Azosule’s commitment to women’s health emerges from the personal journey of Tamara Magwashu, a woman of many dimensions. She is an entrepreneur, a philanthropist, an enthusiast, and an alpha female who is breaking barriers. Tamara’s upbringing in the Eastern Cape painted a vivid picture of the challenges faced by women due to poverty. Instead of accepting these circumstances as immutable, Tamara was driven to redefine them with her femininity.
Azosule Sanitary Products
The Birth of Azosule
“The motivation behind starting Azosule comes from my own experiences of sanitary pads being a luxury in my household. Witnessing women like myself forced to choose between purchasing pads or basic necessities hit a nerve within me,” shares Tamara, founder of Azosule Feminine Hygiene Products.
Established in 2021, Azosule Feminine Hygiene Products has achieved significant milestones and gathered recognition for its commitment to women’s health. The brand was featured on BBC News, bringing national attention to the issue of menstrual hygiene. This exposure on Menstrual Hygiene Day catalyzed further investment in women’s health from companies like Siemens Energy, pushing Azosule’s mission forward.
Azosule Pantyliners
Azosule’s Impact on Breaking Barriers and Creating Change
What sets Azosule apart in the market is dedication to affordability, accessibility, and inclusivity. Their products are affordable and free from added scents. This is to ensure safety and comfort for women across all socio-economic backgrounds, particularly those in side-lined communities.
Tamara highlights that at Azosule’s commitment to women’s health is pivotal. At Azosule, they pay attention to safety and effectiveness. They guarantee that quality control measures are implemented. This is to ensure that their products are manufactured in certified facilities that undergo thorough audits. By prioritizing safety and well-being, Azosule instills confidence in its customers.
Challenges Faced
Tamara also adds that the building of her brand was a not walk in the park.
“Despite the success, building, and scaling Azosule has not been without its challenges. A lack of funding has hindered growth. However, my team and I remain steadfast in our dedication to overcoming obstacles and expanding our reach,” she says.
Azosule Sanitary Pads
Azosule’s Positive Impact and Future Plans
However, the positive impact of Azosule’s efforts is evident in the stories of those who have benefited from their initiatives. To date, over five hundred thousand pads have been distributed for free to schools across South Africa. Their aim is to positively impacting countless lives. The ripple effect of Azosule’s work has even reached beyond borders. They have inspired individuals like Caity Cutter, a 12-year-old girl from Germany, to donate generously to the cause.
“Looking to the future, I aim to establish a manufacturing facility in my hometown. I want to create employment opportunities for young people and furthering the brand’s impact on women’s health and well-being”.
Through their initiatives to donate to schools, Azosule is committed to ensuring that every girl has access to hygiene products.
Azosule products can be purchased through their website www.afhp.co.za and at Makro.
Makro has recently stamped its name in history with an extraordinary accomplishment – stacking the tallest trolley in the country. Inspired by the beloved Makro Mood TV commercial, the event took place on Leap Day, at the Centurion store. The aim of the event was showcasing a blend of creativity, magic, and community engagement.
Makro’s Tallest Trolley Stacked
Makro embarked on an exciting journey to stack the tallest trolley in South Africa within a tight timeframe. For the task, Makro teamed up with renowned magician Wian van den Berg. The clock started ticking at 1pm, and in 3 hours, 6 minutes, and 6 seconds it was all done. The towering structure reached an impressive height of 5.1 meters, comprising a staggering 284 products stacked meticulously.
The happenings were not restricted to the physical store alone. Makro ensured that the excitement echoed beyond its walls by live-streaming the event on its Facebook channel. This inclusive approach allowed customers across the nation to participate virtually. All participants had to guess the number of products in the towering trolley. Each participant stood chance to win a generous R4000 voucher.
Katherine Madley, Vice President Group Marketing at Massmart, emphasized the significance of such innovative endeavors. She it is important to stay relevant in the dynamic retail landscape of 2024.
“Remaining relevant as a retailer in 2024 requires creativity in the way you reach your customers with your propositions. The trolley reached 5.1 meters in height which equated to 284 products stacked. This was a first-ever in South Africa. We had a lot of social media engagement with over 700 entry comments on Facebook. This is an example of celebrating the abundance that Makro offers the customers. It also gave our customers a chance to join in on the fun.” Adds Katherine Madley, Vice President of Group Marketing at Massmart.
Customers present at the Centurion store were treated to a holistic experience. In the store, there was entertainment, enticing limited-time deals, and mesmerizing magic by Wian van den Berg. The event provided an opportunity for shoppers to witness history unfold before their eyes. Durin the event, customers got to indulge the bulk deals that Makro is renowned for.
In a statement expressing gratitude, Madley extended appreciation to the customers. She also tanked the Centurion store team, and various partners who contributed to the success of the event.
“We would like to thank our customers for participating online and instore. Also, our Makro Centurion store for allowing us to see this vision out at their premises, our supplier partners Easy Agency, Wian van den Berg, R.M Photography and our influential partners for collaborating to bring this vision to life,” concluded Madley.
Makro’s monumental achievement of stacking the tallest trolley in South Africa stands as a testament to its dedication to appreciating customers and making history in the retail landscape.
Gap has once again set the stage for a captivating blend of music, fashion, and authenticity with its latest collaboration with Tyla for the Spring 2024 linen collection. This time, the spotlight shines on Grammy Award-winning artist Tyla, whose infectious energy and unique style infuse new life into the iconic brand.
GAP x Tyla Campaign Ad
Campaign’s Inspiration
The campaign, inspired by the global phenomenon of Jungle’s “Back On 74” music video, brings Tyla to the forefront, showcasing her talent not only as a musician but also as a fashion icon. Directed by Jungle’s J Lloyd and Charlie Di Placido, the campaign video pays homage to Gap’s heritage while embracing the diversity of voices and talents shaping its present and future.
In an interview with Complex, Tyla expressed her excitement for the collaboration and her appreciation for their iconic commercials.
“I’ve seen a lot of Gap commercials previously. So I love that I’m able to be a part of one, especially with Jungle”, she exclaimed. “The commercials have always been very iconic and fun, not cheesy. It’s something that I connected with even before the offer. So it kind of felt like it was meant for me to do.”
Grammy Award-winning artist Tyla
A Milestone in Tyla’s Career
Tyla’s involvement in the campaign marks a significant milestone in her career, as she becomes the latest in a long line of iconic artists to collaborate with Gap. In her own words, “It’s an absolute honour to be in a Gap campaign,” she says, expressing her excitement for fans to see her blend comfortable clothing with her own personal touches.
The collection itself, featuring linen and linen-blend pieces, embodies Gap’s commitment to comfort and versatility. From the Linen Cropped Boyfriend Shirt to the Linen Button-Up, each piece allows for free-flowing movement and effortless style, perfectly encapsulating Tyla’s spirit and energy.
But the campaign goes beyond just visuals. Tyla and Jungle will collaborate with Gap to curate an in-store playlist, creating a holistic experience for consumers that extends beyond the realm of fashion. This collaborative effort further solidifies Tyla’s position not only as a musical sensation but also as a cultural influencer.
Grammy Award-winning artist Tyla
Tyla’s journey from singing hit songs to starring in major fashion campaigns shows her versatility and ability to transcend boundaries. As she prepares to release her debut album and embark on an international tour, her partnership with Gap serves as a testament to her rising star power and influence.
Moreover, Tyla’s personal style, inspired by the Y2K fashion trend, adds a nostalgic yet contemporary flair to the campaign, with Gap continuing to push boundaries of creativity and innovation, proving once again that when music and fashion collide, magic happens.
SAB Foundation’s Social Innovation and Disability Empowerment Awards are back. The foundation is Foundation is extending a call to the public as it opens applications for the annual awards. The awards aim to uplift entrepreneurs who are addressing pressing social issues and championing the cause of disability empowerment. Prizes to be won are ranging from R300,000 to R1.3 million, coupled with invaluable business development resources,
Tarryn Tomlinson, 2023 Winner
Social Innovation and Disability Empowerment
The SAB Foundation’s commitment is to promote an innovation that brings tangible and sustainable change. “Our awards programme is to empower social innovators who are transforming lives within their communities. The entrepreneurs are equipped to scale their ventures and create sustainable businesses,” says SAB Foundation Head of Programmes, Itumeleng Dhlamini.
The SAB Foundation’s Social Innovation and Disability Empowerment Awards represent a beacon of hope for most. It stands as a platform for those seeking to make a meaningful difference in their communities. Targeting entrepreneurs with prototypes or early-stage businesses, the awards recognize innovations that tackle social problems in novel and effective ways. From healthcare to housing, education to rural livelihoods, previous winners have emerged from diverse sectors. Each making a profound impact on the lives of low-income women, youth, or rural residents.
Meanwhile, the awards shine a spotlight on innovations that enhance economic access for persons with disabilities. It also paves the way for long-term sustainability.
Luvuyo Sume, 2023 Winner
Disability Empowerment Previous Winners
In 2023, one of the winning social innovations was a ground-breaking waste management solution that converts recyclables into market-ready products. Another innovation was a reusable asthma pump sleeve, designed for children and the elderly. In the Disability Empowerment category, a high-quality silicone prosthetic liner for amputees that acts as a shock absorber while walking was awarded first place.
Reflecting on the impact of the awards, Dhlamini notes, “Since inception, close to R110 million has been invested, empowering 174 entrepreneurs, creating 1,577 jobs, and impacting 9,940 livelihoods.” These figures highlight the transformative power of innovation when coupled with strategic support and investment.
“South Africa, as a whole, places a lot of hope on small businesses and entrepreneurs to create jobs for the future,” adds Dhlamini. “Each success story boosts not just economic growth in our country, but the restoration of hope and dignity for all.”
The path to becoming an award-winning innovator begins with a single step – applying. The process is open to South African citizens aged 18 and above with a proven track record of innovation. For aspiring changemakers, the SAB Foundation offers a lifeline, providing not only financial support but also mentorship, coaching, and technical assistance to help bring their ideas to fruition.
Mastercard and MTN Group Fintech have joined forces to transform mobile payment services to new heights in Africa. This partnership marks a significant step towards enhancing financial inclusion and improving digital commerce on the continent.
Under this agreement, every MTN MoMo (Mobile Money) customer will receive a virtual and physical Mastercard companion card. The card will be seamlessly integrated into their MoMo wallet. This initiative will empower users with access to over 100 million acceptance locations worldwide, developing the way people transact and interact with digital payments.
Image: MTN
The Collaboration’s Shared Vision
The collaboration is supported by a shared vision of leveraging technology and innovative capabilities. This is to drive MTN towards its goal of becoming Africa’s leading fintech platform. With Mastercard’s expertise and MTN’s vast network reach, the partnership is to reshape the financial landscape. Also to drive unprecedented levels of financial inclusion and accessibility.
Amnah Ajmal, Executive Vice President of Market Development EEMEA at Mastercard, expressed pride in the collaboration. Also highlighting the transformative potential of mobile money solutions for SMEs.
“Our innovation strategy is based on collaboration. We are very proud of our partnership with MTN which will enable digital commerce for millions of people in Africa. Mobile money solutions can be greatly beneficial for SMEs, enabling growth through. This, includes seamless commercial operations, wider payment acceptance, access to affordable credit, and secure digital tools,” said Amnah.
On the other hand, Serigne Dioum, Group CEO of MTN Fintech, emphasized the shared commitment to empowering individuals and businesses. The empowerment will be through enhanced user experiences, secure transactions, and expanded acceptance.
“When there is a mutual vision, the road to partnership is a simple one. We look forward to working with Mastercard as a partner that is committed to enabling people and businesses through the collaboration into best-in-class apps, superior user experiences, safe transactions, secure remittances, new use cases, and expanded acceptance,” said Serigne Dioum.
Furthermore, the collaboration will empower SMEs with innovative payment acceptance solutions, such as Mastercard’s SME-in-a-Box. This low-cost payment solution will enable small business owners to transition their operations online. They will also be able to accept various digital payments, and tap into new avenues for growth and innovation.
In addition, the partnership will expand the reach of mobile money remittance services, facilitating both inward and cross-border transactions. This initiative is controlled to unlock significant economic opportunities and drive financial inclusion on a global scale.
Mastercard’s Mission
Mastercard remains committed to its mission. The mission is to bring 1 billion people and 50 million SMEs into the global digital economy by 2025. The collaboration with MTN represents a significant milestone in this journey. It also highlights the transformative power of strategic partnerships in driving positive change and promoting inclusive growth.
February has been a great month for Proudly SA. According to us, the organization takes centre stage as the brand of the month, spreading love, style, and support for local businesses across South Africa. Teaming up with LIFT Airlines, Proudly SA orchestrated an extraordinary journey from Johannesburg to Cape Town, turning a routine flight into a memorable Valentine’s Day experience.
Image: Supplied
Valentine’s Day Flight Experience
Valentine’s Day took on new meaning as passengers boarded LIFT Airlines flights, greeted with roses courtesy of Proudly SA. This gesture was a symbolic reminder of the importance of supporting local businesses and investing in the community. With every rose handed out, Proudly SA reaffirmed its commitment to promoting goods and services made in South Africa.
As the flight took off, the scent of roses filled the cabin, setting the stage for conversations buzzing with excitement. Passengers shared stories of their favourite local businesses, highlighting the unique products and services that make South Africa special. This journey wasn’t just about reaching a destination; it was about celebrating the local talent and entrepreneurship.
Image: Supplied
LIFT Airlines proved to be the perfect partner for Proudly SA’s ‘buy local’ campaign. By joining forces with Proudly SA, LIFT reinforced its dedication to supporting local businesses and uplifting communities across South Africa.
Proudly SA’s Partnership with SONA
The collaboration between Proudly SA and LIFT Airlines was not the first. The organization also partnered with Mzansi’s top fashion designers to promote the significance of supporting the local Retail – Clothing, Textile, Footwear, and Leather (R-CTFL) sector through SONA. This call to action was to urge South Africans to prioritize local fashion in their everyday lives.
Image: Supplied
At the State of the Nation Address (Sona), Proudly SA made a bold statement by encouraging officials and guests to wear locally-made clothing. The initiative, spearheaded by the Local Fashion Police, underscored the importance of supporting local designers and artisans. CEO of Proudly SA, Eustace Mashibye, emphasized that every purchase made has a ripple effect, impacting the product owners and the livelihoods of those behind the scenes.
Recently, Proudly SA continued to champion local businesses on the global stage with its participation in Meetings Africa. Twenty Proudly South African vendors showcased their sustainable products at the Sustainability Village, from eco-friendly accessories to handmade crafts. The Sustainability Village highlighted the creativity and ingenuity of South African entrepreneurs.
Image: Tourism Update
Proudly SA’s Commitment
In a world where globalization often overshadows local businesses, initiatives like these serve as a powerful reminder of the importance of supporting homegrown talent. Proudly SA’s commitment to promoting local goods and services isn’t just about economic growth; it’s about preserving South Africa’s unique identity and heritage. As we reflect on the events of February, Proudly SA reminds us to carry forward the spirit of support for local businesses, ensuring that our communities thrive and prosper for generations to come.
South African retail giant Woolworths experienced a significant boost in online sales during the first half of the 2024 financial year, signaling a shift in consumer behaviour amidst a challenging economic landscape. For the 26 weeks ending 24 December 2024, online sales in fashion, beauty, and home categories soared by 26.9%, contributing 5.4% to total South African sales. This growth was complemented by a remarkable 46.6% jump in online food sales, driven by the retailer’s on-demand delivery service, Woolies Dash.
Woolies Dash, introduced in December 2020, has expanded its coverage, intensifying competition in the on-demand delivery sector previously dominated by Shoprite Checkers’ Sixty60 and Pick n Pay’s Bottles (now known as PnP Asap!). On the other hand, Spar has also entered the space with its on-demand service, named Spar 2U, adding to the competitive landscape.
Despite facing stiff competition from Sixty60, Woolworths strategically targeted affluent South Africans, leveraging its focus on enhancing stores and product offerings. However, the disposal of the high-end clothing brand David Jones significantly impacted Woolworths’ financial performance. Excluding David Jones, the group’s profit from continuing operations fell by 10.9%, reflecting the complexities of operating in a unstable market.
The growth in online sales highlights the evolving consumer preferences in South Africa, especially in the wake of the COVID-19 pandemic. Shoprite’s Sixty60, the market leader, reported a stunning 63.1% sales growth, reflecting the growing demand for convenient shopping experiences.
Although Woolworths’ success in the online space, particularly in food and lifestyle categories, highlights its ability to adapt to changing market dynamics, challenges persist. The company is still reporting a 7.5% decline in half-year earnings due to subdued consumer spending and external factors like energy shortages and logistical disruptions.
The broader retail landscape in South Africa is witnessing intense competition, with major players like Checkers, Pick n Pay, Woolworths, and Spar competing for market share. Additionally, other similar online platforms like OneCart and independent apps like Zulzi further contribute to the competitive landscape.
Woolworths Shopping Bag
Looking ahead, Woolworths remains focused on navigating the complex economic environment by enhancing its online presence and improving its product offerings. Despite the challenges, the company’s commitment to innovation and customer-centric strategies positions it well for future growth in an increasingly digitalized retail landscape.
Furthermore, Woolworths’ impressive performance in online sales reflects the changing retail landscape in South Africa, driven by evolving consumer preferences and technological advancements. While challenges persist, the company’s strategic initiatives and focus on customer satisfaction lay a solid foundation for sustained growth amidst a dynamic economic environment.
In this edition of Brands on the Rise, we’re shining a spotlight on an exciting brand called KatsoLux Curtains. Founded by Dimakatso Dlamini, a talented public relations practitioner, this brand is on a mission to transform the world of home décor with its stunning curtain designs. Understanding the impact that curtains have on the overall atmosphere of a space, Dlamini set out to create her own luxury curtain brand. Unimpressed with the quality of curtains available on the market, she aimed to provide customers with top-notch furnishing fabrics at competitive prices.
Dimakatso Dlamini, CEO of Katso Lux Curtains
In a previous interview with True Love magazine, Dlamini shared that the idea had always been on her mind, but she hesitated to launch it for several years. However, with a little help from fate, she finally took the leap of faith in 2021. Dlamini’s love for window treatments has been evident throughout her life, from admiring people’s curtains during her visits to purchasing curtains on behalf of her family.
Katso Lux Curtains boasts an impressive collection of custom-made luxury curtains, offering a wide variety of fabrics, colors, and patterns, including the incorporation of African prints. The brand has even introduced a Heritage collection, featuring fabrics like Basotho Seshweshwe, Isindebele, Isizulu, and Isixhosa. In an interview, Dlamini stressed the importance of embracing our own cultural heritage, just as we readily embrace fabrics from other nations like India, Egypt, and Turkey. She envisions sharing our unique cultures with other countries, allowing them to appreciate and enjoy the richness of our diverse cultures.
“I am in business not only to better myself, but I am also passionate about contributing positively towards the growth of our country’s economy. Most people might believe that our government is solely responsible for creating job opportunities. But I don’t believe that. With such significant unemployment rates in the country right now, entrepreneurs also have the power to change that truth for our unemployed South African citizens.”.
Dimakatso Dlamini, CEO of Katso Lux Curtains
Katso Lux Curtains has set its sights on growth and expansion, envisioning the establishment of retail stores across South Africa. Alongside this ambition, the company is committed to creating job opportunities for South African citizens and placing a strong emphasis on empowering women through various events and educational workshops. Dlamini, the driving force behind the business, not only seeks personal success but also strives to make a positive contribution to the country’s economy. Recognizing the pressing issue of high unemployment rates, she firmly believes that job creation is not solely the responsibility of the government but also lies in the hands of entrepreneurs like herself.
TymeBank, a digital-only bank, has achieved a significant milestone by becoming the first digital bank in South Africa and the entire continent to generate profits. This achievement occurred in December 2023, just under five years since its launch in February 2019. The bank, controlled by African Rainbow Capital (ARC), considers this moment pivotal, as it is the only black-controlled bank in South Africa.
TymeBank, South Africa’s first digital-only bank, has been steadily gaining 150,000 new customers every month, surpassing the impressive milestone of eight million customers. ARC has reported that TymeBank and GoTyme have achieved an annual revenue run rate of over R1.8 billion and R100 million, respectively. The company is experiencing rapid growth, acquiring 450,000 new customers per month in South Africa and the Philippines.
TymeBank credits its achievements to various crucial elements. These include its approach of integrating digital channels with in-store kiosks at major retailers, its enduring strategic partnerships with multiple retailers, and the ongoing trust of its shareholders, as demonstrated by the successful capital raise by Tyme Group in the previous year.
Additionally, the bank emphasizes the noteworthy 30% growth in its lending portfolio on a yearly basis, which now supports over 50,000 SMEs nationwide. Dr. Patrice Motsepe, the founder and chairman of ARC, emphasizes that TymeBank’s significant accomplishment is the result of over four years of focused dedication, strategic investments, and a steadfast commitment to providing high-quality banking services to the entire South African population.
TymeBank’s CEO, Coenraad Jonker, emphasizes the significance of this stage for the business, as less than 50% of the top 100 digital banks worldwide are currently making a profit. Jonker expressed that the accomplishment of attaining profitability within a considerably shorter period of time is a success story from South Africa, which can be proudly shared by their 8.5 million customers.
The Daily Show with Trevor Noah has made history by winning the highly esteemed Emmy Award for the best variety talk show. This achievement not only marks the show’s first win since Jon Stewart’s departure but also makes Trevor Noah the first African and black recipient in this category, as reported by The Hollywood Reporter.
Trevor Noah , Emmy award winner
Noah bid farewell to The Daily Show in 2022, and his last episode was broadcast on December 8th of that same year. The 2023 Emmy Awards were postponed because of the Hollywood strikes, resulting in the delayed recognition of Noah’s final season on the show, which is happening now.
Noah received a nomination for a Golden Globe in the stand-up comedy on television category, but Ricky Gervais ended up winning. Additionally, Noah is also up for a Grammy nomination in the best comedy album category.
While delivering his acceptance speech, Noah said:
“This story has been so long, so crazy, and so wonderful. Thank you so much to the team and the person I always thank, the crazy genius Jon Stewart. Thank you for calling me up and asking me to come join you on this crazy journey.”
Noah expressed his gratitude to the team members of The Daily Show as well.
“I want to start by thanking the crazy Africans who followed me to this country, David Kibuuka and Joseph Opio, David Meyer, my partner in crime, the writers and the team, Roy Wood Jr. from the very beginning, Jordan Klepper, whose flight got cancelled.”
“Showrunner Jen Flanz, this woman rode with me through the trenches. Thank you so much to the team and everyone who gave us an opportunity,” Noah continued.
With this accolade being just one of many, it is evident that Trevor is currently experiencing a winning season, and we are eagerly anticipating more of his future accomplishments.
Lisa Folawiyo, the creative force behind the popular fashion brand “Lisa Folawiyo,” is a Nigerian fashion designer who has made waves in the industry. Despite not having any formal training in design, she embarked on her fashion journey in 2005 with Jewel by Lisa, starting with a humble investment of 20,000 Naira (R442,66). Collaborating with her mother, she brought her vision to life by purchasing 12 yards of fabric.
Lisa Folawiyo
What sets Lisa Folawiyo’s designs apart is her exclusive use of Ankara textiles, vibrant wax-resistant dyed fabrics commonly found in West Africa. She has been instrumental in promoting Nigerian designers and their work on a global scale. Lisa’s talent lies in elevating traditional African prints, making them appealing to a diverse audience worldwide.
Lisa Folawiyo collection, Industries Africa
With showrooms in Nigeria and New York, Lisa Folawiyo’s collections can be found in the UK, the US, South Africa, and Nigeria. Her unique aesthetic has been a key factor in her success. In 2012, she was honored with the African Fashion Awards and has collaborated with renowned brands like L’Oréal. Her designs have also graced the runway of Moda Operandi.
In 2015, Lisa Folawiyo made the bold decision to rebrand her line from “Jewel by Lisa” to ‘Lisa Folawiyo’ in order to simplify the brand name and appeal to a global audience. This strategic move was driven by her aspiration to compete on a larger international level.
Lisa Folawiyo’s fashion revolution has not only put Nigeria on the map but has also captivated the world with her innovative designs. She is a true inspiration for aspiring fashion designers everywhere.
Ubuntu Rugz, founded by Starret Maphosa, has an interesting origin story. While studying in China, Maphosa attended a rug tufting workshop that sparked his love for rugmaking. After returning to South Africa, he started creating rugs as a side project while searching for employment. However, his passion for rugmaking quickly took over, and Ubuntu Rugz became his full-time job. It’s a testament to Maphosa’s dedication and creativity that the brand has flourished, offering custom rugs to customers.
Starret Maphosa in his element
Maphosa states that the unique experience he offers his customers sets him apart from the rest. He gives customers an opportunity to witness the live creation of their rug or receive daily updates on its progress. This level of transparency and involvement creates a special connection between the brand and its customers, making the rug-buying experience even more meaningful.
Based in Boksburg, east of Johannesburg, Starret crafts his exquisite custom rugs in his parent’s garage. Despite the humble beginnings, Ubuntu Rugz has gained recognition and popularity. Ubuntu Rugz’s TikTok videos showcasing its rugmaking process have gained a strong following of over 29k, expanding his reach beyond South Africa. Now, it creates tufted rugs for clients in Israel, Nigeria, Poland, and Botswana, showcasing the global appeal of his creations.
The Rug he made for DSTV content creator awards
Ubuntu Rugz is really making a name for itself! Not only did they have the privilege of working for the DSTV content creator awards, but they also got the chance to be interviewed by SABC news. It’s clear that their work is worth giving a pat.
Let’s start off the new year by staying up-to-date with brands that resonate with us as consumers and have a beneficial impact on the country’s economy. I’ve carefully curated a list of South African brands that I truly believe are worth keeping an eye on in this year. These brands have proven themselves by bringing fresh and innovative business ideas to the table, constantly challenging the norm, and exceeding the expectations of their target audience.
1. GALXBOY
GALXBOY
GALXBOY, is a renowned streetwear brand that stands out for its unique style and vision. Founded and led by Thatiso Dube, GALXBOY has become a prominent name in the fashion industry. What sets GALXBOY apart is its ability to blend innovative designs with a distinct 21st-century African design philosophy, reflecting the aspirations and creativity of the South African youth.
GALXBOY has undoubtedly achieved a great deal of success throughout the years, boasting an impressive presence with 7 physical stores spread across the entire country and a thriving online store. GALXBOY has seen huge milestones in 2023 including winning the top apparel award in the Top 16 Youth Owned Brands Awards.
2. Fieldbar
Lee Hartman, Founder of Fieldbar
Fieldbar, a company specialising in premium cooler boxes, has successfully won over numerous customers with its extraordinary products. Established by Lee Hartman in Cape Town, this brand quickly became the centre of attention in 2023, with influencers sharing cool content and selling out. What sets Fieldbar apart from its competitors is its distinctive design, which comes in a diverse array of vibrant colours and features a sleek glossy finish.
As if that wasn’t enough to impress, Fieldbar’s coolers possess an incredible capability to keep ice frozen for an amazing 50 hours, making them the ideal companions for any outdoor escapade. Excitement fills the air as we anxiously anticipate the electrifying prospects that lie ahead for Fieldbar.
3. Chillers Punch
MacGyver MacG Mukwevho, the renowned Podcast king, introduced Chillers Punch, an alcoholic beverage, in November 2023. This spirit cooler has gained significant attention and popularity within the community since its release, even though it is MacG’s second venture into the alcoholic beverage industry. Available exclusively at Pick n Pay, one of the largest retail outlets.
I believe this brand has great potential for growth, given the success of MacG’s other alcoholic brand, Grandeur which gained popularity and won an award at the 2023 Youth Owned Brand Awards. It’s an exciting time, and we should closely watch this brand in 2024.
4. Didie Lips
Didie Makobane , Co- founder of Didie Lips
Keep an eye out for House of Didie in 2024, as it is set to make waves in the e-commerce industry. This innovative brand, founded by the talented sisters Moliehi Didie Makobane and Ntaoleng Langa, has recently unveiled its very first cosmetic product called DIDIE LIPS. What sets this product apart is not only its focus on enhancing beauty, but also its aim to empower individuals to embrace their own uniqueness. By combining their individual and professional expertise, the sisters have created a collaborative masterpiece that is sure to captivate beauty enthusiasts in the country. Didie lips has an impressive array of offerings that truly showcase their commitment to sharing stories in a way that uplifts and includes everyone.
5. Adumo
Adumo, a South African startup located in Bryanston, was established in 2019 by Paul Kent. With a focus on the FinTech industry, the company plays a vital role in enabling payment processing for both businesses and consumers, thereby contributing to the advancement of a stronger financial ecosystem in the country. According to Tracxn, Adumo has already obtained an impressive $25.9 Million in startup funding from two funding rounds, demonstrating its potential for future expansion and the potential for pursuing further funding opportunities.
6. Yebo Fresh
Yebo Fresh is a renowned ecommerce platform that aims to make it easier for township entrepreneurs and community organizations to access top-notch goods and services using their innovative smart technology. The company started at the end of 2018 when Jessica Boonstra (Founder & CEO) and British entrepreneur, Stefan Allesch-Taylor decided to address the challenges and opportunities of food supply in South Africa’s townships. Jessica & the Yebo Fresh team have dedicated themselves to addressing the struggles of township entrepreneurs and community organizations who face increased product cost due to travel, as well as lost trading time in acquiring the goods they need to be competitive against the more formal retailers and outlets.
7. Naked Insurance
Naked Insurance, a South African startup founded in 2016 by Alex Thomson and Sumarie Greybe, has quickly made a name for itself in the insurance market. Based in Johannesburg, the company focuses on efficiency and customer satisfaction, offering quick 90-second quotes for various insurance products using AI.
The company’s set to have been successful in securing funding with its most recent funding round, Series B, raising a total of $17 Million in February 2023. This achievement reflects the confidence and belief investors have in Naked Insurance’s vision and potential.
8. Astron Energy
Astron Energy
Dubbed as South Africa’s next big fuel brand, Astron is definitely of those brand to look out for in 2024. It was born out of a rebrand of Caltex. The company has a long history in South Africa and now their network of service stations is becoming Astron Energy. In 2018, Chevron sold its majority share, leading to the birth of Astron Energy. They have been operating under the Caltex brand, but now they are consolidating under the Astron Energy brand. In 2021, they announced that Astron Energy will be the main brand across all their channels, including their forecourts.
9. Foondamate
Foondamate, a South African startup that burst onto the scene in 2020, has set up its headquarters in Cape Town. With a clear vision, the company has created an AI chatbot platform specifically designed for students’ academic needs. This groundbreaking platform acts as a virtual companion, empowering students to find answers to a wide range of school-related questions. By utilizing artificial intelligence, Foondamate ensures that students receive quick and accurate responses, enhancing their learning experience.
10. Planet42
Eerik Oja and Marten Orgna are the brilliant minds behind Planet42, a startup with a vision to transform vehicle leasing in Africa. Their solution? An intuitive platform that simplifies the leasing process and offers customers the option to buy the vehicle outright at any stage of the lease. The best part? The price of the vehicle decreases every month, making it an even more attractive proposition for those looking for a flexible and affordable transportation solution.
These brands hold the power to maintain consistency in their delivery, but It’s quite intriguing to see what innovative ventures and captivating campaigns these brands have in their pipeline for us in 2024.
Building a strong brand goes beyond simply keeping the business afloat, it involves understanding and embracing several crucial factors that contribute to its success and long-term sustainability. While many businesses focus solely on their day-to-day operations, thriving brands recognize the importance of certain elements that can propel them forward.
In order to ensure the long-term success of your business, it is crucial to delve into the key components of creativity, collaboration, and consistency. These elements play a vital role in maintaining longevity and sustainability in the ever-evolving business landscape.
CREATIVITY
You cannot bore your way to crafting a brand that stands out. Building a brand requires the incorporation of creativity as a fundamental element. The process of building a brand demands the infusion of creativity as an essential ingredient. Brands that embrace their creative side break away from the ordinary and consistently generate fresh, unique ideas and concepts.
Nando’s is a prime example of a brand that embodies creativity in its visual identity. Through their innovative approach, they have skillfully incorporated eye-catching typography, memorable mnemonics, and captivating phrases into their branding. These elements not only add an artistic flair but also establish a strong brand presence. Nando’s has successfully created a visually appealing and instantly recognizable visual identity.
COLLABORATION
The power of collaboration with other brands lies in the potential to expand your business horizons and connect with a larger customer base. By joining forces, you can tap into new markets and demographics that may have been untapped before. This symbiotic relationship allows you to cross-promote each other’s offerings, exposing your brand to a wider audience and generating increased interest and demand. Through this collaborative effort, you can unlock new opportunities for growth and establish a stronger foothold in the market.
The Maxhosa and Tanqueray collaboration is an extraordinary example of two distinct brands coming together to create something remarkable. Laduma Ngxokolo, the creative mind behind MaXhosa, is famous for his unconventional fashion designs that challenge norms. By collaborating with Tanqueray, he brings his avant-garde approach to South African gin enthusiasts. The partnership breathes new life into the cherished COPA glass, a symbol deeply rooted in tradition, by infusing it with Laduma’s contemporary flair.
CONSISTENCY
“Its very easy to make a viral video, but longevity and consistency, that’s hard”
Michelle Phan
While it may seem like a cliché, consistency is undeniably the key to achieving a successful brand. Staying relevant in the business world requires brands to be consistent in every aspect. Again, Nando’s serves as a notable example, as they have managed to maintain consistency over the years with their iconic font and brand patterns. This consistency has made it effortless for people to identify Nando’s, even without any explicit branding.
Consistency plays a significant role in cultivating trust and credibility. When businesses consistently meet or exceed customer expectations, they create a reliable experience that customers can count on. This consistency sets clear expectations for customers, instilling confidence in the brand and its ability to consistently deliver value.
When executed well, these practices can work miracles for your brand. The key lies in the meticulous implementation and careful execution of each step. The results can be truly remarkable and can leave a lasting impact on your brand’s reputation.
Legends Barber, the leading barbershop in Africa, has joined forces with Markham to introduce an exciting new venture called Legends Barber Express. This groundbreaking partnership marks another significant milestone in the remarkable journey of Legends Barber. The grand launch event took place in the vibrant heart of Joburg CBD, at the newly opened Markham Joubert and Prichard street.
Source: Legends Barbershop Facebook
The success of Legends Barber
Founded in 2011 by visionary Sheldon Tatchell, Legends Barber has been driven by a passion for providing unparalleled grooming services. Since then, the barbershop has flourished and now proudly boasts an impressive network of 61 stores across the country and the entire African continent. The recent opening of their Zambia store in 2023 has been a standout achievement for Legends Barber, showcasing their continuous growth and success.
The aim of the collaboration
In their unwavering commitment to delivering exceptional grooming experiences, Legends Barber has taken it a step further with this collaboration. Now, customers can seamlessly combine their shopping experience with a legendary haircut, thanks to the convenience offered by Legends Barber Express. This innovative concept ensures that patrons can enjoy top-notch grooming services without any hassle. Whether you’re in need of a stylish haircut or a refreshing shave, Legends Barber Express is the ultimate destination for an unforgettable grooming experience.
Lunga Mooi, a renowned professional in the fields of digital marketing, media, and D’Commerce hub, has been selected as a distinguished keynote speaker for the inaugural Africa Forum, orchestrated by the World Out of Home Organization. Anticipation is high for this significant event, slated to occur in Cape Town, South Africa, from March 11th to 13th, 2024.Mooi holds a B.Com. degree in Information Systems and Marketing and has extensive knowledge and experience in the digital marketing landscape, as well as an instrumental role in driving Unilever’s digital strategies throughout Africa.
Image: supplied
He is well-positioned to deliver an enlightening and thought-provoking address to the attendees. Utilizing his profound expertise, Mooi will conduct a thorough analysis of the expansive media market in Africa. Leveraging his years of experience, he will delve into various facets of the industry, exploring the latest trends, addressing challenges, and uncovering potential growth opportunities.
One area that particularly piques Mooi’s interest is the out-of-home (OOH) sector, which encompasses advertising and communication channels targeting consumers outside of their homes.
The President of the World Out of Home Organization, Tom Goddard, is elated to have Lunga Mooi as a keynote speaker at the Africa Forum. “This selection is viewed as a crucial step in engaging the senior client community within the OOH industry, underscoring the esteemed reputation and contributions that Mooi brings to the table,” said Goddard.
Boasting an impressive background in digital, media, and marketing with over 17 years of experience, Mooi has garnered extensive expertise working across 24 African markets, including countries in Southern Africa, Kenya, Ethiopia, Ghana, Nigeria, and Côte d’Ivoire. He has held pivotal positions such as the executive head of digital channels, e-commerce, and digital marketing at Telkom, as well as the Africa digital CoE director at Tiger Brands.
Overall, his vast knowledge, experience, and passion for the industry make him the perfect choice to deliver a thought-provoking speech and serve as a testament to his exceptional reputation and contributions to the marketing industry.
As 2023 draws to a close, I find myself reflecting on the year it was. Like any other year, it had its share of highs and lows. I choose to focus on the positive moments and learn from the negative ones.
Before I share my business lessons for 2023, I want to take a moment to highlight some of the memorable experiences I had this year. Since I started my entrepreneurial journey, it has always been a dream of mine to be recognized as one of the Mail & Guardian 200 Young South Africans. This year, that dream came true. It was made possible by the incredible work we did with the 2nd Annual Top 16 Youth-Owned Brands Awards.
This event was preceded by the inaugural Festival of Youth-Owned Brands, which took place at the prestigious Sandton Convention centre in June. The event was a spectacular display of Youth Excellence held at the richest square mile in Africa. It was a spectacular showcase of youth excellence. More than 70 brands presented their products and services, and the platform itself created over 100 direct and indirect job opportunities. This project stands as the highlight of my career by far.
These are my top 5 business lessons for 2023:
1. Don’t take their word for it.
The truth behind the adage “actions speak louder than words” becomes evident in this case. Whether its new recruits or sponsors. People make promises that often they don’t keep. When it comes to recruiting, it’s crucial to go the extra mile by contacting references and conducting thorough background checks. Many individuals tend to over sell their capabilities and never deliver. Imagine having a PR account manager that cannot write a press release?
When it comes to sponsorship, if they haven’t signed a contract or sent an email confirming their participation, you don’t have the sponsorship. It doesn’t matter what they say in meetings or calls.
2. Not all clients are good for your business
I know it sounds counterintuitive to say not all clients are good clients. I’ve been in this business long enough to recognise that some clients can derail your business from growing. These are clients who ALWAYS scope creep, ask for discount, question your pricing and never seem to be satisfied with the results. Sadly, dealing with such clients rarely yields positive results.
3. Don’t bank on future earnings
If the money hasn’t been deposited into your bank account, don’t rely on it. I’ve learned from my own errors of making critical financial choices based on money that was owed to me. This approach proved to be detrimental when clients failed to pay on time or as promised. To avoid unnecessary stress, it’s best to make decisions based on the cash you currently have available.
4. Business is not fair
As a business owner you need to be comfortable with the fact that you will not always be treated fairly. We invested many hours and resources to develop a proposal that a potential client requested and never received feedback even after multiple attempts of solicitation. Some clients took our ideas from the proposals we shared with them and implemented the ideas with other agencies. We’ve had big corporates asking for discounts when our prices are already way lower than the major agencies. Our emerging business is placed on 60 days payment terms when they know that cash flow is the number one reason why many businesses fail. It’s unfair but that’s business.
5. Rejection is your friend
When you run a business, you need to be comfortable with rejection. This year, we sent out more than 500 proposals and less than 10% of them were successful. Despite our efforts to retain employees, we’ve witnessed some leaving for different reasons. The ability to stomach rejection is key to continue to pursue the grand vision.
In conclusion, business setbacks are valuable lessons, not failures. Successful business owners can attest to this. It’s not about how you start, but how you navigate challenges and reach the finish line. I can confidently say that I have emerged triumphant in 2023 and am eagerly looking forward to starting the new year on a positive note. What was your biggest lesson in business this year?
Breaking all barriers, Netflix has pulled back the curtain to unveil an extraordinary report that has left the world in awe. With bated breath, viewers have eagerly awaited the revelation of the most-watched shows, and the wait is finally over. The Night Agent, a gripping action series, has emerged victorious, securing the top position in this ground-breaking report. This revelation has not only captivated the hearts of millions of viewers but has also sparked a global conversation about the power and influence of streaming platforms in shaping our entertainment landscape.
In 2023, the platform premiered its first season of a highly anticipated show, accumulating an astounding 812.1 million hours of viewership, solidifying its status as a cultural phenomenon. Following the success of the first season, the platform released season two of Ginny & Georgia, further cementing its popularity. It also introduced “The Glory,” a captivating South Korean series that showcased unique storytelling and cultural nuances. These two series kept viewers engrossed in the platform’s diverse content.
Netflix’s “What We Watched: A Netflix Engagement Report” will be released twice a year, providing viewers with a comprehensive list of the most popular content on the platform. The report will reveal total hours watched for each title, highlighting those with over 50,000 hours of viewership. It will also give exclusive insights into release dates of upcoming shows and movies, and indicate if a title is available globally. Stay tuned for the ultimate binge-watching update.
Netflix acknowledges that success on their platform cannot be solely measured by the number of hours watched. They comprehend that success can manifest in various forms, as long as a movie or TV show is able to engage and excite its audience. Netflix has demonstrated that both shorter and longer content can achieve significant success, indicating that the duration of a title does not exclusively determine its popularity or impact.
To gauge success, Netflix considers the audience size in relation to the economics of the title. It’s not just about the number of viewers, but also how the audience engages with the content and the financial viability of the title. To compare different titles accurately, Netflix recommends referring to their weekly Top 10 and Most Popular lists, which take into account not only the run times but also the premiere dates of shows or movies. By considering these factors, Netflix provides a comprehensive and fair assessment of the popularity and success of their content.
CEO Ted Sarandos stressed the importance of transparency for Netflix as the streaming industry becomes more crowded. In the past, Netflix did not publicly disclose their numbers due to competition from traditional TV networks. However, with new players in the market, Sarandos acknowledged the need for more information. By sharing data on viewership and subscribers, Netflix aims to maintain trust and credibility. This transparency helps them stay ahead and make informed decisions about content. Sarandos also emphasized the need to adapt and stay ahead in the evolving industry. By being transparent, Netflix can better understand consumer preferences and provide a personalized streaming experience.
As the year draws to a close, it’s a perfect opportunity to look back at the extraordinary marketing campaigns that have mesmerized audiences in 2023. We take a moment to give a pat to the exceptional campaigns that have made a lasting impact on consumers in South Africa and across the globe.
Barbie
Barbie’s marketing strategy, which prominently emphasized the color pink, helped it become one of the most anticipated films of all time in 2023. With only Barbie’s distinctive pink color and the release date visible on one poster, the campaign was hailed as “marketing genius” by many. Additionally, hundreds of brands took part, introducing Barbie fever to untapped markets.
With global sales surpassing $1.4 billion, the film is the best grossing film of the year thus far and smashed box office records for the biggest opening weekend of 2023. It is believed to have brought in £293 million worldwide. The Barbie movie marketing campaign definitely gets a pat.
Pedros
Another marketing campaign getting a pat from us is Pedro’s “Chicken Wars” commercial. Pedro’s, a recently founded chicken fast-food restaurant, has created an advertisement that has caught the eye of some consumers, depicting the new establishment as a preferred dining alternative when compared to existing market options. This advertising content, which was released a few weeks ago, used a comical approach to challenge competitors such as Nando’s and KFC, two of the country’s most notable participants in the chicken-centric fast-food industry.
The amusing commercial depicts a conference between two large chicken-focused eateries in the country as they band together to strategize against the newcomer, Pedro’s. The advertisement begins with a scene of a reception area at the headquarters of a chicken fast-food restaurant, where the reception desk prominently displays the logo associated with Nando’s, jokingly labeled “Nando’s.” referred to as “Over Priced Chicken Head Office.” While the ad does not overtly mention KFC, it skillfully integrates a font-based allusion to “Greasy Fried Chicken (GFC),” which clearly references KFC.
Bonang Matheba x Steve Madden
In a groundbreaking move, Steve Madden recently launched a captivating marketing campaign in partnership with Bonang Matheba, a highly acclaimed South African reality TV star. As the first-ever African personality to collaborate with the renowned designer shoe brand, Bonang Matheba’s influence and fashion-forward persona were meant to elevate the brand’s new range, the Holiday Select Collection, to new heights.
This decision highlighted the brand’s commitment to diversity and inclusivity, as they recognize the immense talent and influence that individuals from different backgrounds can bring to the table.
The holiday range includes six footwear styles and two handbag styles. The collaboration between Steve Madden and Bonang Matheba was undoubtedly one of the most successful marketing campaigns we witnessed in 2023.
Fatti’s and Moni’s
Fatti’s & Moni’s introduced an exciting campaign aimed at honouring pasta enthusiasts in South Africa. This celebratory initiative involved a range of carefully planned activities and interactions with AmaTaliano’s, who have always embraced Italian cuisine. By organizing these curated engagements, Fatti’s & Moni’s aimed to celebrate the deep-rooted love for pasta among South Africans and highlight the connection between the local community and authentic Italian flavours.
Fatti’s & Moni’s revolutionized the South African culinary scene by introducing pasta to the country, becoming the pioneer brand in this regard. For years, they have been instrumental in empowering Mzansi to explore their creativity in the kitchen and create remarkable pasta dishes. The success of the campaign saw the Fatti’s & Moni’s marketing team being awarded a Silver Loerie at the 45th Loeries Awards Ceremony for its “Always Eatalian” campaign in the film category for TV and cinema ads under 90 seconds.
The success of these campaigns can be attributed to the meticulous planning, strategic targeting, and seamless execution, which have resulted in a lasting impact that will continue to resonate with consumers for years to come.
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