Iconic brands offering exclusive treats for loyalty

person holding phone

Whether you agree or disagree, we all love great deals and discount offers. More especially from brands, we admire the most. When we hear these brands offering sales, giveaways, and discounts for being loyal to them, we become extremely excited. We even go the extra mile to spending money we never budgeted.  

Although this can be seen as a jackpot by many people. Brands are using these as an opportunity to strengthen their relationship with customers. They improve their customer loyalty database through their Loyalty Reward Apps &  Programs.  

What are Loyalty Rewards? 

Loyalty rewards are discount offers in a form of incentives, discounts, and sales that brands offer to their valued customers. 

Here’s a list of brands offering complimentary rewards for every purchase you make for your loyalty. 

Polo SA

polo SA rewards app
Image: Polo website

Polo SA in partnership with Connoisseurs Vida e Caffe, recently launched their Loyalty Reward App. The app is designed in a way that gives customers an exclusive experience of how it feels to be their member.

The rewards range from free online deliveries, virtual gift cards, and cappuccino vouchers to name a few. Good news for Polo customers is that there is a reward for every purchase.

How it works?

To receive these top-tier benefits you need to download the Loyalty Reward Apps on your smartphone. Simple right?.  

The app is available at Google Play Store and Apple App Store. For every purchase, you make over R1 500  you get a 10% OFF discount or voucher Points which are redeemable at the store.  


starbucks rewards
Image: Pinterest

Do you enjoy sipping and indulging in a creamy cup of cappuccino before kickstarting your day like most of us do?. If Yes, Then Starbucks has you plugged with their greatest deals and treats.

Each purchase you make using the Starbuck Rewards app earns you free star points to spoil yourself. These points are only redeemable later once you reach a specific level. With the Star Bucks Rewards App, you get to have fun, earn, and later grab your favorite drink or food item on their menu. 

How it works?

You start earning your stars by simply downloading the Star Buck’s App on your smartphone and signing up. The App is available on Google Play Store or Apple Store. For every cup of coffee, you buy using the App, you are rewarded with one Star. The rewards can only be redeemed once you reach nine stars.  

NikePlus (Rewards App)

Nikeplus rweards
Image: IncentiveX

If you want to be unique and stand out from the crowd. Here is the plug from Nike

The iconic brand Nike offers the greatest deals to their loyal customer through the NikePlus Membership Rewards App. This app allows customers to have an exclusive experience with Nike and have access to all the latest releases and editions. By being a member you remain afloat with the latest promos and products. One of the benefits of being a member is that you also get to enjoy and celebrate your birthday with the Nike family. 

How it works.

To get exclusive deals, rewards, and treats, you have to download the NikePlus (IOS) App on your smartphone. The app is available on Google Play Store and Apple Store. It gives you access to all the latest trends, ranges of products offered and discounts. 

Loyalty reward goals for brands

In today’s world, it is hard to fully trust what is in the surface. Is out of the brands appreciation for precious customers that they have these programs?, or is it a modified tracking system?. One thing we need to remember about all of these apps is that they allow the brands to have a deeper understanding of our patterns of purchase. Soon after downloading the apps, you will start seeing ads from the brands popping up on your social media pages.

Now, the question is… are these loyalty reward programs made to benefit us or to make data capturing and research easier for the brands?. Food for thought.

Brands and Racism: What brands can learn from Starbucks

Racism has become a hot topic on social media and brands are faced with the challenge of upholding non-racialism within their companies. It is just unfortunate that people work on brands and not the other way around. Sometimes people tend to do despicable things such as racist acts. The 12th of May could have been business as usual at the Starbucks in Philadelphia (in the USA), however a Starbucks employee who happened to be white saw it fit to call the police to arrest two black males; Rashon Nelson and Donte Robinson for trespassing. It was after she asked the pair if they needed help which they declined by saying they were waiting for a business meeting. A few minutes later, the police came and arrested the pair.

As usual, social media went abuzz after a video of the incident emerged online and as “expected” Starbucks was accused of racially profiling and a call to boycott Starbucks was made. It is incidents such as this one that can damage a brand. H&M learned the hard way at the beginning of this year, when they showed a black boy wearing a sweater with the words “Coolest Monkey In Jungle”. The company has since experienced a massive decline in sales and of cause profit. H&M clothes to the value of $4.3 Billion remained unsold.

These are some of the consequences that brands will have to face for racially bias acts. The biggest mistake that brands make when accused of racism is assuming that after issuing a press release with the words “we are sorry, this is not who are as a brand” consumers will automatically forget. Consumers have heard such statements for the longest time. They want to see action i.e what the brand is doing to address such incidents and what the brand has done previously to deal similar situation.
Starbucks is doing something phenomenal in addressing the racial profiling incident that took place in Philadelphia. It is not a perfect solution however a step in the right direction that other brands can follow.
1. Take full responsibility- don’t play the blame game
Starbucks could have easily isolated themselves from the incident just like OUTsurance did when they blamed a juniour staff member for the “anti-black ad”. Starbucks, instead, took full responsibility of the actions by their employee and apologized. Brands need to learn that isolating themselves from issues of racism by their employees does not make them any better.

2. Talk is cheap
Brands can always talk themselves out of a situation, however that can only take them so far. Starbucks CEO Kevin Johnson took the onus upon himself to meet with the victims and apologized profusely to them. According to the Communications Manager for Starbucks South Africa, Fareed Mohammed Starbucks will be closing its more than 8 000 company-owned stores in the US on the afternoon of May 29 to conduct racial-bias education geared toward preventing discrimination in Starbucks stores. Starbucks South Africa will also conduct similar training once the training kit has been completed. Starbucks is really putting their money where their mouth is. Dove still kept their “normal to dark” labelled body creams on the shelves even after consumers deemed the packing to be racist. Other brands should learn to invest money to address racism to ensure long term success.

3. Engage with the victims
Starbuck’s CEO took time from his busy schedule to meet with the pair to apologize. Others may argue and say he had to be because a lot is at stake. What he did is remarkable, more so that the two gentlemen will be involved in the policy development. The owner of The Bungalow Restaurant in Cape Town didn’t take even two minutes of his time to address his restaurant patrons who were labelled “2 Blacks” on a till slip, instead he blamed the billing system.

4. Provide regular updates
Communication is key in any crisis. A single press release can only go so far. Starbucks issued a series of statements about where they stand as brand regarding the incident and what are they doing to better the situation. Spur Steak Ranches only issued one press release after the a black lady was attacked at one of its outlets. Spur has since experienced a steady decline in sales and profits.

It for these reasons Starbucks gets a Pat. Please remember to share the article on all your social media platforms.