The 4th Annual YOBAs proudly announces its official sponsors and partners. A dynamic collective of companies and organizations that believe in the power of youth-led innovation.
Partnering to Elevate Youth Innovation
As the YOBAs continue to shine a spotlight on South Africa’s most exciting youth-owned brands, having the right sponsors and partners on board makes all the difference. Their support is not just about logos on a banner — it is about believing in the potential of young entrepreneurs and helping their stories reach further. These partnerships help elevate the YOBAs into a powerful platform that not only celebrates success but also fuels it. Together, we’re building a space where youth-led innovation is not just recognized but championed.
A Powerhouse of Partners United to Champion Youth-Owned Brands
This year, the YOBAs are proudly supported by a diverse and powerful lineup of partners: Legends Barber, SABC, Reveel, Nalesa Media, City Lodge Hotel Group, South African Tourism, Proudly South African, KXX Auditors, MTN Pulse, Delivery Ka Speed, W&RSETA , and FNB. Each of these brands brings unique value, reach, and expertise to the table.
From grooming to media, tourism to finance, these partnerships are proof of how cross-industry collaboration can help nurture a culture of innovation. Legends Barber, a youth-owned success story in its own right, stands as both a sponsor and a symbol of what’s possible when young entrepreneurs are supported. The SABC, South Africa’s leading public broadcaster, offers a powerful media platform to amplify the stories behind these rising brands. Digital platform Reveel and media house Nalesa Media help bring fresh, youth-focused content to wider audiences, while City Lodge Hotel Group provides the hospitality backbone for the event’s seamless experience.
Tourism is represented through the support of South African Tourism, aligning with the goal of placing youth-led brands on global stages. Proudly SA joins in, reinforcing the message of local excellence and homegrown impact. KXX Audit lends its professional expertise to ensure sound governance, and MTN Pulse brings youthful energy and digital innovation into the fold — perfectly in sync with the YOBAs’ forward-thinking spirit.
Adding to the mix is Delivery Ka Speed, a youth-owned delivery brand, and a past YOBAs winner — now stepping into the role of sponsor, showing how the platform continues to create full-circle success stories. W&RSETA strengthens the link between skills development and creative enterprise, while FNB, a leading financial institution, continues to show its longstanding support for young business owners through meaningful investment and empowerment initiatives.
Together, these sponsors help turn a celebration into a movement. Their involvement is a statement — that youth matter, their ideas matter, and their brands have the power to change the world. As the countdown to the YOBAs begins, one thing is clear: with this community of visionary partners, the future of youth entrepreneurship in South Africa looks brighter than ever.
