South African fashion retailer Mr Price has partnered with award-winning content creator and entrepreneur Sphokuhle Ntshalintshali to launch an exciting limited-edition fashion collection that celebrates individuality, confidence and accessible style.
Known to millions of followers as s.crumptious, Sphokuhle has become one of South Africa’s most influential digital personalities, building a loyal audience of more than six million followers across TikTok and Instagram since she began creating content in 2019.
From Fan to Fashion Co-Creator
The collaboration marks a significant milestone in Sphokuhle’s career, transforming a long-held dream into reality.
“Joh guys, I’m still pinching myself that I have a clothing range with Mr Price! Back in High School, I used to DM Mr Price on Instagram asking how to be a model and fast forward to 2026 and we’ve cooked up something ‘scrumdiddlyumptious’. This range speaks to every side of who I am; the boss babe behind the scenes, the girl who’s always posting #OOTDs and always looking snatched on a budget,” said Sphokuhle.
The content creator was recently recognised as Glamour South Africa’s 2025 Next Gen Game Changer, has fronted several Mr Price campaigns and serves as a South African ambassador for Chery Motors.
A Collection Inspired by Y2K Style
The Mr Price x Sphokuhle collection features 17 fashion-forward pieces, including trans-seasonal outerwear, footwear and accessories.
The range blends Sphokuhle’s signature Y2K-inspired aesthetic with contemporary fashion trends, incorporating asymmetrical silhouettes, soft tailoring and personal touches inspired by some of her most recognisable catchphrases.
According to Mr Price, the collection was designed with intention and attention to detail, ensuring each piece reflects the creator’s unique sense of style while remaining affordable and accessible.
Celebrating Confidence Through Fashion
Speaking about the collaboration, Kevin Smit, Managing Director of Mr Price, said Sphokuhle was a natural choice for the retailer’s first-ever fashion co-creation project.
“Sphokuhle has always embodied being THAT GIRL and creating your own narrative through fashion. From her humility to her infectious smile and individual sense of style, having her as our first-ever co-creator for our fashion range has been inspiring,” he said.
Win a Chery Tiggo 4 Cross LiT
To celebrate the launch, Mr Price and Chery Motors are offering customers the opportunity to win a brand-new Chery Tiggo 4 Cross LiT valued at approximately R280,000.
Customers who spend R350 or more on items from the collection can enter the competition by posting their own version of the Sphokuhle challenge on TikTok using the official campaign audio.
Available Nationwide
The limited-edition #mrpricexsphokuhle collection is priced between R79.99 and R399.99 and is available from 24 June 2026 at selected Mr Price stores nationwide, online and via the Mr Price mobile app.
Fashion lovers can also follow the collaboration on social media through Mr Price Fashion and Sphokuhle’s official TikTok channels for updates, styling inspiration and competition details.
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