Audi South Africa has introduced actress Ama Qamata and Proteas cricket captain Temba Bavuma as the official brand ambassadors for its Q: A New Era campaign.
Announced on 15 October 2026, the partnership accompanies the introduction of the new-generation Q3 and Q5, marking another stage in the renewal of the brand’s local product range.
The campaign connects the evolution of these familiar SUV nameplates with two South Africans entering new chapters in their careers. Its central message is that progress can build on an established identity, experience and achievements.
Audi Connects Progress with Personal Journeys
Q: A New Era centres on moving forward with a clear understanding of what has already been built.
For Audi, that means advancing the Q range through updated design, technology and refinement while maintaining the foundations customers associate with its vehicles.
Qamata and Bavuma bring different experiences to this idea. One is expanding her creative reach through acting, while the other’s sporting achievements have strengthened his influence as a leader.
Their appointments give the campaign two distinct ways to express ambition, confidence and continued growth.
Ama Qamata Steps onto a Bigger Stage
Qamata’s career has developed through roles in Gomora, Blood & Water and Marked, with each production expanding the range and reach of her work.
Her growing international profile also includes the film Fight Like a Girl, adding another chapter to her acting journey.
Within the Audi campaign, Qamata represents the confidence to pursue larger opportunities while remaining connected to the experiences that shaped her.
The partnership draws a parallel between that career progression and the development of established vehicles. Both stories centre on taking recognised strengths further while exploring new possibilities.
Temba Bavuma Brings Leadership to the Campaign
Bavuma’s contribution to Q: A New Era focuses on experience, composure and leadership.
His cricketing achievements include becoming the first black African batter to score a Test century for South Africa and leading the Proteas to their first ICC World Test Championship title in 2025.
Beyond individual performances, the campaign highlights his ability to inspire belief, uphold standards and lead under pressure.
For Audi, Bavuma’s story offers a way to communicate confidence developed over time. His role in the campaign connects past achievement with the responsibility of setting a direction for what comes next.
New-Generation Q3 and Q5 Support the Brand’s Next Chapter
The ambassador announcement arrives as Audi introduces its new-generation Q3 and Q5 in South Africa.
According to the brand, the latest models bring sharper design, smarter technology and greater refinement to familiar names within its SUV offering.
Q: A New Era places these product developments within a broader story about growth. Instead of focusing exclusively on vehicle changes, the campaign uses the ambassadors’ experiences to make its message more personal.
The announcement does not provide pricing or detailed specifications for the new models. Customers can explore the vehicles through the brand’s local dealerships and website.
What the Ambassador Choices Say About the Brand
From a marketing perspective, pairing an actress with a cricket captain gives Audi access to two different cultural spaces: entertainment and sport.
The connection rests on a shared theme rather than identical career paths. Qamata brings creative ambition and an expanding audience, while Bavuma brings leadership shaped by competition and national achievement.
This gives the campaign several ways to communicate its central idea while keeping the focus on progress grounded in experience.
For more on the brand’s marketing activity, read our coverage of the 2025 Marketing Achievement Awards winners, including Audi South Africa. Visit Audi South Africa to explore the new-generation Q3, Q5 and wider Q range.
