In a world overflowing with content, One Two Creations is building its business around a different question: what makes a story meaningful? From a single camera to a 10-person storytelling business, One Two Creations has built a model focused not simply on producing content, but on helping people and organisations understand, shape and preserve the stories they already have.
Featured as a Brand on the Rise, One Two Creations represents a growing business that has turned storytelling into a structured service for both corporates and families.
The insight behind One Two Creations
People are not necessarily short of content. They are often short of meaning.
Businesses have footage, photographs, information and data. Families have years of memories stored on phones, in boxes and on old tapes. Yet having material does not always mean knowing how to turn it into a story that connects.
This is where One Two Creations identified an opportunity.
The business describes the challenge as “story paralysis” — having the material but not always knowing what to do with it. Instead of simply creating more content, One Two focuses on bringing structure, emotion and intention to the stories people already have.
That insight sits at the heart of the brand.
From one camera to a 10-person storytelling business
The story of One Two Creations began with a camera the founder’s mother won in a hair competition.
After formally registering the business in 2015, the founder spent the early years saying yes to almost every kind of shoot while building the company from the ground up.
That early willingness to take on different opportunities became part of the company’s growth journey.
Today, 11 years later, One Two Creations has produced more than 500 videos, worked with more than 20 corporate clients and grown into a 10-person team.
The numbers tell one part of the story. The bigger story is how the business has evolved from simply operating a camera into building a company around storytelling.
One Two Creations doesn’t just capture stories — it builds them
One of the clearest points of difference for One Two Creations is what happens before the camera starts rolling.
While much of the production industry can operate around a “shoot and deliver” model, One Two puts around 70% of its effort into pre-production, research, discovery and interviews.
That approach changes the role of video production.
For corporate clients, the objective is to create narrative frameworks that can extend beyond a single campaign or video. The work starts with understanding the story, the people involved and the message that needs to come through.
For families, the process goes deeper than documenting an event. It is about uncovering stories and memories that could otherwise be forgotten.
The camera is therefore only one part of the offering.
The real advantage lies in the intention behind it.
Corporate storytelling with a human voice
For businesses, One Two Creations works around the idea of helping corporates find their human voice.
That is increasingly important in an environment where audiences encounter huge volumes of branded content every day. A video can communicate information, but a well-structured story can help people understand why that information matters.
One Two’s approach puts discovery and narrative development before production, allowing corporate stories to be shaped with greater purpose.
Rather than treating each video as an isolated piece of content, the business looks at how a story can continue to have value beyond the original production.
Preserving family stories and legacies
The other side of One Two Creations focuses on families and their legacies.
Here, the same storytelling philosophy takes on a more personal role.
Families can accumulate years of photographs, recordings, memories and stories without necessarily having a way to bring them together. One Two’s approach is about going beyond recording an occasion and exploring the stories behind the people, experiences and memories.
The result is a different way of looking at media production: not simply as something made for today, but as something that can help preserve stories for the future.
Why One Two Creations matters
The growth of One Two Creations points to a broader lesson about building a brand in a crowded content environment.
When content becomes abundant, meaning can become the differentiator.
One Two has built its proposition around a simple idea: stories deserve more than to be captured. They deserve to be understood, shaped and preserved.
The company’s reported figures reinforce the importance of relationships in that model. More than 80% corporate client retention and roughly 60–70% of new corporate clients coming through referrals point to a business where trust is an important part of how growth happens.
Those figures are not simply production statistics. They speak to the relationship between storytelling, understanding and the people who entrust a business with their stories.
A Brand on the Rise with a clear purpose
One Two Creations shows what can happen when a business becomes clear about the value it creates.
Its journey from one camera to a 10-person storytelling business is not only about producing more videos. It is about developing a distinct philosophy around how stories should be discovered, developed and preserved.
For corporates, that means helping brands find a human voice. For families, it means protecting memories and legacies.
And for One Two, the opportunity is clear: in a world that already has plenty of content, the brands and stories that matter may be the ones that give people something meaningful to remember.
One Two Creations is a Brand on the Rise worth watching — not simply because of what it creates, but because of how intentionally it approaches the stories behind the work.
For more on One Two Creations, visit the brand’s official website to explore its storytelling work and approach to turning stories into lasting legacies. You can also discover more businesses featured in our Brands on the Rise series,including our feature on Thobile Zuma and Tendrai, which explores how procurement is being reimagined through innovation and entrepreneurship.
