Sun International has announced the appointment of Nthabi Motsoeneng as its new Chief Marketing Officer, effective Monday, 1 June. A seasoned marketing leader with more than two decades of experience, Motsoeneng brings extensive expertise in consumer-centric brand building across both emerging and developed markets. She joins Sun International from Pernod Ricard, where she served as Chief Marketing Officer for Africa and the Middle East.
During her tenure at Pernod Ricard, Motsoeneng led regional marketing strategies that delivered strong commercial growth and internationally recognised campaigns. Her work has earned accolades at the Cannes Lions International Festival of Creativity and the WARC Awards, where she also served as a jury member and jury president.
Extensive Experience Across Global Brands
Before joining Pernod Ricard, Motsoeneng held senior leadership positions at several multinational companies, including Tetra Pak as Marketing Director for Southern Africa. She also held marketing roles at Kimberly-Clark, Tiger Brands, The Coca-Cola Company, GlaxoSmithKline and SABMiller.
Her experience across FMCG and global brand environments is expected to strengthen Sun International’s evolving marketing strategy as the company continues to expand its omnichannel gaming and hospitality offering.
Focus on Digital Growth and Customer Engagement
In her new role, Motsoeneng will oversee marketing strategy across Sun International’s portfolio of urban casinos, resorts, hotels and online platforms. Her responsibilities will include strengthening brand equity, deepening customer engagement and supporting growth through the group’s integrated omnichannel ecosystem.
Commenting on the appointment, Sun International Chief Executive Ulrik Bengtsson said Motsoeneng’s experience aligns with the group’s long-term ambitions.
“Nthabi brings extremely relevant experience from lifestyle brands to Sun International and our portfolio of experience-centric resorts and casinos. Her understanding of how to translate deep consumer insights into actionable marketing initiatives will be critically important as we continue our journey to build a digitally led, market-leading, omnichannel gaming company of scale,” he said.
A Truly Iconic African Business
Motsoeneng said she is excited to join the organisation at a transformative stage of its growth journey.
“Sun International is a truly iconic African business with a rich heritage and tremendous potential. I am thrilled to join the organisation and contribute to shaping the next chapter of growth by building stronger customer connections, elevating our brands, and creating experiences that people will remember and return to,” she said.
Motsoeneng joins the leadership team as the group accelerates its evolution into a digitally led gaming and hospitality business. She holds a BA in Marketing Communication and Industrial Psychology and is accredited in Lean Six Sigma and Agile Scrum methodologies.
