We are delighted to announce our partnership with one South Africa’s leading heritage brands – African Bank to deliver this year’s Pat on Brands Dialogues Heritage Month Edition.
Established in 2019, Pat on Brands Dialogues is a platform that brings together communicators and marketers under one roof to share knowledge. This initiative was born from the culture of storytelling to encourage dialogue between dynamic marketers with a track record and the young professionals and entrepreneurs who have just started their marketing careers. Storytelling is one of the oldest and trusted forms of information sharing and passing on knowledge.
The benefits of these dialogues include passing on wisdom, re-energizing future marketers and minimizing the generational gap. As these young marketers and entrepreneurs develop relationships with the dynamic marketers, it can help them build their professional network, get insights on career building and potentially lead to business opportunities.
On the line-up of storytellers, are South Africa’s finest and renowned marketers – African Bank’s very own Chief Marketing Officer (CMO) – Sbusiso Kumalo, and CMO:Pepsico SA snacks, Giulia lorio-Ndlovu.
“The story of African Bank is a powerful illustration of the effect heritage can have on a brand,” says Kumalo.
“Our past imbues our vision of a bank for the people, by the people, serving the people, with authenticity and relevance. It creates a sense of community between those who are drawn to what we stand for, and the stewards of that heritage.
“Heritage is a living thing. Though rooted in the past, it continuously shapes the future. At African Bank, we believe that our heritage story can inspire others to create their ideal future, to be the change they want to see, just as our founders did all those decades ago. That’s why it’s such an honour to be able to share our story and what we have learned at this empowering discussion.”
This year’s theme is The Role of Heritage Brands in Shaping the Future of South Africa.
“As young entrepreneur, I am truly inspired by the story of African Bank. It is the story of sheer of audacity which I have adopted as my motto. I am utterly thrilled to have joined hands to deliver the Dialogues with this inspirational brand. This collaboration also seeks to contribute towards empowering industry leaders and young entrepreneur’s dreams” says Pat Mahlangu CEO and Founder of Pat On Brands.
This partnership will not only bring attention to African Bank advancing lives through financial services but will also emphasise its commitment in making a difference and the ‘Audacity to Believe’.
The Pat On Brands Dialogue Heritage Month Edition is scheduled as follows:
Date: 28 September 2023
Time: 18:00 to 21:00
Venue: The Capital Empire. 177 Empire, Sandton
Tickets are available on www.patonbrands.com for only R150.
