WORDSMITH AND KE STAR HITMAKER FOCALISTIC UNVEILS “PRESSURE” – A GROUNDBREAKING ANTHEM IN COLLABORATION WITH ADIDAS

Musician, Focalistic

AmaPiano sensation Focalistic, in collaboration with adidas, has released a groundbreaking new single inspired by the pressure that artists and athletes face to perform. To support this launch, he has produced a captivating, first of its kind music video entitled “Pressure”, featuring a staggering array of well-known SA celebrities across the adidas sporting and lifestyle portfolio. With some of the scenes featuring Orlando Pirates iconic Orlando stadium, the video also features cameo appearances from the likes of Football legend, Lucas Radebe, two-time rugby World Cup champion Damian Willemse, Captain of the South African men’s football team Ronwen Williams, Olympians Akani Simbini and Boipelo Awuah, world renowned fashion designer Rich Mnisi, top local musician Shekhinah and many, many more. 

Musician, Shekhinah

Inspired by the attitude to dismantle pressure, Foca has crafted a unique anthem blending elements of football heritage with the vibrant flair of amapiano music—a genre that resonates deeply with audiences worldwide. This collaboration marks a significant milestone, merging both cultural and sporting icons to create a distinctly South African music video to celebrate sport and the culture born from it. “Pressure” is not just a song; it’s an anthem that encapsulates the essence of overcoming fear, inspired by Foca’s own life experiences, starting as a talented age group footballer and then rising to the top of the local music industry. It also echoes adidas’ brand narrative which seeks to remove pressure. adidas encourages athletes and partners to remember to express themselves by channeling the joy that inspired the emergence of their talents. 

Damian Willemse and Crew

“Growing up in the dusty streets of Garankuwa, Pretoria all I did was play soccer and score goals, I was Messi, I showed no mercy. Fast forward to today and I am not the best football player, but I have used the same disciplines I learned from the game to score more hits and build a record label whose name was inspired by soccer “18 Area”. I am also blessed that my love for music has granted me the opportunity to work with brands such adidas, so when the opportunity to fuse sports and fashion through music came about, we created “Becha” a celebration of sports and culture. I hope this song will inspire and bring hope to those who are under pressure”.

The unveiling of this initiative coincides with the launch of adidas Originals’ latest campaign, which delves deep into the brand’s cultural heritage paying homage to the communities that have embraced classics like the Samba, Gazelle, and Handball Spezial silhouettes. 

Be the first to watch the music video here. Follow the conversation on Instagram for more content on the following IG pages: @Focalistic @adidasZA. 

 The full cast of cameo appearances can be found here:

  • AmaPiano Hitmaker Focalistic
  • Orlando Pirates footballer player Relebohile Ratomo
  • South African Cricketer Kagiso Rabada
  • Self-taught puppet entertainer Puppetsula
  • South African Sporting Icon Lucas Radebe
  • South African Olympic athlete Akani Simbine
  • South African Men’s Football  National Team Captain Ronwen Williams
  • Gqom producer and DJ QUE DJ
  • Two-time Rugby World Cup champion Damian Willemse
  • Award winning fashion designer Rich Mnisi
  • Singer and song writer Shekhinah
  • South African Olympic Skateboarder Boipelo Awuah
  • Soweto Riders Soweto Street Fighters
  • Creator and friend of the Brand Francesco Mbele
  • Creator and friend of the Brand Lenzo Mangonyane
  • Creator and friend of the Brand Tamara Moeng
  • Creator and friend of the Brand Nkuley Masemola
  • Creator and friend of the Brand Tinuke Eboka
  • AmaPiano producer and DJ Dj Tshegu
  • AmaPiano music artis Thamathole Noko
  • BET Nominee and music artist Pabi Cooper
  • AmaPiano hitmaker Chicco

Adidas I AM POSSIBLE Festival set to take place this weekend.

Mapule Ndlhovu

Gauteng ladies are in for a treat, as the adidas I’mPossible Festival will take place on Saturday 26 March at St. Stithians College in Sandton. The eventis purely for women over the age of 18 and features an incredible line-up of fitness sessions and music sets with special guest Jessamyn Stanley, an American Yoga teacher, advocate, podcaster and author who champions body positivity, self-empowerment and acceptance through movement.

The Festival host is Rorisang Thandekiso with Siv Ngesi keeping energy levels high out in the crowd.

The line-up:

Tickets

Tickets cost R350 and can be purchased here. Included in the cost is an adidas I’MPOSSIBLE goodie bag valued at R1000, with yoga mat, water bottle, workout towel, visor and exciting inserts from the event’s partner brands. adidas will donate, and match, all proceeds from ticket sales to tackle period poverty in SA.

Festival goers are encouraged to arrive in athleisure wear, ready for a few workouts in the afternoon, followed by awesome local music that will have you dancing the night away. Get there early for a free hair and make-up session with the Glam Squad, then hit the arena with your crew to find your spot.

Festival Information:

  • Gates open at 14h30. Event starts 16h30 and ends at 22h00.
  • Free parking available at the venue.
  • Food trucks and refreshment stations will be available.
  • This is a cashless event so payment for food and refreshments can only be made using a payment app or credit card.
  • The event is not for Under-18s, and identification will be required for each ticket booking.
  • Supporting partners for the event include Samsung, Seattle Coffee, Harvest Table and The Body Shop.