Pat on Brands is delighted to announce the launch of the Pat on Brands (POB) Podcast. The podcast will be hosted by entrepreneur and marketing expert, Pat Mahlangu, together with his co-host Mpumi Satsha.
With the current proliferation of young entrepreneurs occupying the entrepreneurship space the POB Podcast will offer interviews, strategies, and tactics on how brands can grow their businesses. In addition, the Podcast is devoted to offering expert advice and various insights to entrepreneurs looking to make their mark in the business world.
Finding answers to burning question.
Pat Mahlangu and Mpumi Satsha are young and astute entrepreneurs who have been successful at growing their newly established brands. The Pat on Brands Podcast aims to find answers to burning questions about marketing and entrepreneurship. The pair is dedicated to helping young and upcoming entrepreneurs understand what it takes to develop personal brands in the age of new media.
A little bit about Pat
Pat Mahlangu has always been dedicated to innovation and entrepreneurship. His entrepreneurship journey started at the University of Johannesburg when he co-founded Varsity TV. He started POB with the intention of keeping young people abreast with news about different brands. It is through this platform that Mahlangu started his now booming, new kid on the block – Lerato Agency. Lerato Agency digital marketing and public company aimed at crafting brands that people love, launched in 2020.
A little about Mpumi
Mpumi Satsha is also no stranger in the world of marketing and entrepreneurship. She currently holds a Digital Marketing Specialist position at MSC Cruises. She is also the Influencer Culture Executive for a Ghanaian-born influencer App -Use Ripple. With the phenomenal skills she has acquired over the years, Satsha recently launched a Nail Studio – LENALA. A brand many young, and aspiring entrepreneurs can relate to. Throughout her career as a life coach and facilitator, she has shown a keen affinity for new media and technology by using platforms such as Pat on Brands and Old Mutual’s ‘Flourishing Women Edition’ to facilitate discussions of gender biases, women enablement, self-worth, women in leadership and corporate entrepreneurs.
A great resource
If you are interested in learning about ways of crafting brands that people love, tap into niches and just generally grow your online presence, this platform will be a great resource to take advantage of. The podcast episodes will be rolled out every Monday and can be accessed through Apple podcast, SoundCloud, Spotify as well as Google Podcast. For more information follow Pat on Brands on social media.
It’s day 82 of the COVID-19 (Corona Virus) lockdown in South Africa and since the introduction of the alert levels strategy, life is slightly getting back to normal while the number of COVID-19 infections grow exponentially. On this day, we also mark the 44th commemoration of the Soweto Uprising that took place on the 16th of June 1976. Such an extraordinary event has left me thinking about events and how they are experienced today. Online events are now the new norm for a lot of brands to celebrate important days such as June 16 and when digital events aren’t taking place most people run out of ideas to keep themselves busy, besides the tiring house chores and endless online meetings.
However, that is not the case with me, I am pretty
busy consuming content that keeps me sane while I look at the same walls every
single day. If I’m not working, writing articles, painting on canvas, catching
up on the latest series with my family, I’m spending my time listening to
At unprecedented times such
as these, I am inspired to celebrate young and black podcasters that are doing
a phenomenal job with their podcasts whilst representing the youth of South
Africa in their respective fields.
What is a podcast?
According to Google, a podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically.
Here are my favourite podcasts…
Lessons With Lion
As an emerging young and black PR professional, I absolutely enjoy and draw inspiration from digital marketing maven Lebo Lion who is the founder of the podcast Lessons with Lion. The podcast is a free marketing and entrepreneurship podcast for African pioneers. With Lessons With Lion, Lebo Lion is disruptively creating a portal for pioneers to access to vital information.
“We want to challenge South African leaders and decisions makers to create an economy that is truly globally competitive by having stronger SMEs leading our economy.”, Lebo Lion expressed in an interview with ExpertHub.
If you ever wonder how Lessons With Lion was born, here’s an amazing fact. When Lebo Lion founded her podcast, she had the wish to play her part in improving the ecosystem for entrepreneurs. This is one of the reasons that led Lebo Lion to merge her content creation and marketing skills to find an innovative way to serve the market. That is the growth we enjoy seeing to this day.
A podcast for Africa’s opportunity seekers, problem solvers, future shapers, world builders, and entrepreneurs hosted by Mashudu Modau. The MASHSTARTSUP Podcast is a platform to encourage, empower, and educate young people in Africa on entrepreneurship and business.
interview with Mashudu, I piqued a bit of his brilliant brain for insights on
how he thinks young South Africans have harnessed the power of communication,
“South Africa’s creative and entrepreneur communities have really taken this
time to innovate themselves out of a very difficult situation. The rapid
adoption of streaming services like Crowdcast, accelerated use of Zoom and the
explosion of Instagram live as a medium are all signs of amazing efforts to
evolve and meet audiences where they are. This has been a time to adapt as fast
as possible and be in front of the audiences they needed to be speaking to.” He
How Mashudu Modau’s brand has grown during the lockdown?
Mashudu shares, “I had to lean more into deeper insights that help entrepreneurs, small businesses, and start-ups navigate this turbulent time. This lead to launching the Founders Sauce platform for entrepreneurs and creators is to discover the best tools, communities, and people to help you BUILD THEIR NEXT venture. This allowed me to help people better navigate the uncertainty and sharing as many tools and resources as possible that could enable entrepreneurs to survive and thrive in this time.”
Hosted by Pelontle Mosimege, the She Brigade Podcast is a platform where women come to share the stories what led them to become the amazing and phenomenal women that they are today.
How has your brand pivoted during the Covid-19 pandemic, I asked Pelontle, “My brand was affected in that it is an in-person interview platform that requires a lot of technical resources in order to record. Moving to remote podcasting has definitely been challenging but a journey that we are still going on.”, she answered.
She Brigade still comes out as one of the top podcasts during the lockdown.
“We also realised that over and above showcasing African women’s stories, it was also important to have discussions about what we are going through as young professionals especially during this time when the working world dynamics are shifting. The definition of what is considered ‘professional’ is changing. How we look for jobs is changing. Our roles at work are changing. The overall navigation of work is changing. This is why we’ve now added an additional layer to the brand where we have discussions with our audience and with professionals to help each other navigate what we’re going through – the segment is called the Coffee Break.” , Pelontle adds.
She Brigade is a platform that aims to empower people through the art of storytelling. Pelontle believes that, “today young people’s voices are being heard a lot more now than ever before. However, I also believe that a lot of young people don’t understand just how powerful they really are and can be and would sometimes rather shy away from being a part of decision-making processes, but it’s so important as young people to own our voices and understand that even the smallest act can make a difference.”
Reflecting on the success of these podcasts, I can assure you that the lockdown has not been easy on anyone, but it has shown that it takes a strong fish to swim against the current. The above mentioned young and black podcasters are a true inspiration and are definitely rising above the odds during this lockdown. We applaud them as we look forward to seeing even more amazing content.