The Pat on Brands Media Kit outlines how brands and agencies engage a highly influential community of marketers, entrepreneurs, and decision-makers through thought leadership, PR, and industry-defining platforms.
Pat on Brands is a niche industry platform built to influence the people who shape brands, culture, and commercial decisions. We don’t chase mass reach — we deliver relevance, credibility, and context.
Our audience is made up of young professionals, entrepreneurs, and emerging decision-makers who are shaping the future of brands and business in South Africa. Metro-based, tertiary-educated, and career-driven, they influence decisions in boardrooms, agencies, and organisations every day.
25–34 year olds: Core decision-influencer segment
Urban concentration: Johannesburg, Cape Town, Durban
Strong female professional representation
Interests: Branding, entrepreneurship, leadership, youth culture
Pat on Brands is designed to influence the people who influence brands — not to compete with mass consumer media.
Multiple Touchpoints. One Influential Community.
Executive and brand storytelling
Curated in-person conversations
Large-scale industry recognition
Flagship thought leadership gathering
