The organisers of the highly anticipated 4th Annual Top 16 Youth-Owned Brands Awards have announced an extension to the nomination deadline, now set for 18th April, 2025. This decision comes in response to an overwhelming surge of interest from the vibrant community of young entrepreneurs across Africa.
Initially slated for an earlier closure, the extension aims to provide ample opportunity for all deserving youth-owned brands to participate in this prestigious event. Organisers emphasised their commitment to recognising and celebrating the ingenuity and entrepreneurial spirit that drives Africa’s youth.
“We recognise the incredible talent and dedication within the youth business sector. By extending the deadline, we are ensuring that every brand with a compelling story and impactful contribution has the chance to be acknowledged.” said Pat Mahlangu.
The Top 16 Youth-Owned Brands Awards serve as a platform to spotlight and celebrate the achievements of young entrepreneurs that are fostering a culture of excellence and innovation. This extension presents a renewed opportunity for consumers and supporters to rally behind their favourite brands and move them into the circle of Youth Excellence.
Youth-owned brands across various sectors are encouraged to seize this extended window and submit their nominations. The awards are a testament to the power of young minds and their ability to shape the future of African business.
Don’t miss the chance to have your voice heard and your favourite youth-owned brand recognised. Submit your nominations before the new deadline.
For more information and to submit your nominations, please visit www.top16yoba.africa
The first-ever Africa Rising Leadership Summit & Awards took place on March 27-28, 2025, at the prestigious Inanda Club Sandton, bringing together some of Africa’s most forward-thinking leaders. Under the theme “The Path Forward – Empowering Africa’s Future through Leadership in the Age of Digital Transformation,” the event sparked insightful conversations and collaborations to redefine leadership in a rapidly changing world.
The two-day summit was hosted by Dr. Nompumelelo Nkosi-Ntombela and featured an outstanding lineup of speakers who shared powerful insights on innovation, adaptability and purpose-driven leadership. Among them were Nonkululeko Gobodo, Dr. Charles Cotter, Kutlwano Ngwarati, Max Moyo, Akhona Qenqge and Gugu Mkhize, whose keynote addresses inspired attendees to embrace leadership transformation.
Panel discussions was led by Africa Rising Leadership Founder & CEO, Nomazibulo Tshanga who explored critical topics shaping Africa’s future. Experts such as Dr. Tshidi Gule, Dr. Jerry Gule, Antoinette Roberts and Boniwe Dunster discussed the importance of reskilling leaders for the digital age, while Simo-Sihle Mvinjelwa, Palesa Moeketsane and Devandre Lawrence highlighted the power of transformative leadership. Onke Dumeko moderated a thought-provoking session on AI-driven leadership with insights from Esther Munyi and Fikile Mdiniso emphasizing the need to balance technology with ethical leadership.
The final day was moderated by Kaya FM’s Gugulethu Mfuphi who featured engaging discussions on “The Future of Leadership in an AI-Driven World” with Belinda Knight, Themba Chakela, Nomvula Nxumalo and Francois de Wet. Other speakers were including Ipeleng Mkhari, Zizipho Nyanga and Lucky Litelu who explored the role of entrepreneurship in the digital era. The summit concluded with inspiring talks from Sylvester Chauke, Zwelethu Bashman and Batandwa Damoyi who were focusing on driving transformation and leadership excellence.
“Our vision for the Africa Rising Summit & Awards is to make leadership more accessible and impactful for young professionals, entrepreneurs and executives. The overwhelming response to this inaugural event, along with the powerful messages from our speakers and panelists has been truly inspiring. It was also a privilege to celebrate the incredible leaders shaping Africa’s future,” said Nomazibulo Tshanga, Founder & CEO of Africa Rising Leadership.
Celebrating Leadership Excellence: Africa Rising Leadership Awards 2025
The summit concluded with a spectacular awards ceremony hosted by Unathi Ncunyana who was honouring individuals making a significant impact in Africa’s leadership landscape.
Award Winners:
-Digital Entrepreneur of the Year: Mamela Luthuli (Founder & CEO – TakeNote IT) & Zibusiso Mkhwanazi (Executive Chairman – Avatar & M & N)
– Digital Transformation Leader of the Year: Lynette Magasa (CEO – Boniswa Group)
– Emerging Women Leaders: Gugu Mkhize (CEO – INSETA) & Buhle Hanise (Head of Business Restructuring – BDO South Africa)
– Top Entrepreneur of The Year: Thandeka Mngomezulu (Founder & CEO – TotalServe)
– Impactful Leader of The Year: Akhona Qengqe (CEO – KFC Africa)
The Africa Rising Leadership Summit & Awards marks the beginning of a transformative movement, dedicated to empowering and cultivating the next generation of African leaders.
South African Tourism is excited to launch its new global brand campaign, “South Africa Awaits – Come Find Your Joy!” This campaign celebrates South Africa’s lively culture and amazing experiences, inviting travellers to discover the joy of visiting the country.
“Our new campaign invites people to find their inner child and experience the excitement of exploring. The campaign’s main video shows the true feeling of South Africa, where every moment can bring joy.” says Thembisle Sehloho, Chief Marketing Officer of South African Tourism.
A Story About South Africa
The campaign’s video is more than just pretty pictures. It’s a story about what makes South Africa unique.
Created with Avatar by a top South African creative agency, the campaign was led by Phil Ireland the Chief Creative Officer. “We wanted to make something that people would feel and not just see. We showed South Africa through a child’s eyes, capturing the pure joy and wonder of our country.” says Ireland.
The video takes viewers from the busy streets of Johannesburg to the beautiful Cape winelands. It features famous South African artists like musician Zakes Bantwini and chef Wandile Mabaso, showing the country’s creative spirit.The music in the video is by Vusi Mahlasela. “I love my country, and this ad shows how amazing South Africa is and it shows the beauty of our country with the warm welcome visitors receive.” says Mahlasela.
More Than Just Tourism
This campaign is not just about bringing tourists, it’s about showing South Africa as a top destination for fun, culture, and adventure. It also supports South African Tourism’s goal of boosting the economy through tourism.
“We want to tell the real story of South Africa by showing our people, traditions, and art, we’re offering a special travel experience.” says Sehloho.
The campaign also helps South Africa reach its goal of attracting 15 million visitors by 2030, as part of the government’s plan for growth.
Find Your Joy in South Africa
“South Africa Awaits – Come Find Your Joy!” will be shown around the world in the coming weeks. It encourages people to experience South Africa’s music, culture, nature and food.
“This campaign lets us share South Africa’s vibrant story and we want people to experience the heart of our country.” says Ireland.
“The world is ready to find joy again and South Africa is ready to offer it. Now is the perfect time to visit.” says Sehloho.
Pick n Pay, a well-known South African supermarket, has signed a four-year sponsorship deal with SA Rugby. Their logo will now appear in gold on the back of the Springbok rugby jerseys, as well as on the jerseys of all South African national rugby teams.
The first time fans saw the Pick n Pay logo on a Springbok jersey was at the Hong Kong Sevens tournament on Friday, March 28, 2025, when the Blitzboks played against Uruguay. In a new step for SA Rugby, the Pick n Pay logo will also be on the front of all national team training gear. Usually, one company sponsors both the match and training jerseys, but this time Pick n Pay will focus on training kits.
This sponsorship also supports rugby at the community level. Pick n Pay will be the main sponsor of the national club championship, the Gold Cup. They will also sponsor a new women’s rugby tournament, with more details to be announced later this year. This partnership brings together two strong South African brands, and both Pick n Pay and the Springboks are known for their strength, passion, and commitment to the country.
“This sponsorship is about more than just putting our logo on a jersey. It’s about celebrating the values that bring South Africans together. The Springboks represent unity, and Pick n Pay has been a trusted part of South African homes for many years. We are proud to support the Springboks as they aim for greatness. We’re also excited to help grow rugby at all levels, from local clubs to professional teams so our customers and fans can be part of this journey,” said Sean Summers, CEO of Pick n Pay.
“With this Pick n Pay and SA Rugby partnership, we will work together to uplift, inspire, and empower. Just as the Springboks play for national pride, Pick n Pay has been serving South Africans for over 50 years. Both Pick n Pay and the Springboks show how teamwork and dedication can inspire a nation, on and off the field. We’re especially excited that Pick n Pay will help us grow community rugby through their support of the Gold Cup and the new women’s rugby competition”, said CEO of SA Rugby, Rian Oberholzer.
South African star Nomuzi Mabena(Moozlie) who is an award-winning artist and creative director, is now officially working with Mahindra South Africa. This partnership follows her successful job as the host of the Mahindra Fusion Fest on 22nd February 2025.
On March 27th, Moozlie announced her new car on Instagram, confirming the partnership. She will be driving a new Mahindra XUV 700 Black Edition which is a powerful SUV with great safety features, a strong look and It’s designed for exciting adventures. The Black Edition has a black leather interior, special wheels and a strong engine.
Moozlie is excited to start new adventures and share them with her fans. She will represent Mahindra at special events and share her experiences on social media. “I’m really excited about this partnership with Mahindra. It’s great to work with a brand that shares my love for new ideas and creativity and I can’t wait to see what we do together,” said Moozlie.
“Moozlie showed the young and real energy of Mahindra at the Fusion Fest. We’re happy to have her join the Mahindra family and we’re looking forward to many great trips together.” said Rajesh Gupta, The CEO of Mahindra.
Follow Moozlie’s journey with Mahindra for updates.
About Moozlie:
Moozlie (Nomuzi Mabena) is a South African artist, TV personality, and creative director. She’s known for her music, fashion, and creative work. She loves adventure and stylish travel, making her a great fit for Mahindra.
Castle Lite is once again raising the bar in live entertainment by bringing global hip-hop sensation Travis Scott to South Africa on the 11th October 2025 as part of his highly anticipated Circus Maximus Tour. Over the years, Castle Lite has unlocked unforgettable experiences with international superstars such as Drake, Wiz Khalifa, Post Malone and now the legacy continues with one of the biggest names in music today.
For Castle Lite Unlocks 2025, fans can expect an unparalleled concert experience at South Africa’s premier outdoor music venue FNB Stadium. The event promises breath taking performances, cutting-edge production, and an electrifying atmosphere that will redefine live entertainment.
“We are thrilled to be back, re-energised, intentional, and ready to deliver something truly special. UNLOCKS 2025 will feature exclusive VIP experiences, exciting prizes and most importantly the unforgettable moments our fans deserve”, says Colleen Duvenage, Brand Director of Castle Lite.
Tickets for Travis Scott’s Circus Maximus Tour—presented by Castle Lite Unlocks—go on sale this Friday, March 28, at 9 AM via Ticketmaster and Big Concerts.
Stay tuned to Castle Lite’s social media pages for exclusive access to limited Castle Lite Experience tickets and other exciting surprises.
After eight years of collaboration, MTN and the Springboks are ending their sponsorship agreement. During this time, the Springboks won back-to-back Rugby World Cups in 2019 and 2023 bringing joy to fans across South Africa.
MTN SA CEO Charles Molapisi described the partnership as an incredible and rewarding experience. When MTN became the lead sponsor in 2017, South African rugby faced challenges, but the team has since grown stronger.
“For us, this was about more than just branding. We wanted to bring rugby back to the people and support the spirit of Ubuntu. We are proud to have played a role in the success of SA Rugby,” said Molapisi. He thanked SA Rugby for trusting MTN as a sponsor and expressed pride in being part of the team’s journey. The partnership helped grow the sport by taking it beyond major stadiums to smaller towns and rural areas.
SA Rugby President Mark Alexander also expressed his gratitude to MTN, especially for their support during difficult times for the sport. “MTN believed in us when we needed support the most. Together, we have enjoyed what will be remembered as a golden era of rugby in South Africa,” he said.
During the partnership, MTN invested R30 million in grassroots rugby development. The company also helped expand the fan base through initiatives such as the BokSquad and Bozza, bringing supporters closer to the team. Molapisi thanked the fans for their passion and support, emphasising that rugby in South Africa will continue to grow.
MTN is now shifting its sponsorship strategy to support a broader range of sports in South Africa. The company will continue its investment in football through the MTN8 sponsorship. “Rugby has demonstrated how sport can unite and inspire our nation. With the continued support of companies like MTN and organisations such as SA Rugby, we believe South Africa will keep producing champions,” Molapisi concluded.
Twofold began as a natural evolution of two creative minds coming together. Simba started with still photography, using a hand-me-down camera from their older brother, while Wesley always had a passion for film and motion. Although they worked as individuals, they soon realised they needed a platform to showcase their visual storytelling. This led to the birth of Twofold as a duo and production company.
From the start, their synergy in art was undeniable. Simba brings a strong narrative approach, while Wesley focuses on the technical aspects, making them the perfect director-cinematographer team. Their work is deeply influenced by textures, the mechanics of how things function, nostalgic moments from their nomadic upbringing and moving between countries.
The Creative Process.
Like most creatives, their process begins with inspiration and research. Some ideas form naturally, guided by intuition, while others require deep exploration. Once they define the narrative and message they want to convey, they shift into technical preparation, bringing in fellow creatives for specialised roles like styling and lighting. The final steps include execution, post-production, packaging and distribution of the project.
Staying Innovative in a Rapidly Evolving Landscape.
Innovation comes from balancing current trends with authenticity. Twofold believes in constantly developing their unique voice while keeping their creative process flexible. They embrace spontaneous ideas, take risks, remain open to learning, and ensuring their work remains fresh and impactful.
Working with South African Brands.
Collaborating with South African brands is an exciting challenge for Twofold. They appreciate the opportunity but hope for more creative freedom from brands to explore and tell stories in unique ways. The key to a successful collaboration is alignment with their creative vision and goals. They seek brands that value the creative community over chasing trends and numbers but rather prefer partnerships that foster long-term relationships rather than one-off transactions.
One project that deeply resonated with Twofold was the Acqua for Life campaign by Armani. They documented the impact of clean water access in a village, capturing not just the infrastructure but the real human stories behind it. This project reinforced their belief in the power of visual storytelling and left them with a profound appreciation for community resilience and sustainable solutions.
Capturing the Essence of a South African Brand.
Understanding a brand’s vision, messaging, and past successes is key to creating compelling visuals. Twofold ensures they decipher briefs thoroughly to align their creative approach with what the brand aims to achieve.
Trends in South African Brand Campaigns.
Short-form video content is dominating, with platforms like TikTok and Instagram in the form of reels driving storytelling and product promotion. Inclusivity is also a major trend, with brands embracing diverse representation and cultural heritage to connect with audiences on a deeper level.
Twofold’s Contribution to the Creative Landscape.
As young and emerging creatives, Twofold brings a fresh, dynamic, and unconventional approach to storytelling. Their work challenges traditional cinema structures by blending genres and pushing creative boundaries.
Challenges of Being a Brand on the Rise.
Breaking into the industry comes with hurdles. One major challenge is that brands only offer work based on past projects, making it difficult for newcomers to gain trust without a portfolio. Additionally, many opportunities come with creative and budgetary constraints.
Building a Client Base.
Patience is key. Twofold understands that success takes time, and in the meantime, they focus on mastering their craft. Opportunities arise when passion and dedication are evident in the work.
Key Turning Points for Twofold.
Quality work attracts like-minded individuals and clients. By prioritising excellence and maintaining a human-first approach in communication and relationships, Twofold has steadily gained recognition.
Balancing Artistic Vision and Market Demands.
Twofold stays true to their artistic vision while adapting to industry trends. They integrate new developments strategically, ensuring their originality remains intact.
Projects like Adidas’ Home of Classics, Nomzamo Mbatha with Levi’s, Little Simz for Highsnobiety, and Vans Europe have put Twofold on the map, solidifying their reputation in the industry.
The Future of Creativity in the Digital Age
Digital platforms are democratising creativity, allowing anyone to showcase their work without traditional industry barriers. These platforms foster connections and provide resources, ultimately challenging and reshaping how cinema is received.
Maintaining an Impactful Online Presence.
An online presence is often the first impression of a filmmaker’s work. Twofold ensures their digital footprint reflects their quality and innovation by only showcasing their best work. They also enjoy sharing behind-the-scenes content, making their audience feel involved and reinforcing trust in their ability to deliver high-value projects.
As a brand on the rise, Twofold continues to push boundaries, tell authentic stories, and carve out a unique space in the creative industry. Their journey is a testament to patience, passion, and a relentless pursuit of artistic excellence.
Skincare can sometimes seem like a luxury, too complicated, too expensive, or even unnecessary. But for Thabiso Molokomme, the founder of BA KENE, skincare is more than just looking good. It is about feeling confident, taking care of yourself, and showing up for yourself every day.
A Personal Inspiration
Growing up, I never really had skin problems, maybe just a pimple or two in varsity. But my sister had a different experience. As a teenager, she struggled with skin impurities that can affect one’s confidence. She encouraged me to take care of my skin early on, and that advice stuck with me. It inspired me to become a big brother to millions of young people by creating a skincare brand that not only makes skincare simple but also educates, inspires, and empowers.
Breaking Barriers in the Skincare Industry
BA KENE is not just another skincare brand. We focus on making skincare easy and affordable without the clutter of unnecessary products. What sets us apart is our dedication to a group that is often overlooked—boys and young men. Skincare has always been marketed towards women, but young men also deserve high-quality, effective products. For teens finding their routine, and young adults chasing their dreams, we make skincare simple and effective, so everyone can feel confident in their skin.
Changing the Mindset Around Skincare
Many men see skincare as something “girly” or unnecessary. One man even told our team, “I use one soap for my whole body, and that is what I teach my boys.” But skin has no gender. It needs care, no matter who you are. At BA KENE, we want to change that mindset. Skincare is not just about looking good; it is about feeling good and taking care of yourself. It does not have to be complicated or boring. It can be fun too. That is what BA KENE is all about.
Simple, Science-Backed Skincare
We understand that life can be hectic, so our products are designed to be simple and effective. Backed by science, they eliminate the need for long, multi-step routines. With BA KENE, you get the care your skin needs without the hassle.
More Than Just Skincare: A Movement
BA KENE is more than just skincare. It is about showing up for yourself. We take pride in sharing the stories of people who work towards becoming the best version of themselves. Over the past eight months, we have taken this mission to schools through our Show Up Tours in Gauteng and Limpopo. These tours help educate young people on the importance of skincare and how to take care of their skin properly.
A Brand on the Rise
As a brand on the rise, BA KENE is making a mark in the skincare industry by filling a much-needed gap. We are proving that skincare is not just for women and that young men deserve products designed specifically for them. Our growing community, school tours, and dedication to education are setting us apart, and we are only just getting started.
The Future of BA KENE
Our dream is for every child in every household across Africa to include BA KENE in their daily self-care routine.We are turning one on April 29, 2025, and to celebrate, we will be launching a ground breaking new product during our birthday week. But that is not all. Later in the year, we will be introducing two more products specifically designed for acne-prone skin.
BA KENE is not just about skincare. It is a movement. We are here to make skincare simple, fun, and accessible for young men everywhere. It is time to show up for yourself, and BA KENE is here to help.
The IMM Institute Gala Dinner celebrated South Africa’s top marketing and supply chain professionals, recognising their achievements with prestigious.
Industry experts selected the winners from 57 entries, which included students, entrepreneurs, teams, and emerging talent in the marketing and supply chain sectors.
“The most prestigious awards were the Lifetime Achievement Awards. We are proud to honour Robin Brozin with the Marketing Lifetime Achievement Award and Lebogang Letsoalo with the Supply Chain Lifetime Achievement Award. Both have shown exceptional dedication to their respective industries, going above and beyond to drive progress and nurture future leaders,” said Irene Gregory, CEO of the IMM Institute.
Award Recipients:
Marketing Student of the Year: Sria Roopchand – Sria progressed from a sales role to a marketing assistant position at Securadoor while also working as a professional actor. She completed her Bachelor of Business Science degree at the IMM Graduate School last year.
Supply Chain Student of the Year: Gugu Nkala – A Customs Compliance Consultant since 2016, Gugu is currently pursuing a Diploma in Export Management, Logistics, Materials, and Supply Chain Management at the IMM Graduate School.
Emerging Marketer of the Year: Liat Madinane – Liat successfully ran her own company before joining Sauce Advertising as Chief Integration Officer.
Marketer of the Year: Happy Ngidi – Serving as the Chief Marketing Officer at Proudly SA for nearly a decade, Happy is a graduate in PR & Communications, a budding author, and a motivational speaker.
Supply Chain Professional of the Year: Lethlohonolo Mpshe – Managing Director of Atarah Solutions, a company specializing in automation systems for the transport sector.
Corporate Marketing Team of the Year: Proudly SA – A campaign dedicated to encouraging South Africans to support locally made products and services.
Entrepreneur of the Year: Mitheel Ramdaw – A data expert with a passion for artificial intelligence (AI), Mitheel recently led a project designing and implementing AI and machine learning models to predict student performance.
In the Supply Chain Corporate Team of the Year category, Chery SA, a subsidiary of a Chinese car manufacturer that has been exporting vehicles globally since 1997, received an honourable mention.
“The quality of this year’s submissions was outstanding, demonstrating the rapid advancements within South Africa’s supply chain sector,” said Judge Ronald Mlalazi, a procurement specialist and Supply UK Fellow.
Lethabo Sekhu, Co-founder and COO of Credipple and one of the judges, added, “South Africa’s marketing talent is truly world-class, and this was reflected in the strength of the nominations. Selecting the winners was no easy task.”
The awards were presented at the IMM Institute’s Annual Gala Dinner, held on 7 March at The Maslow. “The evening provided an excellent opportunity for professionals to network and gain insights into each other’s industries at a time when these sectors are increasingly interconnected,” noted Gregory.
She emphasised that success in today’s market depends not only on a strong marketing strategy and understanding of the target audience but also on a seamless and efficient supply chain.
“We are confident that this event fostered meaningful relationships and insightful discussions on industry best practices,” she concluded.
About the IMM Institute
The IMM Institute has been a leading marketing organisation in Southern Africa for decades, bringing together professionals to exchange ideas and insights in an ever-evolving business landscape.
The institute provides various value-added services for marketing professionals, catering to both individuals and corporate associates. In recent years, it has expanded its focus to include supply chain training, recognising its essential role in modern business operations and its strong connection to marketing functions.
South Africa’s commercial landscape is defined by brands that have not only established strong market positions but also made substantial contributions to the country’s economy. In 2025, these top 10 most valuable brands will stand out for their financial strength, customer loyalty, and ability to innovate. Here’s a closer look at the engines propelling South Africa’s economy forward.
MTN
MTN remains South Africa’s most valuable brand, with a strong presence throughout the continent. The company has maintained its dominance in the telecoms industry by extending network infrastructure and investing in digital financial services such as MTN Mobile Money. Its emphasis on closing the digital gap through inexpensive data and financial solutions.
2025 Brand Value: Approximately R50.7 billion.
Vodacom
Vodacom has established itself as a top telecom operator in South Africa, renowned for its dependable network and innovative services. The company has broadened its consumer base by including mobile banking, e-commerce, and cloud solutions. Vodacom’s investments in 5G technology and rural connections continue to fuel its expansion and brand value.
2025 Brand Value: Approximately R43.9 billion.
Standard Bank
With a 150-year history, Standard Bank is a pillar of South Africa’s financial system. The bank’s footprint throughout Africa, combined with its digital banking transformation, has propelled it to the forefront of the financial services industry. Standard Bank’s brand is growing stronger as it prioritises innovation and customer-centric banking.
2025 Brand Value: Approximately R37.8 billion.
First National Bank (FNB): Digital Banking Pioneer.
FNB has established a reputation as South Africa’s most progressive bank, with a significant emphasis on digital banking. Its mobile banking software, AI-powered financial tools, and consumer incentives programs have improved banking accessibility and efficiency. FNB’s ongoing investment in financial technology assures its success in a competitive marketplace.
2025 Brand Value: Approximately R29.2 billion.
Checkers
Checkers has evolved into a retail powerhouse, selling premium products at competitive pricing. The success of the Sixty60 delivery service has established Checkers as a market leader in online grocery shopping. Its focus on fresh products, convenience, and customer service has propelled its rapid expansion.
2025 Brand Value: Approximately R23.5 billion.
Woolworths
Woolworths remains synonymous with high quality and sustainability. Its commitment to organic produce, high-end apparel, and ethical sourcing has helped it preserve its reputation as a trustworthy company. Woolworths’ ability to combine cheap with luxury has made it a popular choice among South African customers.
2025 Brand Value: Approximately R22.2 billion.
Absa
Absa has grown into a robust and diverse financial firm that provides banking, investing, and insurance services. The brand’s redesign and digital reinvention have been essential in recruiting younger customers. Its dedication to financial inclusivity and corporate social responsibility strengthens its position.
2025 Brand Value: Approximately R27.3 billion.
Nedbank
Nedbank has established itself as a market leader in sustainable banking, focussing on green investments and commercial finance
solutions. The brand’s emphasis on long-term economic effect and responsible banking has helped it maintain a strong market position.
2025 Brand Value: Approximately R20.3 billion.
Investec
Investec is notable for its specialised financial services, wealth management, and global presence. The bank’s capacity to cater to high-net-worth individuals and corporations has made it a significant participant in the financial market. Its premium service offerings and global reach add to its great brand value.
2025 Brand Value: Approximately R20.1 billion.
Shoprite
Shoprite as Africa’s largest supermarket company continues to dominate the retail arena. Shoprite is well-known for its price, accessibility and serving millions of South Africans every day. Its expansion into financial services and e-commerce has transformed it into more than just a supermarket; it is now a household name.
2025 Brand Value: Approximately R20.1 billion.
These top 10 most valuable South African brands exemplify the power and durability of South Africa’s corporate sector. From banking and retail to telecoms, these organisations have established great client relationships, embraced digital transformation, and responded to economic problems. As South Africa grows, these companies will play an important part in determining the country’s economic destiny.
Luxury fashion house Louis Vuitton is stepping into the world of beauty with the launch of its high-end makeup collection, La Beauté Louis Vuitton. Known for its timeless elegance and craftsmanship, LV is now bringing the same level of luxury to cosmetics, offering a makeup line that blends innovation, sophistication, and artistic expression.
The highly anticipated collection features 55 lipsticks, 10 lip balms, and 8 eye palettes, all designed to deliver rich pigments, smooth textures, and a flawless finish. True to Louis Vuitton’s brand DNA, each product is crafted with attention to detail and high-quality formulas, ensuring an opulent experience for makeup lovers. Whether you prefer bold, statement looks or soft, natural glam, this range promises to elevate everyday beauty with a touch of Parisian luxury.
Pat McGrath, an iconic personality in the beauty world, will serve as Louis Vuitton’s first Creative Director for Beauty. McGrath, who has decades of experience and is known for crafting bold, artistic styles, is adding her skills to the collection to guarantee it is both modern and time-less. She has worked with Louis Vuitton on numerous fashion shows, creating one-of-a-kind and eye-catching runway makeup look. She is now preparing to redefine luxury beauty by blending LV’s rich tradition with her signature quality.
La Beauté Louis Vuitton has apparently been in development for four years, with the company promising a game-changing experience in the premium beauty industry. This launch is more than simply cosmetics; it’s a statement that combines beauty, fashion, and artistry. With LV’s reputation for luxury work and McGrath’s innovative approach, this cosmetics collection is intended to set new trends and redefine beauty standards.
In the ever-evolving world of sneakers, one brand that stands out not just for it’s stylish footwear. Bathu stands for deep cultural roots and commitment to empowerment. Founded in 2015 by South African entrepreneur Theo Baloyi, Bathu has quickly become a symbol of African pride, craftsmanship, and economic progress. The name “Bathu,” which means “shoes” in township slang, perfectly captures the brand’s connection to local communities and its mission to tell African stories through innovative designs.
Bathu is more than a footwear brand, It has now become a movement dedicated to celebrating African heritage while promoting economic growth and creating sustainable job opportunities. The brand’s commitment to giving back to the community has set it apart in the sneaker industry. Bathu’s impact goes beyond the products they created to building a platform for African talent and creativity to thrive.
At the Bathu Annual Conference, CEO Theo Baloyi shared his vision for the future of the brand, providing key insights on leadership, growth, and adaptability. His message was clear: lead with purpose, invest in yourself, and always think long-term. This powerful advice resonates through every decision Bathu makes, from product design to the partnerships they form.
The momentum continued at the Bathu Group Media Engagement, where the brand unveiled five exciting new partners. These partnerships are a reflection of Bathu’s ever-growing influence and dedication to collaboration and innovation. The following brands will join the Bathu Group:
Boys of Soweto
A luxury fashion brand known for its refined style and strong cultural influence.
Flowers for Society
A premium German sneaker brand that blends high-quality craftsmanship with modern design.
Avenue Exchange
A high-end perfume boutique offering exclusive and sophisticated fragrances.
Monosi Sneakers
A proudly Pretoria-born sneaker brand that celebrates local heritage through innovative footwear.
Baka
A premium bespoke furniture business specialising in high-quality, custom-designed pieces.
These new alliances are more than just business ventures, they represent a collective vision to create a meaningful, lasting impact. Bathu’s journey is a true testament to the power of vision, perseverance, and cultural pride.
As the brand continues to expand, Bathu remains committed to empowering local communities and telling authentic African stories through its work. With a strong foundation built on purpose-driven leadership, Bathu is not just shaping the future of footwear, it’s inspiring a generation to walk boldly toward success.
The BMW M Fest 2024 brought together automotive enthusiasts and music lovers to celebrate speed, style, and entertainment. Held over the weekend, the event showcased the latest in BMW’s M performance lineup, alongside thrilling performances and engaging activities for all ages.
Performing Artists
This year’s festival was electrified by an impressive lineup of artists who set the tone for an exhilarating weekend. Morda Bongs’ energetic beats set the crowd ablaze. Nkabi Nation followed suit, captivating the audience with their dynamic performance. Renowned DJ Kabza de Small delivered a set that kept the party alive, while Pabi Cooper rounded off the musical experience, leaving attendees wanting more.
New M Models Showrooms
Car enthusiasts had the chance to get up close and personal with some of BMW’s latest offerings. The spotlight shone brightly on the new M models, including the sleek BMW M2, the versatile BMW M3 Touring, the track-ready BMW M4 CS, and the luxurious BMW XM Label. For long-time fans, classic models appeared, stirring nostalgia and admiration among the crowd.
Track Experiences
For those seeking an adrenaline rush, the track experiences were a highlight. Attendees were treated to hot laps, where they could feel the thrill of speed with professional drivers at the wheel. Drift sessions showcased impressive maneuvering skills, while test drives allowed visitors to experience the power of BMW’s M performance firsthand. Each experience was a testament to BMW’s commitment to driving excitement.
Exhilarating Entertainment
Beyond the cars, the festival featured a series of entertainment options. The crowd cheered on Sam Sam & Katra, who wowed spectators with their breakdancing moves. The BMW Car Club races added competitive excitement, with car club members showcasing their skills on the track. Families enjoyed the day together, with various activities designed to engage attendees of all ages.
BMW M Fest 2024 was a remarkable fusion of automotive excellence and vibrant entertainment. It left attendees with lasting memories and a deepened passion for the BMW brand, setting the bar high for future events.
Siyamthanda ‘Siya’ Kolisi is probably one of the most admired sportsmen of our time. Siya had a tough upbringing in Zwide. His mother passed away when he was 15 years old and was raised by his grandmother. His story is not unique in South Africa however it serves as an inspiration to many young people who are growing up in similar conditions. He made history as the first black captain of the Springboks and his profile was elevated when he led the Springboks to victory in the 2019 Rugby World Cup and recently the 2023 Rugby World Cup.
His leadership and charisma have earned him great admiration from South Africans from all walks of life. He is the first Rugby player to sign to Roc Nation, which is owned by rapper and business mogul – Jay-Z. Roc Nation is in charge of brand endorsement deals and partnerships for Siya. Since the signing, Siya has partnered with numerous brands across various categories. He has been featured on Billboards, Television Commercials, and graced magazine covers.
Here’s a look into some of the brand deals that Siya has had since 2019.
1. Adidas x Siya
As part of his partnership with Adidas, Siya promoted the brand’s sports gear, including rugby boots and apparel. Adidas and Siya worked together to inspire the next generation of athletes.
“I have played in Adidas all of my life,” said Kolisi. “I now want to share this incredible moment with all of you. The Adidas x Siya Kolisi collaboration is the creation of a remarkable boot. The design is inspired by my journey. However, it goes beyond just representing me – it symbolizes hope for children from the same background as mine. It serves as a reminder that regardless of the challenges we face, ‘Impossible is Nothing’.”
2. Bos Iced Tea x Kolisi
BOS, the much-loved South African rooibos brand best known for its colorful cans of Iced Tea, partnered with Siya Kolisi, his wife Rachel Kolisi, and the Kolisi Foundation, launching Siya Kolisi’s Limited Edition BOS can celebrate all things wonderful about our country. For each Limited Edition sold, BOS is donating 5% of the turnover to the Kolisi Foundation. The can’s design reflected Siya’s vibrant personality and his love for South Africa, making it a hit among fans.
Will Battersby, CEO of BOS Iced Tea said, “To partner with the Kolisi family and its foundation is a privilege, as they are uniquely South African, just like our rooibos tea. Siya has impacted the nation as a sporting icon and inspirational person, and they are both making a significant difference in our vulnerable communities through their foundation. With France being our biggest international market and the Kolisi family moving there this year, we felt it fitting for BOS to shout to the rooftops about what we as a country have to offer, introducing Siya Kolisi’s Limited Edition design in Europe and in South Africa, sharing rooibos with the world while making a difference in the communities at home.”
3. Dove x Siya
In 2023, Siya worked with Dove, a brand famous for its skincare products. Dove and Siya shared a common goal of promoting self-confidence and positive self-image, especially among young people.
The message was intended to be, whether on the rugby field or playing with the kids at home, your skin takes a beating. The commercial was originally intended to air across several countries during the Six Nations tournament in 2023.
4. FNB x Siya
In 2020, Siya was named the brand ambassador for FNB. He was chosen because of his incredible journey, and he inspires many South Africans. FNB saw ain Siya as the perfect symbol of resilience and success, these are values of the bank and what they continue to promote.
According to FNB, Kolisi has made strides in supporting sports development and community upliftment throughout South Africa. His contribution to social cohesion and upliftment is synonymous with FNB’s brand promise of ‘#Realhelp’, illustrated through the bank’s innovative solutions and programs, says FNB. “Kolisi is a selfless global icon. He is a true embodiment of nation-building, and unity and demonstrates the true value of help, trust, leadership, and togetherness,” says Faye Mfikwe, FNB’s chief marketing officer.
5. Freedom of Movement x Siya
This partnership started with Siya’s love for the Freedom of Movement before he became this popular. He used to wear the shoes and not demand payment. Today, Siya has a collection with Freedom of Movement which the portion of the revenue from the sales was allocated to constructing a rugby field in Zwide, a disadvantaged community in the Eastern Cape where Kolisi was raised. FOM subsequently expanded the Kolisi line to include bags and apparel. By this point, the company had begun paying Kolisi a royalty for each sale in the Kolisi range. Boezaart notes that while the royalty percentage was small, it started to add up to quite a significant amount.
The partnership eventually culminated in Kolisi acquiring an equity stake of about 4% in the business.
6. KFC x Siya
KFC partnered with Siya through the Kolisi Foundation, a charity organization that Siya and his wife Rachel started. They worked together to fight hunger in South Africa, making a real impact on the communities in need.
“I find it deeply moving when Siya speaks about his early years in Zwide,” says Grant Macpherson, KFC Africa Chief Marketing Officer. “The work that he and Rachel do through their foundation is a perfect fit with Add Hope as we move through a cold and dark winter.”
7. MTN x Siya
In 2020, MTN, one of Africa’s largest telecommunications companies, also made Siya their brand ambassador. MTN believed that Siya’s leadership and determination were qualities that resonated with their customers across the continent.
“Siya is a wonderful role model for young South Africans, so we wanted to do something meaningful and impactful to announce this brand ambassadorship, which is why we partnered with ChildLine,” said Nomsa Mazibuko, General Manager for Brand and Communication at MTN South Africa. “Our Rugby World Cup captain embodies our MTN values of integrity, leadership, and innovation and we look forward to collaborating with Siya and his foundation, to enhance and grow the positive influence he has in our country.”
8. Mr Price x Siya
Siya teamed up with Mr Price, a popular South African retailer. This partnership was all about making fashion accessible and affordable, while also promoting Siya’s story of success.
9. Lenovo x Siya
In 2022, Siya partnered with Lenovo, a leading technology company. Together, they aimed to drive digital change in South Africa, helping more people gain access to technology and the internet, especially in underserved communities.
Lenovo General Manager, Yugen Naidoo describes the partnership as an “important milestone” for the brand. “It’s the first partnership of its kind in Africa, and we truly believe Siya is the perfect candidate to help us deliver hope and change amongst the Southern African community,” adds Naidoo.
10. Oakely x Siya
In 2020, Kolisi signed a global partnership with Oakley, a famous brand known for its sports eyewear, and Freedom of Movement, a South African brand that makes stylish leather goods and accessories. This partnership allowed Siya to connect with both sports enthusiasts and fashion-forward individuals.
11. Redbull x Siya
Early this year, Red Bull, launched a limited-edition can featuring Siya. This special can celebrate Siya’s achievements and give fans a unique way to connect with their rugby hero.
“I am truly humbled to be honored for the second time by my Red Bull family in this way. This can is a celebration of the contributions that South Africans have made in my life, helping me become the person I am today and contributing to many achievements.”
“In Mzansi we know that dance is the language of celebration and I’m excited to be able to share a dance experience with my supporters as part of this launch. Since we are renowned for setting dance trends, we can’t wait to see what new challenges will be introduced.”
12. South African Tourism
In 2023, Siya became a global brand advocate for South African Tourism (SAT). In this role, he helped promote South Africa as a top travel destination, showcasing the beauty and culture of the country to the world.
“Siya is the perfect person to partner with South African Tourism in our marketing and promotional efforts as we seek to attract more travelers to come to visit our country. He is an exceptional South African whose story and journey inspire people from various parts of the globe. He is a true South African icon,” says the acting chief executive officer at South African Tourism, Nomasonto Ndlovu.
Impact Beyond Branding
Kolisi was named in New African magazine’s list of 100 Most Influential Africans. With this title, it can be seen why All these brands chose to partner with Kolisi as he has a huge influence. Siya Kolisi has worked with these brands not just to promote products, but to make a positive impact in the lives of many people. Each partnership reflects a part of Siya’s journey, from his humble beginnings to becoming a global icon. His story shows that with hard work, determination, and a bit of help from the right partners, anyone can achieve greatness.
Drip Footwear, the South African sneaker brand founded by Lekau Sehoana, has been making headlines recently due to its sudden closure. Known for its unique designs and inspiring journey from humble beginnings, Drip captured the local market’s attention since its launch in 2019, starting with only R4600. However, the brand has now been forced to shut down after a court ordered its liquidation over unpaid debts. While Drip Footwear’s story has taken an unexpected turn, here are 5 things you didn’t know about Drip:
1. Inspired by Recycled Materials
Drip’s concept dates back to 2003 when Lekau first used recycled materials to redesign a torn sneaker. He combined denim and polyurethane to give the shoe a fresh look, which became a local hit. This experience inspired him to develop his sneaker line, which continued to grow as the brand became more popular.
2. The first 26 pairs of Drip sneakers he got for FREE
The first 26 pairs of Drip sneakers were given for free as prototypes by the sneaker factory. This gave him a chance to experiment with his designs and test the market without incurring initial manufacturing costs. These early prototypes marked the beginning of Drip’s journey into the fashion industry.
3. Drip’s big break came online
Social media played a huge role in Drip’s rise. The brand used platforms like Twitter and radio interviews to create buzz around the brand. Drip’s efforts paid off when the brand secured a minimum order of 600 pairs through these online and media channels, helping Drip gain its first big push in sales.
4. “The Township Dream” Slogan
The first slogan of Drip was ‘The Township Dream’ then later in 2021 the brand rebranded and changed the slogan to ‘ Live Your Great’. The brand’s slogan, “The township dream,” reflects its origins and mission. It represents the idea that success can come from anywhere, no matter the challenges faced. Drip Footwear stands as a symbol of hope and ambition, especially for those from humble backgrounds.
5. Collaborations with Big Brands and Celebrity
A big part of Drips growth can be attributed to the collaborations they had with established brands. In June 2021, Drip announced a partnership with Hip Hop artist Cassper Nyovest. Cassper Nyovest and Drip announced a partnership worth R100 Million. The collaboration was through a new sneaker called Roots of Fame. In September 2021, fashion met motoring with Drip’s latest announcement of a store in the BMW Midrand dealership. This move dropped many jaws as no one expected the luxury car brand to open its doors to a proudly South African sneaker brand. Talk about steps into the fast lane. Heineken was also one of the brands that collaborated with Drip. In 2022, Drip produced exclusive sneakers for the ‘Heineken All Invitation’ campaign.
Despite its recent liquidation, Drip Footwear’s journey made a significant impact on the local sneaker industry, with collaborations that helped strengthen its market presence and broaden its appeal. Although the brand has been forced to close its doors, Lekau’s creative vision and determination left a huge mark, sharing his township dream with the world and inspiring many along the way.
Savanna Neat is the latest exciting offering from the beloved South African cider brand, Savanna. Perfect for those who love bold flavors without the fuss, Savanna Neat is all about easy enjoyment and a lighthearted approach to drinking.
Savanna TVC
Let’s dive into the five things you need to know about this refreshing new cider:
Unique Flavor Blend Savanna Neat combines the iconic crisp and dry taste of Savanna cider with a rich whisky flavor and hints of toasted oak, offering a refreshing twist on traditional cider.
Designed for Easy Enjoyment The drink is crafted for a laid-back audience that appreciates bold flavors without the fuss. It’s ready to drink straight from the bottle, no fancy glasses needed.
Playful Marketing Approach Savanna Neat embraces humor by poking fun at traditional whisky rituals and pretentious drinking culture, inviting consumers to enjoy their drinks without taking themselves too seriously.
Official Launch Events The drink debuted at the DSTV Delicious Festival in Kyalami and will have its official launch at the Marble Circus on October 26 and 27, along with additional events across the country.
Availability Starting at the end of September 2024, Savanna Neat will be available in 330ml bottles at major retailers nationwide, making it easy to find and enjoy this unique cider.
To find out more about the Savanna Debut check out the Savanna website for more information.
Lay’s is thrilled to announce its role as an Official Sponsor for the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™. This exciting partnership builds on Lay’s previous successes as a Regional Supporter during the FIFA World Cup Qatar 2022™ and a Tournament Supporter for the FIFA Women’s World Cup 2023™.
What the Partnership Means
This collaboration brings Lay’s, a beloved snack brand, together with the FIFA World Cup, the premier global football event for men and women. The goal is to enhance the excitement of football and engage fans everywhere.
Steven Williams, CEO of Frito-Lay and Quaker North America, emphasized the brand’s commitment to uniting football fans through shared experiences.
“Joining Fifa as a regional sponsor in 2022 was a landmark moment for Frito-Lay, and we’re incredibly proud to have laid the groundwork for the next step of making our partnership global,” says Steven Williams
Lay’s Engagement Plans
As an Official Sponsor, Lay’s will partner with popular brands like Doritos, Cheetos, Tostitos, and more to offer fans unique experiences, merchandise, and activities that bring them closer to the action.
“The Lay’s brand has a long history of bringing fans together through a shared love for the game, and we look forward to creating even more iconic moments as we continue to use our brands to unite and inspire Fifa World Cup and Fifa Women’s World Cup fans all over the world,” says William
Tournament Highlights
FIFA World Cup 2026™: The first World Cup featuring 48 teams, hosted by Canada, Mexico, and the United States.
FIFA Women’s World Cup 2027™: Historic as the first tournament hosted in South America.
Special Fan Initiatives
Lay’s will introduce a “Fan of the Match” feature, recognizing passionate supporters at each game and providing them with unforgettable experiences.
Engaging Fans
Leading up to and during the tournaments, Lay’s will run special promotions in stores and online, display branding on LED boards at matches, and create memorable experiences at FIFA fan zones in host cities.
This partnership aims to deliver an exceptional football experience, enhancing fan engagement through exciting activities and rewards.
The Local Fashion Police is back for its 4th year! Proudly South African has joined forces with FNB to spotlight local fashion talent in a campaign celebrating homegrown style. This year’s theme is investigative storytelling, adding a fresh twist to South Africa’s fashion scene. Leading the charge are some of the country’s most iconic designers, who will be judging this year’s stylish competition and spotlighting homegrown style like never before.
Meet the Stylish Judges
Four influential fashion designers, Orapeleng Module, Jessica Jane Molebatsi, Ole Ledimo, and Mzukisi Mbane, are on a mission to find the most stylish supporters of local fashion. They are determined to spot those who proudly wear and support South African designs. Once they identify their targets, these trendsetters will be named the 2024 Local Fashion lovers and supporters.
These judges are known for their creativity and passion for promoting local talent. They will play a key role in selecting the most promising individuals who truly represent the Proudly South African spirit. With their different experiences, this year’s competition is set to not only showcase the best in local fashion but also encourage creativity and highlight the importance of supporting locally made clothing.
The Chief Marketing Officer of Proudly SA Happy MaKhumalo Ngidi, shared her enthusiasm, stating, “We’re thrilled to kick off the fourth instalment of this impactful initiative, the brainchild of our organisation in an effort to keep pushing boundaries and tackle our localisation agenda using different platforms. At Proudly SA, we take pride in creating platforms that empower each sector to flourish, offering a unique opportunity for direct engagement between brands and their consumers. The Local Fashion Police campaign doesn’t just spotlight fashion; it also holds consumers accountable on how they spend their rand, encouraging them to consciously choose locally made garments in their everyday lives”.
Why Supporting Local Fashion Matters
Supporting local fashion businesses is important. It helps create jobs, boosts the economy, and strengthens the value chain in the Retail, Clothing, Textile, Footwear, and Leather (R-CTFL) sector. By choosing locally made products, consumers help sustain South African designers and manufacturers. This support is crucial in ensuring that the industry continues to grow and provide opportunities for many South Africans. Additionally, it fosters a sense of pride in homegrown talent and contributes to the overall economic development of the country.
Happy MaKhumalo Ngidi, Chief Marketing Officer of Proudly SA, explains the campaign’s goal, “We want to encourage people to spend their money on locally made clothes. This helps our designers and boosts our economy.”
Join the Competition and Win Big
For the first time, FNB, South Africa’s Best Small Business Bank, is working with the Local Fashion Police and Proudly SA. This partnership will bring more attention to the exciting creativity and talent in South Africa’s fashion industry.
Andiswa Bata, CEO of FNB Business, puts emphasis on the importance of supporting and buying from, local businesses in the fashion business. “Our ability to achieve sustainable economic growth is highly dependent on the success of our country’s local businesses. SMEs contribute significantly to the country’s economic growth making them fundamental to creating employment. We acknowledge the crucial role local businesses play in our economy and being part of the Proudly South African Local Fashion Police initiative embodies our efforts to invest, build, and monetise their businesses in the fashion industry.”
Final Event: A Fashion Show Extravaganza
Consumers are encouraged to share their photos or videos of themselves wearing locally designed clothes. They must mention where the clothing was bought by showing the country of origin. To enter the competition, participants must use special hashtags. Proudly SA, FNB, and the judges are searching for four winners, each with a chance to win R40,000 worth of fashion from one of the Local Fashion Police judges. The prize money will go directly to the designer who picks each winner, helping support their brand. In return, winners will receive custom-made clothing worth R40,000, aligning with the campaign’s goal to promote and support local talent.
The judges will evaluate participants through a series of investigations, focusing on design, craftsmanship, and originality. The competition will end with a fantastic fashion show, where the winners will have the incredible experience of walking the runway in designs by the top judges.
Sponsored by FNB, the Local Fashion Police 2024 campaign invites everyone to celebrate South African fashion and make a difference by choosing local.
Read more: Proudly South African| FNB| Partnerships| Pat on Brands
On September 9, Apple launched the iPhone 16. Apple is pushing boundaries with the New iPhone 16, introducing the latest iPhone 16 Pro and iPhone 16 Pro Max, which come with larger displays and cutting-edge technology.
Bigger Screens and New Design
The iPhone 16 Pro has a 6.3-inch screen, while the iPhone 16 Pro Max has a 6.9-inch screen, which is the largest ever on an iPhone. The edges around the screen are the thinnest of any Apple phone. The phones now have a new titanium frame with a special finish and come in new colors: Black Titanium, White Titanium, Natural Titanium, and Desert Titanium.
Faster Performance and Better Camera
Both phones use the new A18 Pro chip, which is made with advanced 3nm technology. This chip includes a 16-core Neural Engine that makes tasks up to 15% faster. The 6-core CPU has two powerful cores and four efficient cores, making the phone 15% faster and 20% more efficient. The 6-core GPU is up to 20% faster than the previous model, and it supports better graphics in games. The phones also have faster USB-C speeds and better video processing.
The iPhone 16 Pro features a new “Fusion” 48-megapixel camera that can take high-quality photos without delay. The ultra-wide camera now has autofocus, and both the iPhone 16 Pro and iPhone 16 Pro Max come with a 5x zoom telephoto camera.
The updated Photographic Styles let users adjust colors and shadows in real time. New black-and-white and natural styles are available, and these can be used during live previews or after taking the photo.
Introducing iPhone 16 Pro
The Fusion camera can also record 4K video at 120 frames per second (fps) with full HDR. You can choose playback options like 120, 60, 30, or 24 fps. The phone also captures spatial audio for a more immersive experience with AirPods or Apple Vision Pro.
New Camera Control and Longer Battery Life
The new Camera Control is a special button made of sapphire crystal that provides haptic feedback. It helps with camera functions: pressing it launches the camera app, pressing it again takes a picture, and holding it records a video. Users can also use touch gestures to access camera features like zoom and lens switching. An update later this year will add focus and exposure locking with a half-press.
The Camera Control includes Visual Intelligence, a feature that details objects you point the camera at and lets you perform actions like adding calendar events.
The iPhone 16 Pro now has improved microphones for better audio recording. A new Audio Mix feature separates background noise from speech, with options like “In-Frame Mix” to focus on the person speaking and “Cinematic Mix” for movie-like audio effects. Voice Memos will also get updates to allow layering tracks on existing recordings.
The battery life is improved, with up to 33 hours on the iPhone 16 Pro Max. This is due to a new design and better power management.
Where to get yours
The iPhone 16 range will officially be available in South Africa on the 20th of September 2024, while pre-orders will be on September 13, 2024
Chris Dodd, the iStore SA chief executive said, “With the simultaneous launch of iPhone 16 and the innovative Contract Price Freeze, we’re ensuring that South African customers not only access the latest technology at the same time as the rest of the world but also at the same cost they’ve been used to.”
With the New iPhone 16, Apple continues to push boundaries in smartphone technology, offering users enhanced performance and innovative features. This release marks yet another step forward in Apple’s ongoing commitment to delivering cutting-edge devices.
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