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Business to Brand Summit
TBA
Friday, 8:30 AM to 3:30 PM
August 1, 2025
000000
Pat On Brands
Organizer's other eventsThe Business to Brand Summit is South Africa’s premier gathering of marketers, communicators, entrepreneurs, and business leaderswho believe in the transformative power of branding. Taking place on 1 August 2025 in the vibrant economic heart of Sandton, this summit is more than just a conference — it’s a strategic platform designed to empower businesses to shift from transactional thinking to brand-driven growth.
In a marketplace that is more connected, competitive, and conscious than ever before, brands are no longer just logos or taglines. They are economic assets, cultural touchstones, and drivers of trust and loyalty. The Business to Brand Summit exists to help South African businesses unlock this power — equipping them with the tools, insights, and networks needed to build brands that stand out, scale up, and deliver sustainable value.
Why This Summit Matters
South Africa’s economic future depends not just on starting businesses, but on building strong, distinctive brands that can thrive locally and compete globally. Brands create jobs, attract investment, inspire consumer confidence, and fuel industry growth. Yet many businesses — particularly small and medium enterprises — lack the branding expertise and strategic marketing knowledge to grow beyond survival.
The Business to Brand Summit addresses this gap. It brings together thought leaders, marketing professionals, creatives, and C-suite decision-makers for a day of keynote addresses, panel discussions, interactive workshops, and high-impact networking. Together, they will explore how to:
- Turn marketing into a growth engine
- Build brands that are authentic, purpose-driven, and customer-centric
- Leverage digital tools and data to stay ahead in an evolving landscape
- Tell stories that connect deeply and convert consistently
- Align internal culture with external brand promise
Who Should Attend
- Marketers seeking innovative strategies to position and grow their brands
- Communicators looking to shape meaningful narratives and stakeholder trust
- Business owners and executives ready to evolve their business into a recognised brand
- Agencies, consultants, and creatives working in the branding and advertising ecosystem
- Policy makers and investors interested in the link between brand strength and economic growth
The Impact
By equipping today’s businesses with tomorrow’s branding tools, the Business to Brand Summit is investing in South Africa’s most valuable currency: brand equity. When brands thrive, industries flourish, employment grows, and confidence in the South African market deepens. This summit is not just about marketing — it’s about building an economy that is resilient, creative, and globally competitive.
Moderator
Maseroto Shai
Strategist, Speaker and Moderator
Maseroto is a dynamic and inspiring speaker known for her infectious energy, bold ideas, and fresh perspective on social impact, leadership & all things Social Justice. With a passion for empowering others and breaking barriers, she brings a voice of authenticity, creativity, and resilience to every stage she steps on.
As a strategist and speaker, Maseroto has already made waves in her field, earning recognition for her abilities by engaging with State Presidents and Global Leaders alike throughout her academic and corporate journey.
Demonstrating leadership qualities from a tender age and possessing an insatiable passion for people, She has been fortunate to have her passion and career trajectory converge.
Whether she’s speaking to corporate teams, student groups, or global leaders, Maseroto lights up the room with her sharp insights, relatable stories, and unshakable belief that the next generation is not just the future—they’re the now.
Speakers
Adam Howard
Owner & Sound Director: Howard Audio
As Howard Audio’s owner and “Sound Director”, Adam offers years of talent, training and industry experience.
Adam received his classical music degree from the world famous Guildhall School of Drama and Music in London and originally came to South Africa to take up the position of Principal Trumpet player of the New Arts Philharmonic Orchestra of Pretoria in 1997 and later as Principal Trumpet player of the Johannesburg Philharmonic Orchestra.
Since then Adam has composed, arranged, produced and performed for many of South Africa’s leading musicians including Freshly Ground, Mafikozolo, Hugh Masekela and the Soweto Gospel Choir.
In 2010 Adam performed at the FIFA World Cup “Kick-off concert” with the likes of John Legend, Alicia Keys and Angelique Kidjo. Adam also lends his talents as musical director and conductor for William Kentridge, the Johannesburg Festival Orchestra and the Johannesburg Big Band, which plays host to some of the top session musicians in the country.
Adam’s diverse career and talents gives him a holistic view of the industry that shines through in his work.
Amanda Lotheringen
Senior Manager, Copyright and IP Enforcement, CIPC, DTI
Ms. Amanda Lotheringen joined the Department of Trade, Industry and Competition (the dtic) in 1993 and currently serves as the Senior Manager: Copyright and IP Enforcement at the Companies and Intellectual Property Commission (CIPC). In 1999, she assumed responsibility for implementing the Counterfeit Goods Act, No. 37 of 1997, and oversaw the declaration of the first counterfeit goods depot in South Africa. She has played a leading role in training law enforcement officials across government departments on the enforcement of IP rights.
Ms. Lotheringen was nominated as Vice-Chair at the inaugural meeting of WIPO’s Advisory Committee on Enforcement (ACE) in Geneva in 2003 and went on to chair the ACE in 2015, 2016, and again in 2024. She is a passionate advocate for SMMEs and actively champions sustainable waste management initiatives to upcycle confiscated counterfeit goods into usable products.
She is also a vocal supporter of gender equity in the IP space. In 2023, she was instrumental in launching the South African chapter of ChIPs (Chiefs in IP), a global network advancing women in intellectual property, and has participated in the first two Women in IP Symposiums. Additionally, she played an active role in the first-ever Global Women in IP Mentoring Pilot Programme, helping to build a foundation for future women leaders in the field.
In 2024, Ms. Lotheringen launched the CIPC IP Youth Awards, an initiative aimed at empowering and recognizing young South African innovators and creators.
She holds a degree in Development Economics and an Honours degree in Economics from the Rand Afrikaans University, now called UJ.
Bogosi Motshegwa
Founder, CEO & Chief Strategist – Thinkerneur
Chief Executive – Thinkerneur Sustainable Impact
In advertising, you are either a strategist or a creative. You either develop strategy or creative. It’s uncertain whether anybody else has done both at the same time, but what is certain; is that Bogosi is the only known advertising professional to have written a strategy and developed the creative in the form of a TVC; at the same time. Twice. The first was African Bank’s repositioning strategy of ‘Audacity To Believe’, and the Riky Rick TV commercial.
With a career spanning over a decade and some change, Bogosi has worked across various advertising agencies, working across a plethora of brands in a multitude of industries. He’s been guiding and leading the strategic efforts of brands that are both local and global.
Currently, he is the CEO and Founder of Thinkerneur. A holding company for Thinkerneur Strategy, a strategy consulting firm; Thinkerneur Sustainable Impact, a platform focused on sustainable and conscious efforts when it comes to building brands and businesses. He believes that “…brands can achieve their bottom line whilst leaving people, communities, the environment and societies at large, better than they were found; and that is #SustainableImpact.”
Bulelani Balabala
Widely known as the “Township Go-To Guy,” is a dynamic South African entrepreneur, author, and speaker committed to empowering township economies. Born and raised in Tembisa, he rose from humble beginnings—selling sweets and fat cakes—to founding Intercessor Army Franchising (IAF Brands) and the Township Entrepreneurs Alliance (TEA), which has supported over 80,000 township and rural entrepreneurs. Through his initiatives, motivational speaking, and the #GetThingsDone philosophy, Balabala has become a leading voice in grassroots entrepreneurship, mentorship, and township development. His work has earned him numerous accolades, including recognition from the Presidency, Mail & Guardian, and SME South Africa, cementing his reputation as a trailblazer in township innovation and economic inclusion.
David Tshabalala
Visionary Illustrator, Cultural Shaper & Creative Disruptor
For over a decade, David has been at the forefront of reshaping the creative influencer landscape, using design and illustration as powerful tools to drive cultural conversations and push boundaries. His work is celebrated for its ability to connect deeply with communities and amplify voices through bold, socially resonant visual storytelling.
Operating outside conventional industry paths, David has carved a distinctive space defined by authenticity, innovation, and a proudly South African aesthetic. This unique approach has attracted collaborations with global giants including Audi, Danone, Facebook, Netflix, Coca-Cola, MTV, Amnesty International, Smirnoff, Cadbury, KFC, and more.
A regular judge at the Loeries, David is as comfortable in the jury room as he is working on world-class creative campaigns. His passion lies in using design to spark social change, celebrate identity, and reimagine the role of art in mainstream pop culture.
Gordon Muller
In an advertising career spanning over 45 years, Gordon Muller has held senior management positions at several major international advertising agencies, including McCann-Erickson, Bates and Ogilvy and has served on the board of Saatchi & Saatchi, the MediaShop and as Managing Director of OMD South Africa.
Gordon is a past Chairperson of the Advertising Media Forum (AMF) and the Advertising Media Association of South Africa (AMASA) and was awarded the Financial Mail AdFocus Lifetime Achievement Award 2011, The Media magazine Legend Award 2012 and was voted by his peers the MOST Awards Media Shepherd 2017.
As an independent media consultant, Gordon offers a depth of communication services, ranging from workshop facilitation and customized training to strategic media consulting, auditing, and coaching.
His books Media Planning – Art or Science, Advertising in the OOH Zone and It’s all done with Mirrors – Some reflections on the media industry have been widely utilized by tertiary education institutions across Africa. More recently Gordon has contributed to the UCT Liberty Institute of Strategic Marketing open-source textbook Marketing to South African Consumers. The book has generated more than 150,000 downloads globally.
Gordon hosted the Pan-African TV Talk Show Marketing Media & Money on CNBC Africa News and is co-host of the The Doc and The Guru podcast.
He is a keen sportsman, having represented KwaZulu Natal at u20 level at both rugby and tennis, and has run over 70 marathons and ultra-marathons including four Comrades Marathons.
He has been married to Sue for 47 years and has 3 children and 9 grandchildren.
Li Ndube
Leading African strategist, media innovator, and entrepreneur with over 15 years’ experience shaping the advertising and marketing landscape across the continent. He is the MD of Naritive Africa, and renowned for pushing boundaries at the intersection of creativity, culture, and emerging technology.
He has pioneered AI-powered tools that give brands deeper intelligence and cultural nuance; earning recognition for transforming how data, storytelling, and innovation converge in media. From launching pan-African ad tech solutions to building award-winning content analysis systems, his work reflects a deep belief in Africa’s potential to lead, not follow.
In this keynote, “The Future of African Brands,” Li will challenge entrepreneurs, marketers, and business leaders to build brands that are globally competitive, culturally rooted, and economically transformative. He believes that adapting to the future is not enough, it must be created on African terms.
Miles Kubheka
A South African entrepreneur, chef, author, and keynote speaker best known for founding Vuyo’s, a restaurant brand inspired by a fictional character from a TV advert. A former Microsoft systems engineer, he holds a Master’s in Business and has since become a leader in food innovation and entrepreneurship. He founded the Wakanda Food Accelerator to support food and agri-business startups and launched Gcwalisa, a refill grocery store concept aimed at improving food access in underserved communities. Miles is also a TV host, published author, and serves on the board of SA Harvest, using his platform to inspire innovation, social impact, and economic inclusion.
Nomzamo Moalusi
Marketing and Communications Manager | Primedia Outdoor
Nomzamo Moalusi brings over 10 years of experience crafting and executing impactful marketing campaigns across diverse industries (financial services, real estate, advertising, and transportation). She brings a wealth of experience in marketing strategy, communication, and brand management to her current role as Marketing and Communications manager at Primedia Outdoor.
Throughout her career, she has worked for various brands such as Investec, Gautrain, RedBull, and Ogilvy, one of the largest advertising agencies in South Africa. She excels in collaborating with teams, developing comprehensive marketing plans, and showcasing brand value propositions effectively. Her expertise spans across brand management, communications, PR, and stakeholder management. Utilizing data-driven insights, Nomzamo has experience in crafting captivating campaigns that convert audiences into customers, contributing demonstrably to the organization’s success and ensuring measurable results for the organization.
With her experience working on dynamic brands across various markets in Europe, South Africa, and the Rest of Africa such as in Nigeria, Ghana, Mozambique, and Botswana to name a few. Nomzamo is not short of multi-cultural and multi-dimensional marketing experience.
Pamela Mtanga
Pamela Mtanga is a sterling MC that has hosted numerous brand activations/launches, corporate events, webinars and pageants. She is also a voice-over artist and TV/Radio presenter. She started radio in varsity at NMU that saw her interview prominent personalities. She is currently working on her craft and looking for opportunities to be on a bigger radio platform.
Pamela has now added award winning brand influencer and modelling to her brand. She has a love for interacting with people and brands, as well as sharing relevant and helpful information to her peers. The fashion and beauty content creators brand is rooted in authenticity, relatability and empowerment.
She has since worked with brands like Stimirol, Vodacom NXT LVL, Nedbank and Philips to name a few.
Pamela has great aspirations of hosting big award shows, fashion shows and women seminars as she wants to build a brand that will encourage positivity and inspire.
Sbusiso Kumalo
Chief Marketing Officer of African Bank.
Kumalo is a visionary leader with over two decades of experience in the financial services industry. Notably, he played a pivotal role in Capitec’s transformation into a full retail bank during his time there, rising from a Brand Manager to Head of Brand Marketing. In his current role as Managing Executive at African Bank, Kumalo is dedicated to transforming and inclusive banking, aligned with his vision of a people-owned and run financial sector. Beyond his professional accomplishments, he is passionate about empowering young professionals and is committed to providing accessible banking services. Sbusiso Kumalo’s career highlights are still ahead of him, driven by his dedication to authenticity, truth, and a touch of love in all endeavours.
Sheldon Tatchell
Founder and CEO of Legends Barbershop, one of Africa’s leading grooming brands
Raised in Eldorado Park, Johannesburg, he began cutting hair at 14 and launched his first informal barbershop in 2011. Despite early setbacks, Sheldon’s determination saw Legends grow into a regional powerhouse with over 50 stores across Southern Africa and a product line available in major retailers. He’s passionate about uplifting others, evident in the launch of the Legends Training & Development Academy, which offers free barbering and life skills training. His journey reflects resilience, purpose, and a deep commitment to community empowerment.
Silungile Mlambo
Executive for Marketing & Communications
Silungile is a seasoned marketing professional with a track record of driving strategic brand growth and impactful communications across some of South Africa’s leading organisations. Her career spans roles at Cell C, Discovery Health, and Altron, where she played a key role in shaping brand narratives and delivering integrated marketing strategies aligned with business objectives.
Silungile holds a Master’s degree in strategic planning from Edinburgh business school in Scotland, a BBA in Marketing Communications, and a Diploma in Advertising Management, both from the IMM Graduate School. Her academic foundation, combined with her industry experience, positions her as a strategic thought leader who brings both insight and innovation to marketing efforts.
Beyond the boardroom, she is an enthusiastic home cook who considers herself a MasterChef in the making and proudly supports Orlando Pirates.
Thembisile Sehloho
CMO: South African Tourism
Global C-Suite executive with extensive experience as CMO and Managing Director, leading growth, brand transformation, and P&L delivery across FMCG and global tourism. Built a reputation for driving disruptive, market-winning strategies that deliver revenue, profit, and market share growth, while building high-performing teams and mentoring next-generation leaders.
Currently, Thembi is Chief Marketing Officer at South African Tourism(SAT), where she successfully launched the Global Tourism Campaign in March 2024, receiving strong industry reviews and broad consumer acceptance across key international markets. Before joining SAT in 2024, she held senior marketing roles at Tiger Brands and AVI, driving growth for iconic names like Bakers, Tastic, and KOO. She earned multiple industry awards across brand innovation, marketing effectiveness, and leadership excellence.
She is passionate about delivering business impact, building strong brands, leading teams through change, and creating long-term value across industries.
Tumelo Selikane
Managing Director of Nielsen Sports SA
In his role, Tumelo directs a team at the helm of pioneering cross-platform media valuation, fan insights, and digital media analysis. He is a highly accomplished commercial and brand leader with extensive marketing and strategic experience in driving revenue growth and market share. Tumelo’s influence extends to shaping the African sports media industry and beyond.
Beyond the boardroom and his entrepreneurial business deals, he is an avid mountain biker and enjoys road running when he’s not spending time with his wife and daughter. These moments of peace help him recharge and inspire him to bring more innovative solutions into the world.
Zakithi Mncwango
Marketing, communications, category development manager and brand
business speaker
She has worked on celebrated & recognized Fmcg, fashion and cosmetics brands such as NikNaks, Estée Lauder, Carrera & Tommy Hilfiger eyewear and currently as the Category Marketing Manager : Cocoa Malt Beverages at Nestle South Africa.
Having applied herself in the studies of Economics and Management she has anchored this knowledge to her passion for brand building, “telling the story”, and articulating the tangible value that brands can deliver to the everyday lives of all humans.
Her relentless pursuit of creative excellence is supported by recognition throughout her career thus far.
She takes a people and passion first view of the world. A source of constant reference in her desire to “make it mean something”, is the deep commitment to constant learning – always in beta.
