In a move signalling clear strategic intent, PRIMEDIA has appointed Moshoeshoe Monare as its new Group Head of Corporate Affairs. The appointment marks an important step in strengthening the group’s executive leadership and sharpening its influence within Africa’s evolving media landscape.
Monare joins PRIMEDIA at a pivotal time for the business, as media companies navigate digital transformation, regulatory complexity and shifting audience behaviour. His appointment reflects a broader strategic focus on governance, reputation management and stakeholder alignment; all critical levers in a competitive and fast-moving sector.
A Leader with Deep Media Roots
Monare brings nearly three decades of experience across editorial leadership, corporate governance and strategic media operations. He previously served as Group Executive for News and Current Affairs at the South African Broadcasting Corporation, where he played a key role in guiding the public broadcaster through a period of operational and editorial recalibration.
His career spans senior leadership roles across some of South Africa’s most influential newsrooms, positioning him as a seasoned strategist with a deep understanding of both content and corporate structures. That dual perspective editorial integrity combined with executive oversight, is increasingly valuable in an environment where brand trust and regulatory alignment are under constant scrutiny.
Corporate Affairs as Strategic Function
At group level, corporate affairs is no longer a support function. It sits at the centre of stakeholder trust, policy engagement, brand positioning and long-term growth strategy. Monare’s mandate will include strengthening relationships with regulators, industry bodies, advertisers and strategic partners, while reinforcing PRIMEDIA’s reputation as a responsible and forward-looking media organisation.
His background in constitutional law and governance further strengthens his ability to navigate complex regulatory and public-interest environments; a crucial advantage for a media business operating at scale.
What This Signals for the Industry
This appointment reflects a broader shift within African media businesses: leadership teams are prioritising governance, credibility and structured stakeholder engagement as competitive advantages.
As media companies expand across platforms, from broadcasting to digital and out-of-home, alignment between commercial ambition and public accountability becomes essential. PRIMEDIA’s decision to bring in a leader with both editorial and governance depth signals its intent to operate with clarity, influence and long-term strategic discipline.
For the African media sector, the message is clear: in a fragmented information economy, strong corporate leadership is no longer optional; it is foundational.
