The matric class of 2021 were faced with many challenges towards the end of the finish line. The Covid-19 pandemic forced them to have half a year of contact classes in grade 11. A shift in lockdown levels during their matric year also posed as a threat to the quality of their education. One would have thought that that would be the end of it, until the debate about the publication of the results. Fortunately for media platforms ad some matriculanys, the National Senior Certificate results were published on the 21st of Jan 2022.
Basic Education Minister, Angie Motshekga announced the pass rate of 76.4%, a 0.2% improvement from the previous year. The class of 2021 have now entered what we call ‘the real world’ faced with many choices to be made. The first hurdle they will be faced with is the decision of what to pursue in terms of work or studies. Lets have a look at five entry-level marketing jobs.
Marketing Coordinator
This sole is a balance of data collection, research and the creative space. Marketing coordinators are the support element in marketing teams. Some duties include competitive analysis, sales forecasting, media placement, campaign implementation and compiling reports.
Account Coordinator
Account coordinators are the link between the paying clients and the rest of the marketing team. Key responsibilities include relaying information, quality assurance, meeting deadlines and ensuring client satisfaction. This job requires excellent communication and organizational skills.
Outside Sales Representative
Sales positions are important across any industry, marketing is no exception. Outside sales representatives are the face of the company, the people who go out to get the bacon. They maintain good relationships with existing clients and cold-call prospective customers, making the role best suited for good communicators who are highly competitive and self motivated.
Social Media Specialist
In the world of digital communication, social media has taken the lead with many brands hopping on the train. Social media specialists are the brand’s voice on platforms like Twitter, LinkedIn and Facebook to name a few. Their duty is to build connections, engage followers and ensure social media growth on all platforms. This role is best suited for good communicators who can adopt the voice of the brand.
Public Relations Specialist
Public relations is all about maintaining the general image of the organisation. PR specialists work with the media, they plan events and external communication strategies. They are in charge of communication, whether good or bad.
The marketing world is very broad, with specialisation opportunities in different departments. This was just a brief look at all the possibilities within the industry.