Personal branding is something we hear about a lot lately. A strong personal brand comes with quiet a few benefits. Most celebrities and media personalities have mastered the art of benefiting from strong personal brands.
According to the Influencer Marketing Hub, your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see. People who work hard and tirelessly to build such brands leverage off of these through business. Just think of how many celebrities start businesses and get their fan base to support them. Here are some examples of South African celebs who made their brands work for their businesses.
Pasi is well-known for her character as Dintle on the primetime soapie, Scandal. In 2018, she joined the restaurant business by launching her café called Gorge. The grab and go café was at a prime location, at the entrance of the Sandton Gautrain Station and has since moved to a bigger space. Her funny videos and larger than life personality drew more people to want to grab a bite at Goerge.
Over the weekend, she introduced us to her latest venture, Uzuri Secrets. Uzuri is a clothing store based in Craighall. We all know Pasi for her stylish wardrobe, she took advantage of that by branching into the fashion industry. Talk about building up on what you already known for.
Actress and Radio DJ, Thando Thabethe is known for her gorgeous body, this is where she gets her nickname, Thabooty from. Thando took advantage of this by launching a underwear and shapewear brand, Thabooty’s.
Her personal brand as the ‘good body girl’ enabled her to position herself as the go-to person for body shaping and undergarments for women. This is a great example of positioning your personal brand in a way that works for business.
Era By DJ Zinhle is a fashion accessory brand founded in 2012. Her career as a DJ is beneficial to the brand because we see a lot of her arms while she is on the decks. This made Zinhle an ambassador of her range.
The Umlilo hit maker started her business as a watch brand and branched into other pieces of jewellery. You can now buy bracelets, earrings and sunglasses from Era.
There are many people who use their celeb status for the benefit of their brands. The key is to always align your daily life to your brand, this makes it easier to monetize hobbies within that space. The three ladies above built trusted personal brands that enabled them to build businesses. Now, the question is, how are you setting up your personal brand for future benefits?