Busi Phakathi, a seasoned media professional with over 14 years of experience, has been appointed as 5FM’s Marketing Manager, effective January 1, 2025.
A Proven Track Record in Media and Marketing
Busisiwe holds a BA in Marketing and a Certificate in Brand Management from the IMM Graduate School of Marketing. With a career spanning roles in radio, television, and digital platforms, her expertise is evident. At Sand Technologies, Busisiwe developed and executed strategies that boosted brand visibility, increased enrollment in ALX programs, and established successful partnerships. These efforts led to the launch of two new products and campaigns, resulting in significant revenue growth and market share expansion.
During her tenure as Trade and Experiential Manager at Paramount Africa, Busisiwe’s leadership in trade initiatives enhanced the company’s online presence. By devising innovative digital strategies, she successfully engaged B2B audiences and drove valuable leads, further solidifying her reputation as a marketing powerhouse.
Among her notable achievements, Busi led the launch of ALX’s “Pathways Foundation” campaign, which aimed to equip high school graduates with tech skills and access to global partner universities.
Vision for 5FM
At 5FM, Busi aims to leverage her expertise to craft campaigns that resonate with the station’s vibrant audience. She is passionate about using her skills to position 5FM as more than just a radio station—she envisions it as a lifestyle brand that embodies the energy and aspirations of South Africa.
5FM earned recognition at several prestigious events in 2024, winning numerous awards at the Rapport Reader’s Choice Awards, Sunday Times GenNext Awards, and Telkom Radio Awards, among others. These accolades highlighted the station’s innovative programming, strong connection with its audience, and consistent delivery of high-quality content, cementing its position as a leader in the South African radio industry.
Looking Ahead
As the new Marketing Manager, Busi is committed to driving 5FM’s growth and ensuring it remains a top choice for young South Africans. Her appointment is not just a win for the station but a testament to the impact of visionary leadership in shaping the future of media in South Africa.
Read more: Khensi Nobanda| SABC| 5FM| Pat on Brands
