Rick Ross, the global hip-hop icon and entrepreneur, is the face of Pick n Pay’s latest Smart Shopper Price Palooza campaign. This high-energy collaboration brings Ross’s star power to South Africa, reinforcing Pick n Pay’s rewards program with the winning theme from DJ Khaled’s All I Do Is Win, a track that features Ross alongside Ludacris, T-Pain, and Snoop Dogg.
A Winning Theme for Smart Shopper Benefits
The campaign creatively connects Pick n Pay’s Smart Shopper rewards program with the “win” mentality from the hit song, reminding customers that shopping smart can lead to big rewards. The commercial, shot in a Cape Town Pick n Pay store, features Ross bringing his signature swagger to the ad, while comedian Schalk Bezuidenhout adds a touch of local humor. Bezuidenhout’s presence brings a playful twist to the campaign, blending hip-hop culture with South African charm.
Smart Shopper Price Palooza: A Big Savings Event
The Smart Shopper Price Palooza runs from February 10 to March 9, 2025, offering customers the chance to win R100,000 in cash every day, alongside extra Smart Shopper points and immediate savings. Pick n Pay emphasizes the massive value customers can unlock through the rewards program, claiming over R7bn in annual savings. This event is positioned as one of the boldest savings opportunities yet, with Ross’s star power helping draw attention to the massive deals and cash prizes up for grabs.
Ross’s Appreciation for South Africa’s Culture and Retail Scene
Ross’s recent visit to Cape Town also gave him the chance to express his admiration for South Africa’s vibrant culture and retail scene. He shared his enthusiasm for the city, describing the energy and people as “next level” and noting that he couldn’t wait to return. His love for the country made it an easy decision for him to get involved in the campaign, which allows customers to “make boss moves” by earning rewards with every purchase.
Behind-the-Scenes Fun with Ross and Bezuidenhout
In the behind-the-scenes footage from the commercial shoot, Ross and his team walk through the Pick n Pay store, admiring the local retail environment. Bezuidenhout, known for his humor, shared his experience of working on the campaign, joking about how the whole ad took his “fancy” to a new level. He posted a video on Instagram showing off his luxury trailer, calling the experience a “whole new level of fancy,” thanks to the Smart Shopper Price Palooza.
Don’t Miss Out on the Smart Shopper Price Palooza
With daily cash prizes and increased rewards for Smart Shopper members, the Price Palooza is sure to resonate with customers. Whether you’re looking for big savings or a chance to win, Pick n Pay’s latest campaign offers something for everyone. From February 10 to March 9, shoppers can make “boss moves” every time they swipe their Smart Shopper card.
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