rise. The brand used platforms like Twitter and radio interviews to create buzz around the brand. Drip’s efforts paid off when the brand secured a minimum order of 600 pairs through these online and media channels, helping Drip gain its first big push in sales.

4. “The Township Dream” Slogan

The first slogan of Drip was ‘The Township Dream’ then later in 2021 the brand rebranded and changed the slogan to ‘ Live Your Great’. The brand’s slogan, “The township dream,” reflects its origins and mission. It represents the idea that success can come from anywhere, no matter the challenges faced. Drip Footwear stands as a symbol of hope and ambition, especially for those from humble backgrounds.

5. Collaborations with Big Brands and Celebrity

A big part of Drips growth can be attributed to the collaborations they had with established brands. In June 2021, Drip announced a partnership with Hip Hop artist Cassper Nyovest. Cassper Nyovest and Drip announced a partnership worth R100 Million. The collaboration was through a new sneaker called Roots of Fame. In September 2021, fashion met motoring with Drip’s latest announcement of a store in the BMW Midrand dealership. This move dropped many jaws as no one expected the luxury car brand to open its doors to a proudly South African sneaker brand. Talk about steps into the fast lane. Heineken was also one of the brands that collaborated with Drip. In 2022, Drip produced exclusive sneakers for the ‘Heineken All Invitation’ campaign.

Despite its recent liquidation, Drip Footwear’s journey made a significant impact on the local sneaker industry, with collaborations that helped strengthen its market presence and broaden its appeal. Although the brand has been forced to close its doors, Lekau’s creative vision and determination left a huge mark, sharing his township dream with the world and inspiring many along the way.

Read more: Drip Footwear | BMW | Casper Nyovest | Pat on Brands

Five Things You Need to Know About Savanna Neat Premium Whiskey Flavoured Cider

Savanna Neat is the latest exciting offering from the beloved South African cider brand, Savanna. Perfect for those who love bold flavors without the fuss, Savanna Neat is all about easy enjoyment and a lighthearted approach to drinking.

Savanna TVC

Let’s dive into the five things you need to know about this refreshing new cider:

Unique Flavor Blend
Savanna Neat combines the iconic crisp and dry taste of Savanna cider with a rich whisky flavor and hints of toasted oak, offering a refreshing twist on traditional cider.

Designed for Easy Enjoyment
The drink is crafted for a laid-back audience that appreciates bold flavors without the fuss. It’s ready to drink straight from the bottle, no fancy glasses needed.

Playful Marketing Approach
Savanna Neat embraces humor by poking fun at traditional whisky rituals and pretentious drinking culture, inviting consumers to enjoy their drinks without taking themselves too seriously.

Official Launch Events
The drink debuted at the DSTV Delicious Festival in Kyalami and will have its official launch at the Marble Circus on October 26 and 27, along with additional events across the country.

Availability
Starting at the end of September 2024, Savanna Neat will be available in 330ml bottles at major retailers nationwide, making it easy to find and enjoy this unique cider.

To find out more about the Savanna Debut check out the Savanna website for more information.

Read more: Savanna| Black Label| Pat on Brands

Lay’s Joins FIFA as Official Sponsor for World Cups

Lay’s is thrilled to announce its role as an Official Sponsor for the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™. This exciting partnership builds on Lay’s previous successes as a Regional Supporter during the FIFA World Cup Qatar 2022™ and a Tournament Supporter for the FIFA Women’s World Cup 2023™.

What the Partnership Means

This collaboration brings Lay’s, a beloved snack brand, together with the FIFA World Cup, the premier global football event for men and women. The goal is to enhance the excitement of football and engage fans everywhere.

Steven Williams, CEO of Frito-Lay and Quaker North America, emphasized the brand’s commitment to uniting football fans through shared experiences.

“Joining Fifa as a regional sponsor in 2022 was a landmark moment for Frito-Lay, and we’re incredibly proud to have laid the groundwork for the next step of making our partnership global,” says Steven Williams

Lay’s Engagement Plans

As an Official Sponsor, Lay’s will partner with popular brands like Doritos, Cheetos, Tostitos, and more to offer fans unique experiences, merchandise, and activities that bring them closer to the action.

“The Lay’s brand has a long history of bringing fans together through a shared love for the game, and we look forward to creating even more iconic moments as we continue to use our brands to unite and inspire Fifa World Cup and Fifa Women’s World Cup fans all over the world,” says William

Tournament Highlights
  • FIFA World Cup 2026™: The first World Cup featuring 48 teams, hosted by Canada, Mexico, and the United States.
  • FIFA Women’s World Cup 2027™: Historic as the first tournament hosted in South America.
Special Fan Initiatives

Lay’s will introduce a “Fan of the Match” feature, recognizing passionate supporters at each game and providing them with unforgettable experiences.

Engaging Fans

Leading up to and during the tournaments, Lay’s will run special promotions in stores and online, display branding on LED boards at matches, and create memorable experiences at FIFA fan zones in host cities.

This partnership aims to deliver an exceptional football experience, enhancing fan engagement through exciting activities and rewards.

Read more: Fifa World Cup| Pat on Brands

Apple is Pushing Boundaries with New iPhone 16

On September 9, Apple launched the iPhone 16. Apple is pushing boundaries with the New iPhone 16, introducing the latest iPhone 16 Pro and iPhone 16 Pro Max, which come with larger displays and cutting-edge technology.

Bigger Screens and New Design

The iPhone 16 Pro has a 6.3-inch screen, while the iPhone 16 Pro Max has a 6.9-inch screen, which is the largest ever on an iPhone. The edges around the screen are the thinnest of any Apple phone. The phones now have a new titanium frame with a special finish and come in new colors: Black Titanium, White Titanium, Natural Titanium, and Desert Titanium.

Faster Performance and Better Camera

Both phones use the new A18 Pro chip, which is made with advanced 3nm technology. This chip includes a 16-core Neural Engine that makes tasks up to 15% faster. The 6-core CPU has two powerful cores and four efficient cores, making the phone 15% faster and 20% more efficient. The 6-core GPU is up to 20% faster than the previous model, and it supports better graphics in games. The phones also have faster USB-C speeds and better video processing.

The iPhone 16 Pro features a new “Fusion” 48-megapixel camera that can take high-quality photos without delay. The ultra-wide camera now has autofocus, and both the iPhone 16 Pro and iPhone 16 Pro Max come with a 5x zoom telephoto camera.

The updated Photographic Styles let users adjust colors and shadows in real time. New black-and-white and natural styles are available, and these can be used during live previews or after taking the photo.

Introducing iPhone 16 Pro

The Fusion camera can also record 4K video at 120 frames per second (fps) with full HDR. You can choose playback options like 120, 60, 30, or 24 fps. The phone also captures spatial audio for a more immersive experience with AirPods or Apple Vision Pro.

New Camera Control and Longer Battery Life

The new Camera Control is a special button made of sapphire crystal that provides haptic feedback. It helps with camera functions: pressing it launches the camera app, pressing it again takes a picture, and holding it records a video. Users can also use touch gestures to access camera features like zoom and lens switching. An update later this year will add focus and exposure locking with a half-press.

The Camera Control includes Visual Intelligence, a feature that details objects you point the camera at and lets you perform actions like adding calendar events.

The iPhone 16 Pro now has improved microphones for better audio recording. A new Audio Mix feature separates background noise from speech, with options like “In-Frame Mix” to focus on the person speaking and “Cinematic Mix” for movie-like audio effects. Voice Memos will also get updates to allow layering tracks on existing recordings.

The battery life is improved, with up to 33 hours on the iPhone 16 Pro Max. This is due to a new design and better power management.

Where to get yours

The iPhone 16 range will officially be available in South Africa on the 20th of September 2024, while pre-orders will be on September 13, 2024

Chris Dodd, the iStore SA chief executive said, “With the simultaneous launch of iPhone 16 and the innovative Contract Price Freeze, we’re ensuring that South African customers not only access the latest technology at the same time as the rest of the world but also at the same cost they’ve been used to.”

With the New iPhone 16, Apple continues to push boundaries in smartphone technology, offering users enhanced performance and innovative features. This release marks yet another step forward in Apple’s ongoing commitment to delivering cutting-edge devices.

Read more: Huawei| Pat on Brands| Brand News

Takealot Launches Third Annual Heritage Design Challenge

South Africa’s largest online retailer, Takealot, announced the return of its much-loved Heritage Design Challenge. The Takealot Third Annual Heritage Design Challenge 2024 celebrates South Africa’s rich heritage culture through design.

A Tradition of Heritage and Creativity

In 2023, the Heritage Design Challenge by Takealot showcased a variety of entries. The diversity of South African culture was highlighted. Bianca Ennion, a Cape Town based graphic designer, was chosen as the winner. The design incorporated the culture of South Africans, representing unity and diversity. One million Takealot boxes displayed Bianca’s artwork during the festive season in December, 2023. She received R100 000 Takealot voucher for herself including her family and a R10 000 Takealot voucher for a charity of her choice. A message of inclusivity and pride was spread across the country.

This year, South Africans are invited to follow Bianca’s example. They are encouraged to express personal heritage through design. Participants can use the bold, vibrant colors of the South African flag to tell their cultural stories. The winning design will again be featured on one million Takealot boxes, celebrating the nation’s heritage in a tangible way.

Exciting Prizes and Opportunities

The stakes are high for this year’s challenge. The winner will be awarded a R100 000 Takealot voucher. This can be used to shop across Takealot’s wide range of products. Additionally, the winner will select a charity to receive a R10 000 donation. This allows the impact to extend beyond personal success. Tertiary students who participate can also win a R20 000 voucher for their learning institution, supporting both education and creativity.

Meet the Judges

A diverse panel of judges will review the entries. This year’s panel includes:

  • Bontle Moloi, the renowned choreographer
  • Laduma Ngxokolo, the iconic fashion designer
  • Emo Adams, the multi-talented entertainer
  • Karabo Poppy Moletsane, celebrated illustrator and street artist
  • Bobby van Jaarsveld, the popular singer-songwriter

These judges will help select the design that best represents South Africa’s vibrant cultural heritage.

How to Enter

To be part of this exciting challenge, submit your design by 24 September, Heritage Day. Entries can be sent via WhatsApp to 065 149 9234. For more information, visit the Takealot website or follow Takealot on Facebook, Instagram, Twitter, and TikTok.

Why Participate?

Julie-Anne Walsh, Chief Marketing Officer at Takealot, highlights the importance of the challenge: “We are a business built by South Africans, for South Africans. We want to honor the many cultures that make this nation beautiful. By celebrating these diverse cultures through our Heritage Design Challenge, we are not only showcasing artistic talent but also fostering a deeper connection to our collective heritage.”

Participating in the Heritage Design Challenge is an opportunity to share your story. To be a part of a nationwide celebration. It’s a chance to let your creativity shine and contribute to a project that honors South Africa’s rich cultural heritage.

“The communities we serve aren’t just part of what we do—they’re at the heart of everything. That’s why we’re deeply committed to finding impactful ways to make a real difference in South Africa. By empowering individuals, uplifting communities, and working towards a more sustainable future, we’re dedicated to creating a lasting change for the South African people,” Walsh continues.

Read more: Takealot|Amazon| Delivery Service| Pat on Brands

Coca-Cola X Oreo: Bestie Collaboration

Coca-Cola, enjoyed by over 1.8 billion people globally every day, has teamed up with Oreo, the beloved sandwich cookie brand, to bring you a delightful new treat. Introducing the Coca-Cola X Oreo limited edition, featuring Oreo Coca-Cola Sandwich Cookies and Coca-Cola Oreo Zero Sugar—a unique twist on your favorites, available this Spring.

Spring 2024 Exclusive

Starting in early September, savor the limited edition 250ml Coca-Cola Oreo Zero Sugar at select restaurants including Pizza Express, Popeyes, and Slim Chickens restaurants. With its smooth packaging and captivating design, this drink is a celebration of friendship, perfect for enjoying with your besties.

“We took careful steps to ensure we delivered the OREO experience in a Coca‑Cola, and vice versa,” said Oana Vlad, Global VP, of Brand Strategy at The Coca‑Cola Company. “Both products went through several iterations, and we look forward to following the public conversation of what each tastes like. At the end of the day, our mutual commitment to product quality and technical excellence — and our willingness to have fun and work together as one team — made this possible.”

Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelez International, adds, “At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante. The bestie bond forged between OREO and Coca‑Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”

Spotify ‘Bestie Mode’

In a fun twist, Coca-Cola and Oreo have partnered with Spotify to launch ‘Bestie Mode,’ a special feature that lets you and your bestie explore your music compatibility. Discover how your musical tastes align and enjoy a unique listening experience together. Fans can activate “Bestie Mode” by scanning on-pack QR codes to merge their music tastes and create custom Spotify playlists commemorating their friendship. 

Vlad said, “OREO has emerged as one of the world’s most beloved Gen Z brands by continually pushing the boundaries of flavor innovation that affirm its credentials as the world’s favorite cookie,” she noted. “We’re proud of the collective bravery our two brands have shown in letting our distinct IP be molded and changed in different ways. We believe ‘Real Magic’ happens in unexpected moments of connection. And this is unexpected.” 

Celebrate the magic of friendship with this creative collaboration that brings together the iconic flavors of Coca-Cola and Oreo. Enjoy these limited-time offerings and embrace the joy of being #besties.

Sasol’s new TVC since 2019 features Big Zulu

Big Zulu features on Sasol ad

South Africa’s leading energy company – Sasol announced Big Zulu as their new brand ambassador for their new campaign. The purpose of the campaign is to celebrate Sasol’s award-winning loyalty programme. Launched in April 2022, the Sasol Rewards Loyalty Programme is currently sitting at just over 1.8 million Sasol Rewards members. With the campaign, Sasol shot its first television commercial since 2019.

Sasol Reward new TVC

A little bit about Big Zulu

Big Zulu, whose real name is Siyabonga Nene, is a popular South African rapper, songwriter, and actor. He is known for his deep voice, unique style, and hit songs like “Mali Eningi.” Big Zulu has become a role model for many young people with his inspiring journey from humble beginnings to stardom.

Sasol’s commitment

Sasol is a major company in South Africa that provides energy and chemicals to power homes, cars, and industries. The brand is known its commitment to sustainability and innovation. Sasol working hard to create cleaner and more efficient energy solutions.

Sasol’s loyalty programme campaign

As an ambassador, Big Zulu will be involved in a number of campaigns and projects. He will help promote Sasol’s brand and its values, such as innovation, sustainability, and community support. Big Zulu’s influence and connection with the youth makes him a perfect fit to represent Sasol’s vision for a brighter future.

“Through an amazing collaboration of multiple agencies bringing together incredible minds, the heart of the story and concept of the Sasol Rewards program – earn while you spend – has been brought to life,” says Zanele Hadebe, Vice-President for Energy Strategic Marketing at Sasol.

“We are also partnering with South African brand ambassadors, from artists to small business entrepreneurs and travel influencers, to show how “your spend pays you back” with Sasol Rewards, giving you access to instant money that helps to keep you moving. This new campaign is set to improve our brand equity and reposition our brand to showcase Sasol’s role, not just in fuel, but for individuals, cars, businesses, and the rest of the country.”

Big Zulu shared on his Instagram post, “Ngibonge kwa Sasol kungenza inxusa yabo futhi ngiyathokoza ngoba Sasol iGarage lase South Africa ZA layikhaya.” Which translates to, “I am grateful to Sasol that I am Sasol’s ambassador and I am happy because Sasol is a South African petrol station.

Loyalty Campaign

One of the first major initiatives Big Zulu is a part of is Sasol’s new loyalty campaign. This campaign is designed to reward loyal customers with exciting benefits and experiences. By partnering with Big Zulu, Sasol aims to make the campaign more appealing and relatable, especially to younger audiences. The loyalty campaign will offer customers various rewards for their continued support of Sasol. This includes discounts on fuel, special offers, and exclusive experiences with Big Zulu himself. It’s a way for Sasol to show appreciation to its customers and build a stronger connection with the community.

Read more about Sasol.

LERATO AGENCY CELEBRATES 4TH ANNIVERSARY

Lerato Agency proudly celebrates its 4th anniversary, marking four years of growth, innovation, and crafting of brands that people love. Established in 2020 during the COVID-19 pandemic, when many agencies were contemplating their futures, Lerato Agency crafted (and continues to craft) local and global brands.

Specializing in PR, digital marketing, design and creative design, the agency has earned a reputation for delivering exceptional quality and exceeding client expectations.

“Our journey over the past four years has been nothing short of an adventure. We had many high and lows but continue to grow. When I started Lerato Agency, I had a vision of building an agency that will be a catalyst for brand love. Today, as we celebrate our anniversary, I reflect on the milestones we’ve achieved as a team and look forward to the exciting opportunities ahead,” says Pat Mahlangu, founder of Lerato Agency.

Pat Mahlangu, Founder of Lerato Agency

Named after his sister, ‘Lerato’ which means Love, Pat says the agency is exactly that – Love. With its name and tagline, Lerato Agency truly embodies Love.  Since its establishment, the agency has helped a lot of young individuals grow in the industry. Honing and mastering their skills, the agency has developed to be a place of growth for many.

Lerato Agency’s commitment to excellence and client satisfaction has been instrumental in its growth. As their tagline says, ‘Crafting Brands That People Love’, Lerato Agency has worked with a diverse clientele, through strategic partnerships – making sure that they deliver good quality work for all their clients.  With dedication to staying ahead of industry trends, Lerato Agency continues to deliver impactful digital strategies that drive growth for its clients.

“We owe our success to our team and clients who have supported us throughout this journey. As we close chapter four and enter our fifth year, we remain committed to crafting brands that people love, pushing boundaries, embracing new challenges, and delivering unmatched value to our clients,” concludes Pat Mahlangu.

To wish Lerato Agency a happy birthday please visit their social media platforms and mention or tag them on your posts.

For information about Lerato Agency, please visit their website www.lerato.agency

STIMOROL LAUNCHES FOUR NEW GUM FLAVOURS – THE INFINITY RANGE

Image: BizCommunity

Stimorol has announced the launch of its new Infinity Range, a double-layered and centre-filled chewing gum. The new flavours include Lime & Strawberry, Watermelon & Peach, Raspberry & Lemon, and Mint.

Now available in stores nationwide, the new Infinity Range promises to take things to the next level, offering bold and exciting flavour combinations that will offer a flavour experience, but one that also last longer.

According to Lauren Burmeister; category lead at Gum, Candy, Beverages and Meals at Mondelez SA, innovation is the name of the game in the gum category. She says, “At Stimorol, we believe in pushing the boundaries and delivering the longest-lasting chew around. Our new Infinity Range is a testament to our commitment to keeping things fresh and fun for our customers”.

Image: Waya Magazine

Flavour the Moment Campaign

Earlier this year, Stimorol introduced its “Flavour the Moment” campaign, which aimed to transform the everyday chewing experience into something extraordinary. The said campaign invited consumers to immerse themselves in every taste, enhancing routine moments with Stimorol’s vibrant flavours. The launch featured a dynamic TV commercial that quickly became a hit with the catchy hashtag #StimorolFlavourTheMoment which gained traction, becoming a popular trend among South Africans who embrace the idea of making every moment special with Stimorol.

Image: Waya Magazine

To further enhance the experience, Stimorol’s recent introduction will be bringing double the flavour intensity with each chew. This innovative product line aims to provide an even more powerful taste experience, ensuring that every chew delivers a burst of flavour that lasts. The campaign and product launch have been well-received, with many consumers expressing excitement over the intensified flavours and the concept of infusing fun into their daily routines.

The Infinity range and the “Flavour the Moment” campaign collectively showcase Stimorol’s dedication to innovation and its ability to resonate with consumers by offering a product that transforms ordinary moments into extraordinary ones.

BRANDS ON THE RISE: READY CHOPPED VEGGIES, HERE TO BRING CONVENIENCE AND FRESHNESS TO YOUR KITCHEN

Botshelo Mahlangu, Founder of Ready Chopped Veggies

Ready Chopped Veggies, established in 2020 during the Covid-19 pandemic, has swiftly carved out a niche in Pretoria. Situated at Van Heerden and Paul Kruger Street in Capital Park, Ready Chopped Veggies caters to individuals seeking convenience without compromising on freshness and quality.

Founded by Botshelo Mahlangu, her vision was sparked by a desire to support busy individuals pursuing a healthy lifestyle while minimizing kitchen efforts. Her business addresses the gap in the market for pre-prepared, fresh vegetables that modernize meal preparation without sacrificing nutritional value.

ready Chopped Veggies

Signature Products

Botshelo says among their range of offerings, some products stand out as customer favourites.

“Our cooked not seasoned beetroot has been a hit with our clients. The fact that they can put whatever dressing they wish to add, has been a highlight and it remains one of our most bought and loved product,” she shares.

Botshelo adds that the product’s appeal lies in the versatility it offers, allowing customers to personalize their meals.

Ensuring Freshness and Quality

To guarantee utmost freshness, Ready Chopped Veggies adheres to a strict policy of chopping vegetables on the day of delivery. This commitment highlights their dedication to providing customers with produce that is not only convenient but also at its peak in terms of taste and nutrition.

Botshelo says that by chopping only what is ordered each day, they minimize food waste, embodying their commitment to sustainability. Moreover, they actively seek and value customer feedback, viewing it as instrumental in their pursuit of continuous improvement and customer satisfaction.

“We always want to hear from our customers because we believe that’s how a small business like ours will thrive. We do correct and rectify when we receive feedback and we make sure in the end the client is satisfied. However, we try from the onset to do everything correctly to avoid mistakes that will cost us”.

Ready Chopped Veggies

Overcoming Challenges and Achieving Milestones

As a small brand aiming for success, Ready Chopped Veggies did come across some challenges, like any other business would.

“One of the challenges we came across was not being successful in accessing government funding. Also, having to stop people from using our images and logo to advertise their businesses has led to a big confusion for our clients. Overall, just trying to sustain the business from one’s pocket”.

However, despite all the challenges they faced, Ready Chopped Veggies still celebrated a few milestones.

“Being able to open a physical store remains our greatest achievement to date. Having clients in Dubai, Botswana Chicago, China and India continuously supporting us will always remain a highlight as well,” adds Botshelo.

At Ready Chopped Veggies they are one brand that adheres to hygiene protocols. Botshelo says they do daily cleaning routines to ensure that Ready Chopped Veggies maintains impeccable food safety standards. They also adjust their product offerings seasonally, aligning availability with market demands and pricing sensibilities.

“We always try to be aware of what is in season and what’s not and we price our products accordingly. Because we are still developing, if something is too expensive for us to have in that season, we stop selling it, unless the client insists on having it even if it’s at a higher price”.

Growth Opportunities and Innovation

With promising growth and the potential to expand into underserved markets like townships, Ready Chopped Veggies is still accessible to many.  Through their physical store in Pretoria or efficient delivery service covering certain areas, Ready Chopped Veggies is reachable through their active presence on various social media platforms and direct contact channels.

“We have a physical shop located at 325 Evans Center Cnr Van Heerden and Pau Kruger Street –  Shop No.4. We also deliver in Pretoria, Johannesburg, and Rustenburg. People can find us on all social media platforms as Ready Chopped Veggies. They can also email us at enquiries@readychoppedveggies.co.za, alternatively, call 0670567273,” shares Botshelo.

Future Plans and Expansion

Looking ahead, Botshelo says they aim to expand nationally, to establish franchises across South Africa. They also plan to diversify their product range and contribute to youth employment by creating more job opportunities.

TCL LAUNCHES NEW TVS IN SOUTH AFRICA

Image: TCL

On Thursday, 4 July, TCL launched its 2024 line-up of TVs in South Africa, setting new standards in the realm of home entertainment. TCL is a brand that has consistently impressed consumers worldwide with its innovative approach to television technology.

Innovative Technology and Design

TCL’s latest offerings include a range of QLED TVs, featuring cutting-edge display technology that promises enhanced picture quality, vivid colours, and deeper contrasts. The star of the show from their line-up is the impressive 115-inch QLED TV, which not only captivates with its sheer size but also delivers an immersive viewing experience suitable for both entertainment and home theatre. This 115-inch TV packs over 20,000 local dimming zones and a peak brightness of 5000 nits and it comes with a hefty price tag of R399,999.

TV Premium Features

What sets TCL apart is not just its technological prowess but also its commitment to good quality. The 2024 TCL TVs bring premium features to a wider audience, making advanced TV technology accessible to more households in South Africa.

TCL also launched four consumer TV models including the entry-level P755, C655, C755, and top-of-the-range C855. Each TV comes with its specs, sizes, and features. The biggest feature is the Mini-LED backlights on the C755 and C855. The C855 boasts 2160 local dimming zones and a peak brightness of 3600 nits. All TVs also come rich with gaming features including 120Hz, 144Hz, VRR, and the Gaming Hub menu.

Image: Hypertext

C655 QLED TV:

  • 55″ – R7 999.00
  • 65″ – R9 999.00
  • 75″ – R15 999.00
  • 85″ – R22 999.00
  • 98″ – R49 999.00

QD-Mini LED 4K TV C755:

  • 55″ – R11 999.00
  • 65″ – R16 999.00
  • 85″ – R29 999.00
  • 98″ – R69 999.00

Premium QD-Mini LED 4K TV C855:

65″ – R24 999.00

  • 115″ behemoth – QD-Mini LED TV X955 Max – R 399 999.00

New Partnership Alert

Another new partnership confirmed by TCL is Makro and Game. The two brands will be joining the TCL as retail partners and will stock the new TV range. They join the other retail partners including Hi-Fi Corp, Incredible, Takealot, and Pick n’ Pay.

Over the years, TCL has built a reputation for reliability and customer satisfaction. Their dedication to providing excellent after-sales service and support further enhances the consumer experience, ensuring that buyers not only get a top-notch product but also ongoing peace of mind.

WOOLWORTHS CONTINUES TO PARTNER WITH FOODFOWARD SA TO FIGHT HUNGER IN SOUTH AFRICA

Image: BizCommunity

Woolworths, one of the big retailers in South Africa, has reaffirmed its commitment to fighting hunger by extending its partnership with FoodForward SA (FFSA) for another three years. By renewing this collaboration, Woolworths is investing R3.45 million to strengthen FoodFoward SA’s initiatives in food distribution and community support.

Woolworths’ Role in Partnership with FoodForward SA

Over the past six years, Woolworths has been dedicated to supporting the FFSA, contributing a total of R6 million towards efforts to alleviate food insecurity across the nation. This extended partnership not only highlights Woolworths’ ongoing commitment to Corporate Social Responsibility (CSR) but also underscores its strategic alignment with sustainability goals and community welfare.

About 14 million out of 61 million South Africans go hungry every day, not because there is a food shortage in South Africa but because 1 third of people in the country cannot afford to buy food and feed themselves. The partnership with Woolworths and FFSA ensures that healthy quality food reaches an approximate number of 920,000 needy people daily, impacting access to healthy nutritious meals.

Image: FoodFoward SA

FoodForward SA changes South African’s lives through Woolworth

In 2009 FFSA established a platform called FoodShare which efficiently manages surplus food donations from the Woolworth stores nationwide. FFSA distributed an impressive 21,760 tons of food, with Woolworths’ contributions accounting for 65% of this total through the FoodShare platform. This equates to approximately 56.6 million meals provided to those in need, demonstrating the huge impact of corporate partnerships in addressing food insecurity.

Beyond food distribution, Woolworths’ support extends to FFSA’s initiatives in youth empowerment and skills development within the food supply chain. Since its commencement in 2019, FFSA’s supply chain internship program has trained over 60 young adults in essential skills such as warehousing, stock management, and logistics. This program, which initially began in Cape Town, has expanded to regions like KwaZulu-Natal, Gauteng, and Rustenburg, offering employment opportunities to 19 interns who have successfully transitioned into permanent roles within the organization.

Zinzi Mgolodela, Director of Corporate Affairs at Woolworths, expressed gratitude for the extended partnership, emphasizing its alignment with Woolworths’ broader sustainability agenda and commitment to social inclusivity. She highlighted the positive outcomes of the collaboration, including reduced food waste, lower carbon emissions, and enhanced community resilience.

SABC PLUS REVAMPED: A NEW ERA OF DIGITAL ENTERTAINMENT

Image: Tech Central

The South African Broadcasting Corporation (SABC) has launched a revamped version of its Over-The-Top (OTT) platform, SABC Plus, introducing a suite of new features and services designed to enhance the user experience. Key upgrades include a new and improved interface, personalized content recommendations, and expanded accessibility across multiple devices such as iOS, Android, Huawei, LG, and Apple TV.

Enhanced Content

The revamped platform now offers:

  • Catch-Up Services: Did you miss an episode? Catch up anytime.
  • Video on Demand (VOD): Access an extensive content library at your convenience.
  • Voice Command: Search for content using voice commands.
  • TV Schedule and Radio Now Playing EPG: Stay updated with TV schedules and live radio.
  • Podcasts and Vodcasts: Enjoy a wide range of audio and video podcasts.
  • Download Features: Available on mobile for offline viewing.
  • Unlimited Access: Stream on multiple household devices simultaneously.
  • Display Banners and Video Ads: An enhanced advertising experience.
  • EPG Reminder: Set reminders for your favourite shows.
Image: My Broadband

Diverse Content

SABC Plus continues to celebrate the diversity of South Africa by offering content in multiple languages and genres. The platform includes groundbreaking comedies, spine-chilling horrors, captivating dramas, and much more, reflecting the rich cultural tab of the nation. Additionally, audiences can enjoy Channel Africa’s programming in languages like Chinyanja, Kiswahili, English, French, and Portuguese and access to radio stations like Springbok Radio, Radio Bantu, 5 FM Extra, and Radio 2000 Extra.

Nomsa Chabeli, SABC Group Chief Executive Officer; emphasized the organization’s commitment to diversity and innovation. “SABC Plus is our latest innovation, reinforcing the public broadcaster’s commitment to providing the best programming. This platform houses an impressive array of content, including groundbreaking comedies, spine-chilling horrors, and captivating dramas, reflecting the rich cultural tab of our nation”.

Accessibility and User Experience

SABC Plus is now more accessible than ever, ensuring audiences can enjoy their favourite content anywhere. The new platform supports multiple devices, such as laptops, tablets, and smartphones, making it easy to access high-quality content on the go. Users are encouraged to re-register with new credentials to comply with the POPI Act.

HEINEKEN BEVERAGES APPOINTS ANDREA QUAYE AS THE NEW MARKETING DIRECTOR

Andrea Quaye – Image: BizCommunity

Heineken Beverages has recently announced the appointment of Andrea Quaye as their new Marketing Director. This move signals a strategic shift in their marketing approach and aims to strengthen their presence in the competitive beverages market.

Andrea joins Heineken Beverages from The Coca-Cola Company, where she served as global vice president for the Coffee Category based in Ireland. During her tenure in Dublin, she was instrumental in leading the three-year strategic planning for Coffee, developing a multi-year innovation pipeline, and positioning global brands on a worldwide scale.

The appointment by Heineken Beverages reflects its commitment to enhancing its brand presence and expanding market reach in an increasingly dynamic industry landscape.

A Seasoned Marketing Professional

With a background in marketing and a proven track record in strategic brand management, Andrea is poised to steer Heineken’s marketing initiatives to new heights. Her previous successes include driving impactful marketing campaigns and fostering consumer engagement across diverse markets.

Andrea brings with her over 20 years of extensive experience in the FMCG sector across Africa. She has a distinguished career history, having managed some of the largest brands in the Beer category during her time at SABMiller/ABInBev from 2003 to 2019, and in Personal Care at Unilever from 1997 to 2002.

Image: YouTube, Heineken Beverages

Heineken Beverages Welcome Andrea

Following Andrea’s appointment, Heineken Beverages’ managing director Jordi Borrut expressed his confidence stating, “We are delighted to welcome Andrea back to South Africa and into the Heineken family. Her expertise and leadership will be pivotal as we continue to grow and innovate in the dynamic beverage industry. With Andrea at the helm of our marketing team, we are poised to further strengthen our brand presence and connect even more deeply with our consumers”.

HEINEKEN Beverages says that Andrea’s talents will see her steering its diverse portfolio of renowned brands in South Africa, including:

  • Heineken
  • Amstel
  • Savanna
  • Durbanville Hills
  • JC le Roux, and
  • Amarula

Under Andrea’s leadership, Heineken aims to innovate its marketing strategies to resonate more deeply with consumers. This includes leveraging consumer insights, embracing digital platforms, and reinforcing its commitment to sustainability and responsible drinking practices.

Her remarkable ability to rejuvenate businesses and establish new categories is well-recognized, and her deep understanding of the industry and market is a valuable asset.

KIA MOTORS SOUTH AFRICA APPOINTS NEW CEO TO DRIVE FUTURE GROWTH

Paul Turnbull, CEO at KIA Motors South Africa

KIA Motors South Africa has recently announced Paul Turnbull as its new CEO. The appointment comes as a strategic move aimed at steering the company through the ever-evolving automotive landscape. Paul succeeds Gary Scott, who served at KIA Motors SA as CEO since 2017.
The appointment plays a crucial role for the South Korean automaker, as it seeks to expand its market presence and enhance its global competitiveness.

Paul’s Success Stories

From his previous roles, and a recent one as MD of Hyundai Automotive South Africa’s retail division, Paul brings with him over 20 years of experience as a senior leader at various multinational corporations. His strategic initiatives consistently focused on growing technological advancements to enhance product offerings and improve customer experiences.

His success in turning the region into one of the company’s most profitable operations resulted in six dealers from the Pretoria region being added to his portfolio in 2015. This followed by an additional six dealerships on Johannesburg’s west rand – growing the portfolio to a total of 22 highly profitable dealers – which in 2023 grew to be 43.

Having started his career in the automotive industry in 1995, Paul is known for his strategic awareness and operational expertise. Throughout his career, Paul has advocated for sustainable mobility solutions and digital transformation within the automotive sector. His appointment as the new CEO at Kia marks a significant milestone for the brand, showing a shift towards focusing on innovation, sustainability, and customer-centric strategies.

KIA Motors Sandton

Paul’s Role at KIA Motors

Paul’s leadership is expected to drive the company’s growth ambitions and reinforce its commitment to technological advancement in electric vehicles and autonomous driving technologies. His role is to leverage his expertise to accelerate the company’s markets and sales efforts and strengthen its position in the competitive global automotive market.

“I’m excited to join the KIA brand, despite the current economic headwinds that is affecting the entire automotive industry. KIA is a brilliant brand with brilliant products, and there are boundless opportunities for the brand to accelerate the remarkable growth it’s seen in the 25 years it has been active in South Africa,” said Paul.

He added, “I want to thank Gary for his notable contribution to the success of KIA South Africa and extend my best wishes to him in his new role. I am excited to get stuck in and drive Kia’s belief in ‘Movement that inspires’ to new heights”.

KIA Motors, headquartered in Seoul, South Korea, operates globally with manufacturing facilities and sales networks spanning major markets across North America, Europe, and Asia-Pacific.

At KIA, Paul’s leadership will also influence operations worldwide as the company navigates through dynamic market conditions and regulatory challenges. With a strong background in driving operational efficiency and fostering innovation, Paul is expected to lead the brand into a new era of growth and transformation.

TYLA AND MAKHADZI TRIUMPH AT BET AWARDS 2024

Makhadzi – Image: The Citizen

South African music stars Tyla and Makhadzi have raised the South African flag high once again with their wins at the BET Awards. The two walked away with three awards between them – two for Tyla and one for Makhadzi. The BET Awards 2024 took place on Sunday at the Peacock Theatre in Los Angeles, California.

Tyla Winning Two Awards

Tyla, who celebrated for her infectious melodies and dynamic presence, scooped two awards; Best New Artist and Best International Act. To win Best New Artist, the Grammy award-winning musician beat Sexxy Red, 4Batz, 41, Ayra Starr, Bossman Dlow, Fridayy and October London.

The ‘Water’ hit-maker was nominated for four awards overall – Best Female R&B/Pop Artist, which went to SZA, and Viewer’s Choice Award, which went to Texas Hold ‘Em by Beyoncé.

Tyla – Image: IOL

Accepting the Best International Act award, Tyla said, “I did not prepare anything, but I just want to say thank you so much to my Tygers, my family, my team. Thank you to BET for always pushing the culture”.

“I’m going to be performing soon, so get ready,” she added.

At the event, Tyla also performed her song Jump with US rapper Gunna and Jamaican artist Skillibeng.

Makhadzi’s Viewers’ Choice Award

On the other hand, Makhadzi also scooped the BET Viewers’ Choice: Best International Act.
The Limpopo-born beat Bellah, Cristale, Duquesa, Holly G, Jungeli, Oruam, Seyi Vibez and South Africa’s Tyler ICU, to win her award.

Makhadzi – Image: IOL

The 28-year-old is known for her electrifying performances and distinctive style, further solidified her status as a trailblazer in African music. Her winning a BET highlights the richness and diversity of the continent’s musical scenery, resonating with audiences worldwide.

Makhadzi, also performed on Friday at the BET International nominees’ celebration at the Grammy Museum.

When accepting her award on Sunday she said, “I’m so happy, I’m someone who started music from the streets, and today I’m here, my dream just came true. I’m speechless, all I’m gonna say is that it’s possible for a black child to make it, and this is the best birthday ever”.

BET Celebrating Excellence

The BET Awards, renowned for celebrating excellence in entertainment, provided a platform for these talented artists to shine. Tyla and Makhadzi’s wins are not only personal triumphs but also signify a broader recognition of African talent on a global scale. Their success is an inspiration for aspiring musicians across the continent, encouraging them to pursue their dreams with determination and creativity.

Both Tyla and Makhadzi expressed gratitude to their fans, supporters, and the BET Awards committee for honouring their contributions to the music industry. They emphasized the importance of representation and inclusivity in the industry, advocating for more opportunities for African artists to showcase their artistry and cultural heritage on a global platform.

Gayton McKenzie who is the new Minister of Sport, Arts, and Culture also praised  Tyla and Makhadzi’s accomplishments on X.

“Things are happening already, congratulations to both ladies. We want to assure South Africans that we will not be a Ministry that will be content with congratulating artists and creatives only but will go out and unearth more Tyla’s & Makhadzi’s. Help us find more future superstars”.

BRAND OF THE MONTH: CADBURY LUNCH BAR STANDS OUT AS BRAND OF THE MONTH

Image: BizCommunity

Closing the month of June, Cadbury Lunch Bar has stood out as our Brand of the Month, captivating audiences with its innovative marketing campaign and impactful community engagements. A VML recent 360 ad campaign for Cadbury Lunch Bar has found its way to deeply resonate with consumers, bringing up a relatable and memorable character to enhance brand visibility and appeal.

The Rise of LunchBarMan

In June, Lunch Bar launched their engaging advertising campaign featuring a self-confessed LunchBarMan; Bra Lucas Baloyi, who is a retired teacher and conspiracy theorist.

According to the agency behind the ad; VML, the campaign began on TikTok with Bra Lucas sharing some of his otherworldly theories. TikTok creators started posting their own takes under the hashtag #thelunchbarman including CCTV footage of Bra Lucas having a peek into the Cadbury Lunch Bar factory to look for clues with his alien scanner — the PUDDNo8.

A longer advertisement launched a few days later, providing a more detailed glimpse into the Cadbury Lunch Bar-obsessed world of Bra Lucas, says the agency.

VML says, jumping onto the nostalgia trend that’s so rife in pop culture and paving the way for Cadbury Lunch Bar’s 60th anniversary next year, it pays tribute to classic Lunch Bar advertisements, such as Much More Munch Bar with Makatini and Oviaas.

Image: The Lunch Bar Man

Social Media Engagement

Through this campaign, Lunch Bar has effectively utilized social media platforms to amplify the reach of LunchBarMan. The campaign sparked vibrant conversations and interactions among users, further solidifying Lunch Bar’s presence in the digital landscape. With this campaign, Lunch Bar has successfully grown a stronger connection with its audience.

Support for Personalities and Influencers

Moreover, Cadbury Lunch Bar’s commitment to community extends beyond its own campaigns. In the month of June, the brand reinforced its dedication to supporting others by becoming a sponsor of the Top Personalities and Influencers category at the prestigious 3rd Annual Top 16 Youth-Owned Brands Awards (YOBAs).

Cadbury Lunch Bar is dedicated to supporting Africans who strive for much much more in their creative endeavours and professional pursuits. The collaboration with the YOBAs reflects their commitment to nurturing an entrepreneurial mindset among the youth.

Cadbury Lunch Bar has made a significant impact, gaining acclaim and consumer loyalty. The success of LunchBarMan and the brand’s continuous support at the YOBAs highlight Lunch Bar’s commitment to both innovation and social responsibility.

RESILIENT GROWTH: LUXURY AND PREMIUM BRANDS SHINE IN BRAND VALUE AND STRENGTH IN NEW BRAND FINANCE RANKING

Image: Porsche Newsroom
  • The world’s most iconic Luxury & Premium brands are manoeuvring through recent dips in the global economy.
  • Porsche retains its position as the world’s most valuable Luxury & Premium brand; Louis Vuitton and Chanel round out the top 3.
  • High familiarity drives luxury brands’ exceptional brand strength; Rolex becomes 2024’s strongest luxury brand.  
  • Sustainability is an increasing driver of consideration in the luxury sector, with the automobile sector the leader in sustainability perceptions. 

Porsche (brand value up 17% to USD43.1 billion) has retained its position as the world’s most valuable Luxury & Premium brand for the seventh consecutive year, according to new data from Brand Finance. 

French apparel giants Louis Vuitton (brand value up 23% to USD32.2 billion) and Chanel (brand value up 35% to USD26.1 billion) retain second and third positions in the 2024 ranking.

The rising cost of living and economic instability have reduced spending for many, yet affluent consumers have sustained their purchasing power in challenging economic conditions, translating into continued sales growth for the world’s most valuable luxury brands. 

Rolex has become the strongest Luxury & Premium brand in 2024, earning a brand strength index (BSI) score of 90.1/100 and an equivalent AAA+ rating, followed by Ferrari, earning a BSI of 90.0/100 and an AAA+ rating.

Chanel jumps up a considerable 16 ranks to 3rd position for brand strength, scoring 88.9./100. 

Image: Williams Jewelers

Notably, these brands command exceptional scores in Brand Finance’s familiarity and reputation metrics, highlighting their globally renowned statuses and positive consumer perceptions.

Leveraging their iconic legacies and unique heritages, these brands are further enhancing global familiarity through initiatives ranging from celebrity partnerships to product innovations, and digital experiences.  

Annie Brown, Valuation Director at Brand Finance UK, commented,

“Strong brands are built on more than just sales. This year’s leading luxury brands are remarkable for their unique ability to preserve and enhance brand strength, even in times of economic uncertainty. Traditional players are now finding new and innovative ways to deliver premium experiences that resonate with the modern luxury consumer while staying true to their distinctive heritage and iconic legacies. This balance between embracing transformation while preserving a tradition is fundamental to their enduring brand power.”

 This year’s research also indicates a more influential role for sustainability in driving choice within the Luxury & Premium market segments of Auto, Apparel, and Cosmetics. In these segments, sustainability driver scores are over 1.5 times higher than for the sector overall.

Luxury Auto has the highest driver score across all industries the research covers, at 23.8%. Luxury Apparel (12.2%) and Luxury Cosmetics (11.4%) also have significant driver scores. 

Why would sustainability have a more influential role in luxury segments? There may be multiple effects at play. 

Image: Louis Vuitton

Robert Haigh, Strategy and Sustainability Director at Brand Finance, commented, “A brand’s sustainability commitments can imply a slight cost increase that necessitates more premium positioning. Premium-segment consumers also have less price sensitivity, enabling them to seek improvements on other attributes, including sustainability. Lastly, at the premium end of many markets, brands become more than just a guarantee of attributes to the consumer—their products also signal the purchaser’s status, taste, identity, or ethics to others.”   

In Luxury Apparel, Louis Vuitton has the highest Sustainability Perceptions Value, at USD3.8 billion, followed by Chanel and Hermès. Luxury Auto sees Porsche (USD10.5 billion) in the top spot, ahead of Ferrari and Lamborghini. The highest Sustainability Perceptions Value in Luxury Cosmetics belongs to Guerlain (USD732 million), followed by Lancôme and Estée Lauder.

CELEBRATING YOUTH EXCELLENCE: TOP 16 YOUTH-OWNED BRANDS AWARDS ANNOUNCES 2024 WINNERS

2024 Top 16 YOBA Winners

The prestigious Top 16 Youth-Owned Brands Awards concluded its 3rd annual ceremony at The Capital on The Park in Sandton, on 22 June – celebrating the remarkable achievements of young African brand owners who have redefined industries and demonstrated exceptional excellence in building their own brands.

From a competitive pool of 76 nominees across Africa, voted by over 30 000 individuals, the winning brands have showcased exceptional impact and innovation in their respective fields. The Top 16 YOBAs recognize not only entrepreneurial success but also the profound contributions of youth-led initiatives to the African business landscape.

3rd Annual Top 16 YOBA Winners

The Winners Are…

  1. Top Agriculture – Optimum Poultry
  2. Top Apparel – Active Lifestyle
  3. Top Creative & Arts – Karabo Poppy
  4. Top East Africa – The Hills Collection
  5. Top Education & Literature – Sivuyile Mentorship Academy
  6. Top Food & Beverages – Ghemere
  7. Top Footwear & Accessories – Khonkhe Kuhamba Kahle
  8. Top Hair & Beauty – Young Barber
  9. Top Health & Wellness – Zuri Nutrition
  10. Top Homeware – Kimmy’s Creation
  11. Top Manufacturing – Grace Gras Empire
  12. Top Media – Millennial Mindset Media
  13. Top NPOs & Charities – Nomzamo Lighthouse Foundation
  14. Top Personalities & Influencers – Robot Boii
  15. Top SADC – Batoka Africa
  16. Top Services – Mdu Cleaning Services
  17. Top Technology – Bothlale AI Solutions
  18. Top Travel & Tourism – Bee Travel
  19. Top West Africa – Kemz Mama
2 x YOBA Winner – Robot Boii

In addition to these remarkable winners, Robot Boii was also honoured as the Overall Top Brand, embodying excellence as a personality and influencer within the industry. Robot Boii expressed his gratitude, stating, “The Overall Top Brand award is personal to me. In all my interviews I always tell my people to not build careers, but brands; because when you are a brand you can change careers and not die when a career dies – you can do multiple things at the same time, understanding that it is all possible”.

Global Excellence Award recipient – Thebe Magugu

Furthermore, the Top 16 Youth-Owned Brands Awards, in collaboration with Brand SA, proudly presented the first Global Excellence Award to South African fashion icon Thebe Magugu. The award celebrates and honour local youth-owned brands that are excelling in their fields and challenging status-quo. Reflecting on his achievement, Thebe Magugu remarked, “Winning this award is special. It’s always nice to see clapping around you. It’s nice to see people who can acknowledge the difficult path we’ve taken in fashion, and it’s such an incredible validation for me. I want to continue making my people from home proud.”

Founder of the YOBAs, Pat Mahlangu, expressed his enthusiasm about this year’s winners, “The 2024 Top 16 Youth-Owned Brands Awards have showcased excellence and innovation of young African brand owners. The winners are not just building brands; they are driving positive change across the continent and we are here to witness it”.

The Top 16 Youth-Owned Brands Awards extends heartfelt congratulations to all the winners, recognizing their hard work, dedication, and ingenuity in shaping the future of African entrepreneurship.

For more information on the YOBAs please visit, www.top16yoba.africa

THE TOP 16 YOBAS AND BRAND SOUTH AFRICA TO HONOUR THEBE MAGUGU

Image: Mamba Online

The Top 16 Youth-Owned Brands Awards in partnership with Brand South Africa, will honour SA’s renowned fashion designer, Thebe Magugu at this year’s YOBAs ceremony, set to take place on 22 June in Sandton. For the first time in 3 years, the YOBAs will be introducing a special award that aims to celebrate and honour local youth-owned brands that are excelling in their fields and challenge the status-quo.

“As Brand South Africa, we are delighted to partner with the YOBAs as they celebrate and put a spotlight on initiatives driven by young people, particularly entrepreneurs who are created solutions to address the country’s social and economic challenges, as well as create the much-needed jobs for other young people”.

Embracing South African heritage, the YOBAs’ mission is to recognize Thebe for the work that he does and his contributions in the fashion industry, not only in South Africa but globally.

Thebe Magugu, hailing from Kimberley, South Africa, has gained global acclaim for his fashion label, which beautifully blends traditional South African craftsmanship with modern styles.

One of his recent collections, named LOBOLA, has garnered particular attention. This collection is celebrated for its bold reinterpretation of traditional South African wedding customs, showcasing intricate beadwork and vibrant fabrics that tell stories of cultural pride and identity.

source: Vogue

Thebe’s accolades include winning the prestigious LVMH Prize for Young Fashion Designers in 2019, making him the first African to be awarded the prize.

In addition to his collections, Thebe Magugu has collaborated with global brands like Adidas, bringing his unique South African perspective to a wider audience. The collaboration with Adidas has been celebrated for merging high fashion with sportswear, reflecting Thebe’s versatility and creativity.

The partnership between the YOBAs and Brand South Africa highlights a shared commitment to celebrating South African excellence on a global stage. Brand SA shines as an organization that is dedicated to promoting the positive image of South Africa globally. The partnership with the YOBAs aim to celebrate and honour Thebe as a cultural ambassador whose work not only showcases South African heritage but also bridges cultural gaps through fashion innovation.

“We are excited to introduce this special award. We are also thrilled that our first recipient will be Thebe Magugu. Ours is to say we see him; we see his work and contributions and we would like honour him and his brand’s excellence. His designs not only reflect our heritage but also push boundaries in the fashion world,” says Pat Mahlangu, founder of the YOBAs.

The YOBAs will take place on the 22nd of June 2024 at The Capital on The Park, 101 Katherine Str. Sandown, Sandton. The public is encouraged to attend by booking their seats here.

For more information on the YOBAs please visit, www.top16yoba.africa