South Africa’s leading energy company – Sasol announced Big Zulu as their new brand ambassador for their new campaign. The purpose of the campaign is to celebrate Sasol’s award-winning loyalty programme. Launched in April 2022, the Sasol Rewards Loyalty Programme is currently sitting at just over 1.8 million Sasol Rewards members. With the campaign, Sasol shot its first television commercial since 2019.
A little bit about Big Zulu
Big Zulu, whose real name is Siyabonga Nene, is a popular South African rapper, songwriter, and actor. He is known for his deep voice, unique style, and hit songs like “Mali Eningi.” Big Zulu has become a role model for many young people with his inspiring journey from humble beginnings to stardom.
Sasol’s commitment
Sasol is a major company in South Africa that provides energy and chemicals to power homes, cars, and industries. The brand is known its commitment to sustainability and innovation. Sasol working hard to create cleaner and more efficient energy solutions.
Sasol’s loyalty programme campaign
As an ambassador, Big Zulu will be involved in a number of campaigns and projects. He will help promote Sasol’s brand and its values, such as innovation, sustainability, and community support. Big Zulu’s influence and connection with the youth makes him a perfect fit to represent Sasol’s vision for a brighter future.
“Through an amazing collaboration of multiple agencies bringing together incredible minds, the heart of the story and concept of the Sasol Rewards program – earn while you spend – has been brought to life,” says Zanele Hadebe, Vice-President for Energy Strategic Marketing at Sasol.
“We are also partnering with South African brand ambassadors, from artists to small business entrepreneurs and travel influencers, to show how “your spend pays you back” with Sasol Rewards, giving you access to instant money that helps to keep you moving. This new campaign is set to improve our brand equity and reposition our brand to showcase Sasol’s role, not just in fuel, but for individuals, cars, businesses, and the rest of the country.”
Big Zulu shared on his Instagram post, “Ngibonge kwa Sasol kungenza inxusa yabo futhi ngiyathokoza ngoba Sasol iGarage lase South Africa ZA layikhaya.” Which translates to, “I am grateful to Sasol that I am Sasol’s ambassador and I am happy because Sasol is a South African petrol station.
Loyalty Campaign
One of the first major initiatives Big Zulu is a part of is Sasol’s new loyalty campaign. This campaign is designed to reward loyal customers with exciting benefits and experiences. By partnering with Big Zulu, Sasol aims to make the campaign more appealing and relatable, especially to younger audiences. The loyalty campaign will offer customers various rewards for their continued support of Sasol. This includes discounts on fuel, special offers, and exclusive experiences with Big Zulu himself. It’s a way for Sasol to show appreciation to its customers and build a stronger connection with the community.
Read more about Sasol.
