The Fourth Industrial Revolution (4IR) has forced us to change the way we look at the world around us. Most businesses have moved to digital platforms in order to conduct their business effectively and efficiently.
Covid-19 forced us to enforce these changes at a rapid pace and it has changed the world of work, as we are working from home and conduct our business in digital spaces. Our clients have adapted to reaching us through social media, and other digital platforms.
90% of the world’s population is constantly on their mobile devices – interacting through different apps – for different reasons and this has made it more urgent for every business to develop an app. This will allow them to manage relationships with their customers effectively and gain insights in real time.
Here are some things to consider when introducing an App for your brand:
Build a strong brand
● Your customers are able to access information about products and services instantly using the app. You can also provide information by answering frequently asked questions. This allows your business to retain customers because they are more informed and less frustrated.
● A brand that is active online is constantly at the top of the customer’s mind and an app compliments a business’ digital presence by giving your customers easy access to your products or services. Presence builds trust and this will allow your business to be more profitable and gain more customers.
● “Visual content is better for engaging the mind, people normally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear” according to Dorian Travers, director of Off-Site SEO. It is best to educate your customers through the app by adding videos that demonstrate how they can use your products or how customers can benefit from using your services. That way you are able to capture their mind and create an interest in your product or services.
Manage customer relationships
An app allows you to build better relationships and add value for your customers. It enables you to address problems or issues that customers might be facing with your product or service.
It also serves as “a strategy to learn more about customers’ needs and behaviors in order to develop stronger relationships with them”.
Apps are convenient, they save time and money. Instead of customers coming directly to your business they have the choice to interact with your products or services from the comfort of their own home – through the app. You can also add value for your customers by creating programs that offer them rewards for using the app, It could be in the form of points or discounts.
Gain insights in real time
User insights help developers create products that address customer pain points and improve the quality of your app. It allows you to collect data that identifies user interactions and demographics like the customer’s age, gender, location and which pages of your app they interact with the most.
Increase profits
Mobile apps are good for businesses because they are convenient and can be a point of sales. increase profits.
The Nitty-Gritty
Usability and navigation – the best apps are user friendly and navigation is seamless. Your customers need to be able to open different pages and links on your app without any glitches. You can also improve user experience by making sure that the app is responsive to all devices and allows customers to write reviews on your app about their experience in order to gain insights about where you need to make changes.
Cost – Even though it is costly – creating an app is not only limited to established businesses. Developers don’t come cheap and not everyone can afford them, however, there are platforms that allow you to create the app yourself without having to code.
