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TikTok As A Driving Force In The Music Industry

Trends, challenges, hacks, advice and dance moves have emerged to a record high on Tik Tok. The platform reached 1 billion active users in 2021 and continues to grow. Similarly, the music world benefits to grow too. Music is the driving force behind the content created by most people on the platform.

Dance Challenges

Creating captivating content on Tik Tok has been mostly through the music on the videos. As many as 430 songs have passed 1 billion video views as TikTok sounds globally, over 175 songs that were trending on TikTok charted on the Billboard Hot 100. Numerous songs have had dance challenges on Tik Tok, including Meg Stallion’s song ‘Savage’ featuring Beyonce with more than 18.3M videos made. Meanwhile, in South Africa Nkao Tempela by Ch’cco, Mellow & Sleezy, has taken the country by storm. . The hit song, Nkao Tempela was mentioned over 19K times between the 1st of September to the 15th of December 2021.

killer kau dancing
Source: Zkhiphani

Amapiano Domination

From the takeover in 2018, the genre Amapiano has take social media and streaming platforms by storm. The genre has popularised beyond South Africa and reached global dominance. The Amapiano hashtag was the most popular music hashtag in South Africa. Siyathandana by Cassper Nyovest was the of the most popular songs in South Africa. It Ain’t Me by DJ Abux which also had a dance challenge that spread across the world trended on TikTok.

Recent Trends

There has been a few things happening in the country since the year started. However, it is without a doubt that South Africans enjoy entertainment and are always showing their creative side. With challenges changing, Nkao Tempela was last year’s popular dance but a new kid has hit the block. There is a new challenge that has everyone talking and moving, which is #UmlandoChallenge. The challenge has taken social media by storm and the song hasn’t been released yet. Since the release of the challenge, the original video has reached 1.2 million views on Twitter alone. Popular illustrator Slaying Goliath has created an illustration of the dance move.

man dancing
Source: Slaying Goliath

The music scene is boosted by social media presence. It also propels the creative space to great heights. It is amazing to see young people take their creativity to different levels with the use of the digital space. We can’t wait to see other emerging trends throughout the year.

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