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- Black Friday Edition 100 remainingR1,050.00
- Early Bird 86 remainingR750.00
- Standard / Regular 100 remainingR850.00
Content, Culture & Commerce Summit 2027
Johannesburg
Friday, 6:00 PM to 9:30 PM
February 26, 2027
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Pat On Brands
Organizer's other eventsABOUT THE SUMMIT
Where creativity meets culture.
And culture drives business.
Content is shaping culture. Culture is influencing what people discover, believe and buy. And increasingly, both are creating new commercial opportunities.
The Content, Culture & Commerce Summit is a Pat on Brands gathering for the people building this new economy: creators, brand leaders, marketers, media professionals and entrepreneurs.
More than a conversation about trends and followers, the Summit explores how ideas become businesses, how communities build relevance, and how creative influence can deliver meaningful value.
Attention is powerful.
Ownership makes it valuable.
Creators are launching products, growing independent media platforms and building businesses around the audiences they serve. Brands are looking beyond reach to find trusted voices, authentic cultural connections and measurable outcomes. The next opportunity lies in bringing these worlds together.
One conversation.
Three powerful forces.
Three connected perspectives on the future of influence and business.
CONTENT
The power of creation
From storytelling and independent media to podcasts, video, digital communities and personal brands. Explore what it takes to create consistently, protect your ideas and build an audience that lasts.
CULTURE
The currency of relevance
Culture shapes how people see themselves and the brands they choose. Discover how creators and businesses can participate in music, fashion, sport, entertainment and emerging communities with credibility.
COMMERCE
Turning influence into value
Move from attention to opportunity. Examine creator owned products, brand collaborations, social commerce, fair partnerships and the commercial thinking needed to turn influence into sustainable growth.
REAL QUESTIONS
Real questions.
Relevant perspectives.
A programme designed to challenge assumptions, share practical knowledge and connect creativity with commercial possibility.
From creator to business owner
How do you build revenue streams, protect your work and create something that grows beyond a single platform?
What brands really want
What makes a creator partnership effective, authentic and valuable for both the brand and the creator?
The business of cultural relevance
How can brands participate in culture without chasing every trend or losing their identity?
From engagement to economic impact
How can communities, content and influence translate into products, sales and lasting business opportunities?
Ownership and the future of media
Why do intellectual property, independent platforms and audience relationships matter to lasting creator success?
What’s next for content?
Explore the opportunities and questions emerging from AI, changing platforms and new ways to create and distribute content.
WHO SHOULD ATTEND
For the people shaping what comes next.
Whether you’re creating content, building a brand or growing a business, this is where different perspectives meet and new opportunities begin.
More than a conference.
Engaging conversations, useful knowledge and purposeful connections, all in one place.
Main Stage Conversations
Hear fresh perspectives from creators, brand builders and industry voices exploring the intersection of content, culture and commerce.
Creator Business Lab
Practical discussions on pricing, partnerships, intellectual property, monetisation and building a sustainable creative business.
Creator Marketplace
Discover creator owned brands, entrepreneurial ideas and the products and services emerging from the creative economy.
Brand × Creator Connect
Meet people across the ecosystem and spark conversations that could lead to collaborations, partnerships and new opportunities.
