Primedia Broadcasting is gearing up for 2025 with a focus on tailored advertising solutions. Leveraging its power brands—702, 947, CapeTalk, Kfm 94.5, and EWN—the company aims to meet the evolving needs of both established businesses and emerging enterprises.
Driving Growth Through Adaptability
Reflecting on 2024’s shifts, Primedia is embracing technology and changing consumer behaviors to offer dynamic solutions. Its strategy blends traditional broadcasting with digital platforms, streaming, event sponsorships, and in-house production.
Power Brands and Strong Metrics
- 947: 40% footprint penetration with SA’s biggest commercial breakfast show.
- 702: The top talk radio station nationwide.
- Kfm 94.5: 60% penetration in the Western Cape with high listener engagement.
- CapeTalk: Leading talk station in the region.
Streaming audiences continue to grow, offering content anytime, anywhere.
Innovations for 2025
Primedia Plus and EWN will lead digital growth, while initiatives like Radio to Road 2.0 and Guaranteed Audience Trading will simplify modern advertising for clients. New appointments—Mark Prior (Omnichannel Digital Manager) and Mali Motsumi-Garrido (Johannesburg Agency Sales Manager)—bring fresh expertise, enhancing digital strategies and agency partnerships. Chief Commercial Officer Kelvin Storie highlights the focus on collaboration and bespoke services to help partners thrive. Through data-driven insights from the Primedia Footprints panel, the company aims to foster strong industry connections and growth in emerging markets.
Primedia Broadcasting’s 2025 vision is clear: innovate, collaborate, and deliver results.
Read more: Primedia Broadcasting| Anele and the Club| Kfm 94.5| Pat on Brands
