Event details
- Forking Good, Bryanston
- October 14, 2026
- Wednesday, 6:00 PM to 9:00 PM
- Pat On Brands
Contact event manager
Tickets details
- Standard 81 remainingR550.00
Heritage in Motion: How Iconic Brands Stay Relevant Across Generations
Wednesday, 6:00 PM to 9:00 PM
October 14, 2026
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Pat On Brands
Organizer's other eventsHow Iconic Brands Stay Relevant Across Generations
Some brands do more than sell products. They become part of our homes,
traditions, memories and cultural identity.
But heritage alone is not enough to guarantee future relevance.
As consumer behaviour evolves, new generations emerge and technology
reshapes the marketplace, iconic brands face an important challenge:
how do they honour the legacy that made them successful while continuing
to innovate, grow and connect with the consumers of tomorrow?
The Pat on Brands Dialogues: Heritage Brands Edition
brings together brand leaders, marketers, entrepreneurs, creatives and
cultural thinkers for an insightful conversation about how enduring
brands remain meaningful across generations.
Under the theme
Heritage in Motion: How Iconic Brands Stay Relevant Across Generations,
the Dialogue will explore how established brands protect their identity,
evolve their products and communication, embrace culture and build
relevance with younger consumers without losing the trust and recognition
they have earned over time.
The event will also spotlight the next generation of South African
brands that are being built today with the potential to become the
heritage brands of tomorrow.
THE CONVERSATION
What the Dialogue Will Explore
Legacy, culture, innovation and building brands that remain
relevant across generations.
What transforms a longstanding brand into a true cultural icon
How heritage brands modernise without losing their identity
The role of nostalgia, memory and trust in brand-building
How established brands connect with Gen Z and emerging consumers
The importance of culture, language and community in building relevance
How brands can use innovation, creators and digital platforms
to remain competitive
The lessons emerging entrepreneurs can learn from enduring brands
How today’s founders can build brands that outlive them
Through panel discussions, brand case studies and conversations with
experienced industry leaders, attendees will gain practical insights
into balancing legacy with innovation.
WHO IT’S FOR
Who Should Attend?
For professionals building, protecting, communicating and
growing brands.
Whether you are responsible for protecting an established brand or
building a new one, the Heritage Brands Edition will provide valuable
lessons on creating brands that remain distinctive, trusted and
relevant over time.
WHY JOIN US
Why Attend?
Practical thinking, meaningful conversations and valuable
industry connections.
recognised brands.
expectations.
Gain practical insights into long-term brand-building.
Understand how culture can become a competitive advantage.
Connect with marketers, founders, creatives and industry leaders.
heritage brands.
THE VOICES
Meet the Speakers
Meet the brand leaders and industry voices joining the
Heritage in Motion conversation.
HERITAGE IN MOTION
SPEAKER
HERITAGE IN MOTION
Tanya Barnard
Category Lead, OTC & Wellness
Haleon South Africa
Tanya Barnard is a senior marketing and commercial leader
with extensive experience building some of South Africa’s
most recognised consumer health and FMCG brands.
As Category Lead OTC & Wellness at Haleon South Africa,
Tanya leads in-market category delivery across brands including
Grand-Pa, Calpol, Voltaren, Med-Lemon, Otrivin, Centrum and Eno.
She also helps guide the long-term strategic direction of
Grand-Pa across the MEA Operating Unit.
Her career spans Haleon, GSK Consumer Healthcare, CAVI Brands,
Kellogg and Energizer, with experience across portfolio strategy,
innovation, pricing, brand building, commercial performance and
consumer engagement.
At Heritage in Motion, Tanya will bring her
experience in building and evolving established brands to the
conversation around how iconic brands can protect their heritage
while remaining relevant to new generations of consumers.
SUPPORTING PARTNER
Haleon South Africa
More voices joining the conversation
Additional speakers will be announced.
Honouring the Past.
Building Relevance for the Future.
Heritage is not about standing still. It is about carrying the
strongest parts of a brand’s history forward while having the
courage to evolve.
Join Pat on Brands for a compelling evening of conversation,
learning and connection as we explore how brands can remain
relevant, meaningful and commercially successful across generations.
Secure your ticket and be part of the conversation shaping the
future of South Africa’s most iconic and emerging brands.
SAVE THE DATE
Heritage in Motion
How Iconic Brands Stay Relevant Across Generations
14 October 2026
18:00 – 21:00
Forking Good, Bryanston
R550
THEME
How Iconic Brands Stay Relevant Across Generations
Seats are limited.
Book your ticket today.
