You Belong with Brutal Fruit’s New Fragrance

Brutal Fruit Spritzer came into the market in 2018, since then it is one of the most recognised drinks. The brand has made their target audience clear and markets their products to mostly women. As a result, Brutal Fruit has launched a new product.

You Belong

In addition to their product offering, Brutal Fruit has introduced a world first fragrance by an alcoholic brand. You Belong celebrates a sisterhood that uplifts and positively affects all those they encounter. The fragrance helps make a better effect with your entrance into a room or owning a moment with how you smell and how that scent makes you feel.

Image: Supplied

The Notes of the Fragrance

Crafted in partnership with master perfumers and inspired by Brutal Fruit lovers, You Belong is a one-of-a-kind fragrance that blends sparkling citrus and floral top notes. In addition, there is a middle of sandalwood, plum and peach, subtly underscored by a base of tonka beans, labdanum and precious woods. The resulting bouquet is an elegant, visceral experience that carries with it the feeling of belonging. If #YouBelongToAffect, then You Belong is the ultimate accessory for you.

This is an interesting adventure from Brutal Fruit. Furthermore, this shows how brands can venture to different markets with the same target audience.

Brutal Fruit Spritzer’s exclusive Birthday Brunch

Shekinah performing at Brutal Fruit event

Brutal Fruit Spritzer’s first birthday celebrations held in Jozi today proved that success really does taste better shared. Over 100 of South Africa’s most powerful influencers and media personalities joined the brand at an exclusive birthday brunch at a unique location, The Execuflora Greenhouse near Fourways, set amongst lush greenery in the heart of the city.

Brutal Fruit’s #SpritzerBirthdayBrunch offered guests a mouth-watering menu that incorporated some of the Spritzer’s ingredients into the food. From mini watermelon cakes drizzled with Brutal Fruit Spritzer to a syrup tailor-made for the event, guests were treated to a blissfully special occasion.

Brutal Fruit Brand Manager Gugu Dlamini says: “Brutal Fruit believes in the power of the collective, South Africans – supporting and celebrating each other’s successes and milestones in life. Brutal Fruit is proud to be the curator of these influential collectives. This is the very essence of our brand ethos – simply that success tastes better shared.”

Toke Makinwa speaking at Brutal Fruit Spritzer
Keynote speaker: Toke Makinwa

Nigerian radio personality, television host, vlogger, lifestyle entrepreneur and author Toke
Makinwa joined us in SA and celebrated her own birthday alongside Brutal Fruit Spritzer, and
as the keynote speaker she spoke about her own personal success, which she largely attributes to the support she received from various women throughout her life. Makinwa encouraged guests not to compare themselves with others and to always celebrate their own progress, no matter how small or slow it may seem.

Celebrated South African MC Candice Modiselle, South Africa’s incredible singer and
songwriter Shekhinah; the very talented Thabsie , DJs Nel and Mmiso kept the celebrations
going well into the afternoon, as guests enjoyed the easy-drinking and sophisticated taste of
Brutal Fruit Ruby Apple Spritzers. Celebrities and influencers spotted at the event included
C2 General Melody Molale, Anele Zondo; Mbali Nkosi Kim Slaffa, Refiloe Nkoane, Boitumelo Nxumalo, Kamo Modisakeng, Kiara Kittner, and more.

Brutal Fruit Spritzer has been overwhelmingly well-received in South Africa in its first year on the market, exceeding all sales volume expectations. It makes for the perfect drink to be shared with your favourite people at brunchtime, summertime, pretty much anytime – something to be enjoyed with your special squad.