UPCOMING EVENT
HERITAGE IN MOTIONHow Iconic Brands Stay Relevant Across Generations14 OCT 202618:00 – 21:00SANDTONTICKETS R550SEATS ARE LIMITED
BUY TICKET →

♿ Accessibility Options

One Tap accessibility widget is available! Click the icon to adjust text size, contrast, and more.

WOOLWORTHS CONTINUES TO PARTNER WITH FOODFOWARD SA TO FIGHT HUNGER IN SOUTH AFRICA

Image: BizCommunity

Woolworths, one of the big retailers in South Africa, has reaffirmed its commitment to fighting hunger by extending its partnership with FoodForward SA (FFSA) for another three years. By renewing this collaboration, Woolworths is investing R3.45 million to strengthen FoodFoward SA’s initiatives in food distribution and community support.

Woolworths’ Role in Partnership with FoodForward SA

Over the past six years, Woolworths has been dedicated to supporting the FFSA, contributing a total of R6 million towards efforts to alleviate food insecurity across the nation. This extended partnership not only highlights Woolworths’ ongoing commitment to Corporate Social Responsibility (CSR) but also underscores its strategic alignment with sustainability goals and community welfare.

About 14 million out of 61 million South Africans go hungry every day, not because there is a food shortage in South Africa but because 1 third of people in the country cannot afford to buy food and feed themselves. The partnership with Woolworths and FFSA ensures that healthy quality food reaches an approximate number of 920,000 needy people daily, impacting access to healthy nutritious meals.

Image: FoodFoward SA

FoodForward SA changes South African’s lives through Woolworth

In 2009 FFSA established a platform called FoodShare which efficiently manages surplus food donations from the Woolworth stores nationwide. FFSA distributed an impressive 21,760 tons of food, with Woolworths’ contributions accounting for 65% of this total through the FoodShare platform. This equates to approximately 56.6 million meals provided to those in need, demonstrating the huge impact of corporate partnerships in addressing food insecurity.

Beyond food distribution, Woolworths’ support extends to FFSA’s initiatives in youth empowerment and skills development within the food supply chain. Since its commencement in 2019, FFSA’s supply chain internship program has trained over 60 young adults in essential skills such as warehousing, stock management, and logistics. This program, which initially began in Cape Town, has expanded to regions like KwaZulu-Natal, Gauteng, and Rustenburg, offering employment opportunities to 19 interns who have successfully transitioned into permanent roles within the organization.

Zinzi Mgolodela, Director of Corporate Affairs at Woolworths, expressed gratitude for the extended partnership, emphasizing its alignment with Woolworths’ broader sustainability agenda and commitment to social inclusivity. She highlighted the positive outcomes of the collaboration, including reduced food waste, lower carbon emissions, and enhanced community resilience.

Stay in the brand conversation.

Get the latest brand news, campaigns, opportunities and industry moves from Pat on Brands.

Share the Post:

Read More

Woolworths W.Chef food assistant displayed in the Woolies app

Brand News

Woolworths W.Chef Brings AI Meal Planning to Customers

Edgars store entrance in a South African shopping centre

Brand News

Edgars Comeback Gains Pace With 50-Store Expansion

FNB crypto trading illustration with Bitcoin and Ethereum symbols above a stylised South African skyline

Uncategorized

FNB Crypto Trading Launches From R10 With VALR

Film industry speakers taking part in a Durban FilmMart discussion

Brand News

Durban FilmMart: MultiChoice Backs SA Filmmakers

BAG0