PEP Unboxes Summer with a first-of-its-kind collaborative event in Johannesburg, bringing fashion, homeware, technology, baby care and beauty together in an interactive showcase for the new season.
Held at Le Manoir in Northcliff, Johannesburg, the event invited guests and members of the #PEPFinds community to explore PEP’s latest Summer range through larger-than-life box installations.
Each station offered a different reveal, highlighting seasonal trends, everyday essentials and new products across the retailer’s categories.
PEP Unboxes Summer Through an Experiential Launch
The PEP Unboxes Summer event turned a traditional seasonal product launch into an interactive experience centred on discovery.
PEP clothing, footwear, homeware and cellular products shared the floor with the Cuddlesome baby range and L.A. Lab beauty. Guests moved through different installations, with each box revealing another part of the Summer offering.
The experience also brought the #PEPFinds community into the launch, connecting the physical event with the customers and followers who engage with PEP’s products.
Fashion and Homeware Set the Summer Tone
The PEP Unboxes Summer showcase featured seasonal fashion and homeware designed for the warmer months and the approaching Festive season.
The new fashion range includes butter yellow dresses starting at R89.99, bringing one of the season’s standout colours into PEP’s affordable fashion offering.
PEP HOME’s signature zero-twist premium cotton towels are also back in new colours, while Festive gifting options start from R9.99.
The combination of clothing and home products gives shoppers options for refreshing both their wardrobes and living spaces.
PEP Unboxes Summer With Affordable Technology
Technology formed another part of the PEP Unboxes Summer experience through PEP Cell.
The division continues to focus on affordable connectivity, with smartphones and flexible payment plans designed to make mobile technology more accessible to South African consumers.
By including cellular products alongside fashion and homeware, the launch highlighted how PEP’s offering extends across several areas of everyday life.
Cuddlesome and L.A. Lab Expand the Offering
Baby care and beauty added further depth to the seasonal showcase.
Cuddlesome value-pack nappies have officially been awarded Product of the Year, while the new wet wipe range has been designed to dispense one wet wipe at a time using one hand.
L.A. Lab is also introducing a new Hyaluronic Acid range aimed at a hydrated, glowing skin look, alongside a new body spritzer fragrance range.
These additions bring practical baby-care products and everyday beauty essentials into the wider Summer offering.
PEP Unboxes Summer With Value at the Centre
For PEP, the seasonal launch continues the retailer’s focus on accessibility and value.
“Summer is all about stepping out, feeling confident, and making memories with family and friends,” says Beyers van der Merwe, Chief Marketing Officer at PEP.
He adds that PEP’s presence across small towns and major cities remains central to its approach, with the retailer continuing to focus on trusted products and services at the lowest prices.
That positioning is reflected throughout the range, from affordable fashion and Festive gifting to technology, homeware, baby care and beauty.
A Summer Launch Built Around Discovery
The PEP Unboxes Summer concept demonstrates how a seasonal product launch can become a broader brand experience.
By using larger-than-life boxes as the centrepiece, PEP made discovering the products part of the event itself while bringing several areas of its business together under one seasonal idea.
As Summer approaches and the Festive season gets closer, the range gives customers a look at what is available across PEP stores and its online shopping platform.
For more on the range, online shopping and store locations, visit PEP’s website or follow the conversation using #PEPFinds across social media.
The PEP Unboxes Summer launch in Johannesburg introduces PEP’s latest seasonal range through an interactive event bringing together fashion, homeware, technology, baby care and beauty. The announcement is covered by HYPE Magazine, while the previous Pat on Brands feature, More Than Shoes: How a Malawian Brand Won PEP, provides a reference for Pat on Brands’ coverage of PEP and its brand stories.
