Stimorol gives your taste buds a throwback with the new limited-edition Retro flavour chewing gum.
A taste of throwback
It’s a refreshing bubblegum flavour that treats your taste buds to a throwback. Stimorol Retro goes beyond just a flavour, it’s all about the nostalgia of the ’80s, ’90s and ’00s. And if you weren’t there for all that, don’t worry, you’ll feel like you were. This was launch through a mosaic on twitter which the amplification was driven through our advocates which revealed the product in 24 hours. This trended for Please see link for the videos and attached press releases.
“With each chew, Stimorol Retro’s refreshing bubblegum flavour triggers iconic flashbacks of old school cool,” says Trushann Thomas, Category Brand Manager – Gum SA. “The new bubblegum flavour takes you back to when boomboxes and roller-skates were hip and happening when the hair was big, but shoulder pads even bigger, and when we were all Friends with Ross and Rachel.”
“Our marketing campaign will create intrigue by allowing our consumers to playback ‘What’s their Retro Flavour’, while they kick it old school.” says Trushann Thomas Category Brand Manager – Gum SA.
For more content on the Stimorol Retro checkout the @StimorolSA on social media. Also, go to nearest retailer and find out how throwback tastes like.