Bridget Harpur, Head of Marketing for Volkswagen Passenger Cars, was awarded Marketer of the Year at the 2024 Loeries. Harper was recognized for her creative campaigns, including The Blind Spot and VW Night School.
A Career of Dedication and Leadership
With over 20 years of experience, Harpur started in advertising in 1998. She joined Volkswagen in 2009 and has since been instrumental in solidifying the brand’s reputation for creative advertising. Harpur shared, “Our recent campaigns have been passion projects, driven by our commitment to road safety and making a difference in saving lives.”
Vicki Buys, Managing Director of Ogilvy South Africa, commented on the win: “Everyone across Ogilvy South Africa is ecstatic that Bridget has been recognised for her consistent belief in creative advertising that has helped drive the Volkswagen brand forward in SA. Having had the personal pleasure of working closely with Bridget for many years, I know that she’s not done yet!”
Industry Praise and Lasting Impact
Harpur’s innovative work has earned her multiple awards, including Marketer of the Year at the 2023 Assegai Awards. Leaders like Vicki Buys and Mike Glendinning have praised her leadership and contribution to the Volkswagen brand, which remains a favorite in South Africa.
Read more: Pat on Brands| Marketing| Volkswagen South Africa
