MTN Pulse has officially rejoined the YOBAs as a sponsor for the 2025 edition. This marks the continuation of a partnership that began in 2022 and reinforces MTN Pulse’s dedication to celebrating youth-led innovation, creativity, and entrepreneurship across South Africa.
A Shared Vision: Celebrating Youth Excellence
Pat Mahlangu, Founder and CEO of the YOBAs, welcomed the renewed partnership with enthusiasm. “We’re excited to welcome MTN Pulse back to the Top 16 YOBAs family. Their consistent support of young South Africans — through tech, creativity, and opportunity — mirrors our commitment to highlighting the future of brand-building” Mahlangu stated.
MTN Pulse’s return highlights the growing influence of the YOBAs, now in their fourth year, and affirms the awards as a credible platform driving real opportunity and lasting impact for youth-owned brands across South Africa.
Linking Innovation to Impact: MTN Pulse Youth Hustle Hub
As part of its continued support for youth empowerment, MTN Pulse is shining the limelight on its Youth Hustle Hub business incubation programme this Youth Month. Now in its second year, the initiative is designed for aspiring entrepreneurs between the ages of 18 and 25, offering mentorship, essential business tools, and funding to help turn their ideas into thriving ventures.
This year, the programme will award a total of R1 million in funding:
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29 entrepreneurs will each receive R30,000
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1 standout winner will walk away with R100,000
To enter, young hustlers must upload a 60-second video pitching their business on social media, tag @MTNZa, and include the hashtags #MTNPulse and #MTNYouthHustleHub2025.
Aligned with MTN Pulse’s involvement in the YOBAs, the Youth Hustle Hub extends the brand’s impact by offering practical support that helps youth-led businesses go beyond recognition and achieve real growth.
Understanding MTN Pulse & the YOBAs
MTN Pulse is a prepaid mobile service designed specifically for South Africans aged 25 and under, providing unique deals along with lifestyle perks, data bundles, and digital advantages.
Launched in 2022 by brand strategist Pat Mahlangu, the YOBAs stand as South Africa’s leading platform dedicated to celebrating the creativity, innovation, and influence of youth-led businesses. Its mission is to boost exposure and create meaningful opportunities for young entrepreneurs nationwide.
Learn more at: www.top16yoba.co.za
Visit MTN: www.mtn.co.za
Celebrating Young Changers on 21 June
The 2025 Top 16 YOBAs are set to light up Sandton, Johannesburg on Saturday, 21 June at 18:00. Get your tickets at webtickets.com
