Lerato Agency Celebrates 2nd Anniversary

Founded in 2020 by Pat Mahlangu, Lerato Agency turned 2 on the 9th of July 2022. Lerato Agency is a PR & Marketing agency founded with the purpose of crafting brands that people love.

The starting point of Lerato Agency

Lerato Agency was born at a critical time in South Africa. When the world was still trying to navigate through the COVID-19 pandemic, Lerato Agency was born. While a number of businesses were closing down and people were losing their jobs, Pat Mahlangu unlocked opportunities through Lerato Agency. During these dark times filled with uncertainties about the future, all the world needed was ‘Lerato’ (love) and togetherness.

Lerato Agency became a ‘beacon of hope’. Regardless of the economical state of the country at the time, the agency was set on creating opportunities and contributing to the economy of South Africa.

Image: Lerato Agency Logo

The ‘Lerato’ in Lerato Agency

‘Lerato’ means love in seSotho, because Lerato Agency’s core value is crafting brands that people love. The agency consistently thrives to build brands that people can resonate and fall in love with. Like every love story, Lerato Agency has five love languages – being digital marketing, public relations, content creation, experiential marketing and design. The aim is of the agency is to form meaningful, long-lasting relationships with its clients and their customers.

Brands Lerato Agency has worked with

For the past two years, Lerato Agency has worked with a number of brands, such as Brand Africa, Brand SA, SAMRO, Aunt Caroline and Himalaya to name a few. One of the biggest projects the agency has worked on is the inaugural Top 16 Youth-Owned Brands Awards (YOBA).  

The creative team of Lerato Agency was behind the inaugural Top 16 YOBA awards, using the beloved five love languages. The agency is run by the youth and advocates for the youth, which is why it was the perfect fit for the Pat on Brands initiative, YOBA.  

The agency has continuously reflected the hard work of those who work tirelessly behind the scenes to craft brands that people fall in love with. Lerato Agency intends to keep the momentum and continue moving to greater heights. Here’s to more years of spreading ‘Lerato’! 

Reveel Becomes OOH Media Partner of the Top 16 Youth-Owned Brands Awards

After just three weeks of announcing the launch of the inaugural Top 16 Youth-Owned Brands Awards entries, Pat on Brands is proud to announce a media partnership with, Reveel.

Reveel Partnership

The key driver of this partnership is to ensure that the Top 16 Youth-Owned Brands Awards messaging spreads far and wide through Reveel’s digital out-of-home expertise. Various stages of the Top 16 Youth-Owned Brands Awards will be advertised across Reveel’s various sites. The sites are located in high-traffic areas in Soweto, Braamfontein, Craighall, and Sandton to communicate.

Image: Reveel

“We are very excited about having Reveel on board as our OOH media partner. This will assist a great deal in amplifying the messaging about the awards and to add value for our partners particularly our sponsors and the youth-owned brands, says Pat Mahlangu – founder of Pat on Brands.

Reveel is an out-of-home media company that prides itself with architecturally appealing out-of-home solutions. Reveel’s network of strategically-located sites were developed to ensure that brands consistently remain top-of-mind.

‘We are passionate about conception, development and implementation of high-impact, visually appealing media platform, across a range of property assets’- Reveel

Image: Reveel

Top 16 Youth-Owned Brands Awards

Pat on Brands announced that the first instalment of their inaugural Top16 Youth-Owned Brands Awards (YOBA) will take place this year. The awards ceremony will be held on the 15th of June 2022 in Johannesburg. These first of its kind awards are a platform aimed at recognising and empowering South African brands that are owned and run by the youth.