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The Stimorol X Happyville Collab featuring Musa Keys

New Look, Same Flavour: The Stimorol X Happyville Collab. Stimorol collaborated with Jozi streetwear brand Happyville to reveal new packaging design.


Mzansi’s coolest gum announced a hype-worthy partnership with Maboneng-based streetwear brand Happyville. #NewLookSameFlavour is the name of this collab.

Happyville’s gifted founder Lebohang Serame is to design a unique range of threads for each of Stimorol’s three ranges. To clarify, the threads will be for the Original flavours, X-Fresh, and the never-ending Infinity experience. Every Stimorol fan will be able to find a look that matches their flow. Happyville’s gifted founder Lebohang Serame had this to say: “I’m excited to create a collection that’s flexible and fluid, to give Stimorol’s new generation of fans a chance to flow through the world as themselves.”

Image: Supplied

Musa Keys

One of SA’s most refreshing Amapianio stars, Musa Keys, is the dapper model for the #NewLookSameFlavour collab. The Vula Mlomo hitmaker will showcase the range on social media. In addition, Brand manager Khanyisa Ntshuntshe says, “We’re thrilled to work with the talented, young creatives involved in this collaboration. From the visionary minds at Happyville to the fantastic Musa Keys and the photographers who will be shooting him, there’s real energy in this team. They all have such a strong and authentic resonance with the Gen Zs that love Stimorol. We’re entirely confident that this collaboration and Stimorol’s approach going forward will be a success.”

Image: Supplied

Moreover, the collab drops tomorrow, so for a chance to take home your very own one-of-a-kind piece, keep an eye on Musa’s IG and Stimorol’s social feeds!

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