HALLS breathes new life into the brand.

New halls

South Africa’s #1 boiled candy, Halls, is set to breathe new life into the global brand with a dynamic marketing campaign that repositions Halls from a lozenge to a lifestyle candy with purpose.

Breathe better

The Halls’ brothers’ original mission was to “help the world breathe better” in the smog of the industrial age. In today’s techno-world, mental congestion is the more relevant challenge. For the generation raised to be ‘always on’ in this fast-paced time, breathing better – and the mental clarity that results – is more important than ever before. Halls, with its unique long-lasting cooling effect, can authentically own the mental benefits that flow from breathing better.

Category Brand Manager, Zainab Mohamed, explains: “For Halls the simple truth is that when you breathe better, you feel better, and mental acuity follows.  The powerful cooling sensation of mentho-lyptus opens your airways from your mouth to your head, so you can breathe deeply and therefore feel recharged, recentred and refocussed to seize the moment, at any moment,”. 

Refreshed Packing, a global TV campaign & Digital Media events.

The multi-media campaign will see both the brand’s identity and equity reimagined in line with its repositioning as the lifestyle candy with purpose, through refreshed packaging, a global TV campaign, and digital media events alongside a defined advocacy strategy. Mohamed adds that the campaign launch is particularly timeous given the mental lethargy now emerging across the world in the wake of the Covid-19 pandemic and lockdown restrictions in many countries.

#UngapheliUmoya

The campaign tagline of “Get Ready with a Halls Cooling Breath” has been localised with #UngapheliUmoya, both embodying Hall’s unique ability to instantly reinvigorate the body, mind and soul. She concludes: “As a popular brand and proven product, we understand the need to evolve consumer perception with the changing times.  With this campaign, Halls is catapulted into the present, in which breathing better is the quick and easy stimulus for mental clarity.”

Halls limited addition packs to cool your summer

Halls Limited Pack

 One of Mzansi’s coolest candy brand wants you to keep cool this summer. Halls is stepping up to make your days a breeze with their range of fruity flavours to keep you extra cool and refreshed all through the season.

It’s no secret that everyone wants to enjoy Summer, whether they’re counting down to that long-awaited pool party, waiting to rock their trendy Summer outfit at a music festival, or getting their Summer bodies ready for that friendcation coming up in December. 

Halls limited addition packs

Halls is the perfect candy to keep you refreshed this summer with its cooling sensation and fruit flavours. Halls is available nationwide in Cherry, Strawberry and Fruit Explosion. Also look out for the cool and convenient Halls XS range which comes in exciting fruity flavours; Watermelon and Lime.

Halls has decided to switch things up this Summer with the release of the limited-edition Summer Cool stick packs filled with diverse bursts of flavour to take your cool to the next level. Only a few consumers will be lucky enough to get their hands on the limited edition and should look out for giveaways on social media. 

“We want consumers to power their cool this Summer and to enjoy Halls when, where and how they want to.” says Zainab Mohamed, Category Brand Manager for Candy at Mondelez. “And with our assorted range of fruity flavours we know this is the perfect summer candy that anyone can enjoy.”

Halls searching for Mzansi’s Coolest, OMFCC

Halls OMFCC

What does ‘being cool’ really mean?

Is it your popularity? How you follow trends? Your fashion sense? Or simply how many followers you have?

No, cool is more than that. It is about being authentically you while, levelling up, doing the most and living life by your own rules. which is why Halls, Mzansi’s invigorating candy, is searching for the coolest person for the job of OMFCC … the Original Multi-Faceted Consultant of Cool!

For the next six weeks, Halls will be looking for the slayer of cool through a series of weekly challenges. There are 3 challenges to get involved in. To enter, fans must participate in one that matches their cool and submit a video or still that unleashes their originality, tagging Halls SA with #HallsOMFCC.

Halls has chosen a few of Mzansi’s most authentic personalities: Rouge, Priddy Ugly, Bontle Modiselle and Moonchild to run the weekly challenges so you know the competition is certified COOL.

The mechanics of the competition

The OMFCC competition will be run on Halls SA social media pages from 25 March to 26 April. Every week a video will be released announcing the challenge and how to get involved. Every challenge, will have a round up with two finalists who will be awarded R5000 each and will be placed on a leader board for the OMFCC final. All six finalists will undergo the last challenge titled “The Interview” to go head to head for the title of Halls OMFCC.

What’s even better is that everyone who votes for their favourite finalist will stand a chance to win prizes for themselves.

The OMFCC perks

Our OMFCC will not only take home the title of being the Coolest in Mzansi, but will partner with Halls while earning R50 000 for a month of consultancy, live it up in a fresh apartment and be driven around in a cool whip. Our OMFCC will be given data for days and party passes to SA’s hottest events.    

For more information, visit the Halls Facebook  Twitter  Instagram social media pages.

Live life with the Power of Cool.