Criteria
Real
Recognises
Real.
them a PAT
Youth-Owned Brand
NOW!
In order for a brand to be recognised by the Pat on Brands Top 16 Youth-Owned Brands Awards it needs to meet the following criteria:
- Must owned and run by persons between the ages of 18 and 35.
- The brand must be older than 1 year
- The brand must have a website (not mandatory) with the brand name as its domain.
- The brand must be active on social media
- Must be operating in one (or more) of the listed categories.
- Must be South African
Categories
Accessories
This category is for jewellery, hats, sunglasses, necklaces, bracelets, rings, belts, ties, scarves, headbands and more.
Beverages
Classified into two sub-categories namely; alcoholic and nonalcoholic.
Agriculture
In the agriculture category we look at crop farming systems, including vegetable, fruit, nuts, grain production, livestock etc.
Beauty
Personal Care & Skincare: Included are beauty cosmetics for the face, lips, skincare products, fragrances and personal care products.
Apparel
We are looking for those brands that make us show up in style, from high-end fashion to streetwear or anything in between.
Homeware
This includes items such as curtains, sofa sets, cushions, cutlery, crockery, tablecloths and decorative craft products etc.
Media
This category is for blogs, magazines, news platforms, TV and Radio, social media etc. Those who make everything cool.
NPO Charities
This category aims to recognize the brands who bring impactful change to the lives of South African citizens and are dedicated to a certain cause.
Education
This category looks into brands whose primary objective is to keep everyone knowledgeable. They can also fall in the public, non-profit and private sectors.
Accessories
This category is for jewellery, hats, sunglasses, necklaces, bracelets, rings, belts, ties, scarves, headbands and more.
Beverages
Classified into two sub-categories namely; alcoholic and nonalcoholic.
Agriculture
In the agriculture category we look at crop farming systems, including vegetable, fruit, nuts, grain production, livestock etc.
Beauty
Personal Care & Skincare: Included are beauty cosmetics for the face, lips, skincare products, fragrances and personal care products.
Apparel
We are looking for those brands that make us show up in style, from high-end fashion to streetwear or anything in between.
Homeware
This includes items such as curtains, sofa sets, cushions, cutlery, crockery, tablecloths and decorative craft products etc.
Media
This category is for blogs, magazines, news platforms, TV and Radio, social media etc. Those who make everything cool.
NPO Charities
This category aims to recognize the brands who bring impactful change to the lives of South African citizens and are dedicated to a certain cause.
Education
This category looks into brands whose primary objective is to keep everyone knowledgeable. They can also fall in the public, non-profit and private sectors.
Personalities and Influencers
This one is for the plugs and are driving the digital era with creativity, flair and personality!
Personalities and Influencers
This one is for the plugs and are driving the digital era with creativity, flair and personality!
Footwear
This category is for those brands that allow us to have a “sole” for the road. These brands design and produce sneakers, formal shoes, and slippers
Food
Examples for this category includes, condiments, establishments (restaurants or food stalls) and/or confectionery products.
Travel And Tourism
In this category we are looking for brands that create and curate experiences for enjoyment. We are talking tour operators, hospitality and accommodation etc.
Technology
Brands under this category produce and sell goods and services in electronics, and other industries related to IT including apps.
Services
This category is for those brands who provide value that is primarily intangible such as customer services, management, cleaning, logistics etc.
Footwear
This category is for those brands that allow us to have a “sole” for the road. These brands design and produce sneakers, formal shoes, and slippers
Food
Examples for this category includes, condiments, establishments (restaurants or food stalls) and/or confectionery products.
Travel And Tourism
In this category we are looking for brands that create and curate experiences for enjoyment. We are talking tour operators, hospitality and accommodation etc.
Technology
Brands under this category produce and sell goods and services in electronics, and other industries related to IT including apps.
Services
This category is for those brands who provide value that is primarily intangible such as customer services, management, cleaning, logistics etc.