Audi to drive important conversations at the 2019 Beauty Revolution Festival

Audi to drive conversations at the Beauty Festival
  • South Africa’s boldest beauty festival taking place on 6 & 7 April at Sandton Convention Centre
  • Audi to own the panel discussion platform as: “Power Talks” Progressed By Audi.
  • Important partnership for Audi in driving conversations around diversity, empowerment and progress

As part of Audi’s local brand story of driving progress on important topics of diversity, empowerment and inclusivity, the brand with four rings is proud to announce their partnership with the 2019 Beauty Revolution Festival. As part of this collaboration, Audi and Beauty Revolution will create a conversation platform at the event, titled: Power Talks Progressed By Audi. This will include a series of interactive panel discussions where influential keynote speakers will discuss important issues affecting South African women right now, beyond the superficial level of beauty.

The Beauty Revolution Festival seeks to humanise and celebrate all kinds of beauty and to empower women of all backgrounds and body structures to live their own truth regardless of social standards and pressures. The Power Talks Progressed By Audi panel discussions will be facilitated by well-known activist, lawyer, model and actress, Thando Hopa.

Thando is a familiar face to the Audi brand. In 2017, she was introduced as the face to the award-winning marketing campaign for the new Audi Q2, titled #untaggable. “With a unique personal story of breaking stereotypes and challenging the norm, we are excited to partner with Thando Hopa once again.” said Asif Hoosen, Head of Marketing, Product and PR at Audi South Africa.

“Although our partnership with Thando this year, through the 2019 Beauty Revolution, is slightly different from the last, we are thrilled that this gives us an additional opportunity to translate what the Audi brand stands for and to continue building a meaningful, local brand story for Audi in South Africa. We look to build partnerships with other brands, platforms and influencers who believe in driving progress in our society. That for us is how we humanise Vorsprung, he concluded.

The Beauty Revolution Power Talks Progressed By Audi will focus on topics such as: “Living Your Purpose”, “The Business of Beauty”, “Body Positivity” and “Identity and Influence”.

The 2019 Beauty Revolution Festival Founder, Yasmin Kathoria, says that the Power Talks Progressed By Audi is an important platform to encourage meaningful conversations around the dynamics of the beauty, how women are portrayed in society and the challenges of defining one’s own identity within that context. We want to create an inclusive beauty experience for South Africa women where they can be inspired, have fun, learn and spoil themselves. By partnering with a progressive brand like Audi, we are proud of what we will embark on over the upcoming weekend.

The Beauty Revolution Festival, termed South Africa’s boldest beauty festival will take place on 6 and 7 April at the Sandton Convention Centre in Johannesburg. Besides the Power Talks Progressed By Audi panel discussions, the event will feature make-up masterclasses, new beauty product launches and the latest trends in haircare, skincare, fashion and technology.

For more information on the event and to book tickets, visit

Follow #ProgressedByAudi to join in the conversation on social media.

Top 5 “Vrr Pha” Brands

Golf R

The trending phrase during the 2015 festive season was “Ziright iGirls” meaning “are the girls okay?”. This phrase was used to make fun of the people who worked too hard to impress girls in social spaces e.g. clubs, social markets and chesa nyamas by buying them expensive drinks. However, this year the wheels have turned and you will hardly hear people using that phrase, because “Vrrr Pha” has taken over this December’s festivities.

For those who do not know what Vrr Pha means, it is a phrase that is used to describe the sound that an engine of modern sports cars make when changing gears. Vrr Pha is often associated with hot hatchbacks that have a direct-shift gearbox (DSG) and dual-clutch automatic transmission. And of course it is not every car that can make the Vrr Pha sound, it takes a certain car brand to produce such a sound. In this post PAT ON BRANDS explores the top 5 car manufacturers that are associated with the Vrr Pha trend.

1. Volkswagen Golf 7 R

Source: VW Website
Source: VW Website

The VW Golf 7 R is a stunner, and commonly perceived as a “panty dropper”. It is also probably the car brand that made the “Vrr Pha” trend popular. If you are looking for “street cred” this is a perfect brand for you. With a starting price point of R583 800, this Vrr Pha will have you turning heads with its sporty looks. It is also without any doubt that the Golf 7 R has the credentials of a hot-hatch. Powered with a 2.0 Litre Turbo charged, 4 cylinder engine peaking at 292 horsepower and 280 lb-ft of torque. This four-wheel drive will get you from 0 to 100KM/h within 5.2 seconds making it the fastest Golf ever made. The fuel consumption on this Vrr Pha is 7.1 litres for every 100KM.

2. BMW M140i

Source: BMW Website

In 2016, BMW changed the name of the BMW M135i to M140i. According to Auto Express, the M140i is the fastest and most powerful 1 series money can buy. It is the only Vrr Pha on the list that has a 3 litre 6 cylinder, turbocharged engine and a rear-wheel drive. The rear-wheel drive makes the M140i one of the finest handling hatchbacks in the market. Although, it has 3 litres engine it is still not faster than the Mercedes Benz A45 as it takes 4.6 seconds to get to 100km/h. The BMW M140i has an 8-speed Steptronic transmission that consumes only 7.1 litres of fuel per 100 km. The engine produces 250kw and 500Nm. To drive this Vrr Pha out of the dealership will cost you about R607 000.

3. Mercedes A45 AMG


According to this Vrr Pha is the ultimate hot hatchback. The Mercedes Benz A45 features the most powerful 2 litre turbocharged, four cylinder engine in the world. The 7-speed dual clutch transmission produces 280KW and 475NM torque giving it the ability to reach 100km/h in 4.2 seconds. This makes the A45 AMG the fastest Vrr Pha on the list. However, with that accolade comes higher fuel consumption, with only 7.3 litres giving you 100km. In order to get this hot hatch, unfortunately you will have to go deeper in your pockets as it will set you back R737 314.

4. Audi RS3 Sportback


According to Quattro World the Audi RS3 is more of a “ballistic hatch”. According to Top Gear the Audi RS3 is innocuously-looking, which basically means it lacks the ability to cause any harm. However, the price is quite harmful as it is the most expensive Vrr Pha on the listwhen compared to the Golf R for example. The basic price of the Audi RS3 is a whopping R775 500, which gets you what I call a unique blend of beauty and performance. This Vrr Pha will take you 4.3 seconds to get from 0 to 100km/h with its 2.5 litre turbocharged, 5 cylinder engine. The torque on this beaut is a massive 465Nm and has a horsepower of 270 kW which gives you a top speed of 250KM/h. When it comes to fuels, this Vrr Pha guzzles, 8.1 litres of fuel gives you about 100KM to drive.

5. Ford Focus RS


In order level the playing field, we  couldn’t pull out the Ford Focus ST to compare it with the A45s and RS3s of this world. We had to call out its big brother, the Focus RS. Again, the Ford Focus ST is probably one of the hatchbacks that seem to have lost its streets-cred as a Vrr Pha. It doesn’t make that impressive Vrr Pha sound when compared to its counterparts, however according to it is still a strong contender in the hot hatchback segment. Featuring a 2.3 Ecoboost litre four cylinder turbo engine. The Ford RS produces 257kW and 440Nm which makes the fourth fastest Vrr Pha on the listthe slowest Vrr Pha on the list, with the ability to reach 100 KM/h in 4.7 seconds. The basic price of the Ford Focus RS is R699 900, which is more expensive than the Golf R. The fuel consumption on the Ford Focus RS is 8.1 litres per 100KM which is the same as the Audi RS3.


Each one of the Vrr Pha brands have something unique to offer, from being the fastest, prettiest or most fuel efficient. The choice is completely yours. In terms of price and fuel efficiency the Golf R is a winner which we I believe has to do with why you and the rest of the world has spotted soI see many of them on the road. The Mercedes Benz definitely takes the title of being the fastest. Please let us know what your thoughts are on the Vrr Phas and which one stole your heart by leaving a comment below. Also do remember to share and to get in touch with @PatOnBrands on Twitter, Facebook, Instagram and SnapChat.