Today’s consumers seek products that deliver memorable experiences.
This could mean introducing bold new flavors or creating immersive brand experiences. They also appreciate moments that are perfect for sharing on social media. In the ready-to-drink beverage market, the competition has moved beyond just flavor.
Hunter’s is embracing this trend with the launch of its new Hunter’s ICED range, featuring two exciting flavors crafted with a unique Cooling Finish for a refreshingly crisp and invigorating taste experience.
Two New flavors
The new Hunter’s ICED range includes:
- Hunter’s ICED Watermelon – combining juicy watermelon flavor with a refreshing cooling finish.
- Hunter’s ICED Apple – pairing the familiar crisp taste of apple with the brand’s signature icy sensation.
Both variants are designed to be served ice cold and enjoyed during social occasions.
A New Way to Experience Refreshment
The new range centers on Hunter’s Cooling Finish, delivering a refreshing icy sensation after each sip.
The new range blends classic fruit flavors with a signature cooling finish, delivering a refreshing twist that’s perfect for social gatherings.
Nicole Hewitt, Marketing Manager at Hunter’s, says the opportunity was to bring something genuinely different to the category.
“We saw an opportunity to bring something new to the category through flavor innovation and sensory refreshment. Hunter’s ICED delivers a distinctive cooling taste experience that gives consumers a refreshing new way to enjoy Hunter’s during social occasions.”
The “Refresh Ahhh” campaign kicks off with a creative platform inspired by the product’s cool, refreshing vibe. It transforms outdoor ads into interactive experiences, giving people a chance to unlock rewards while engaging directly with the brand.
Supported by television, digital platforms, outdoor media, sampling activations and immersive consumer experiences, the campaign demonstrates how beverage marketing continues to move beyond awareness towards participation.
According to Brand Manager Nontsikelelo Gumede, that was intentional. “Most brands talk about refreshment. We wanted to embody it by creating an experience that brings our product innovation to life. From the Cooling Finish to the interactive campaign elements, Hunter’s ICED showcases our commitment to delivering exciting flavor experiences and innovation for adult consumers.”
Available Nationwide
The new Hunter’s ICED range is available nationwide from 1 August 2026 in:
- 500ml six-pack cans (recommended retail price: R115)
- 660ml returnable bottles (recommended retail price: R23)
