Steers, captured the imagination of thousands of guests as they celebrated their 600th
restaurant opening, at their ‘#600Flames themed event held at the Fireman’s Tavern in
Johannesburg on Friday night.
The celebration of this major milestone included Famous Brands guests, members of the
media and social influencers like ThickLeeyonce, Lindo Sithole, Nadia Herbst and
Katlego Ncala. The festivities were held at Gauteng’s firefighters’ training ground in
Modderfontein, where a “burn-out” of a 9m x 7m wooden flame structure was the focal
point of the chilly evening. Flame-grilled flavour has been synonymous with Steers since
the 1960s, and this massive iteration of it lit up by a 1,000-degree fire in a visual
spectacle that kept guests warm, as they enjoyed good music, great food and flame-
grilled vibes.
This special occasion marks Steers’s momentous growth nationally. It’s a proudly South
African brand and a major employer. But it is also the same legendary brand that has
created and participated in lifestyle initiatives like Survivor SA, Rage Festival, Varsity
Rugby Shield and popular favourite: ‘Wacky Wednesdays’. All keeping it top of mind
amongst all, especially young South Africans and seeing it win the Best Burger award in
Best of Joburg for the past 20 years. This, as well as meaningful social responsibility
collaborations with Mzansi’s finest music duo and unearthing aspiring talent in the
creative space.
The #600Flames celebration was enhanced by the creative and authentic connection
built during the event – including food, drinks and activities, all rolled out to recognise
this special occasion.
On this evening, flame-grilled never tasted better!
