Savanna Premium Cider is turning things around with its playful and refreshing #TryJanuary campaign.
A Fresh Perspective on Resolutions
Instead of pushing for perfection, #TryJanuary encourages people to embrace the art of trying. Savanna celebrates every small effort, whether it’s experimenting with new habits, exploring hobbies, or simply striving for balance. Kolosa Kokolo, Brand Manager for Savanna Premium Cider at Heineken Beverages, sums it up perfectly:
“January hits, and suddenly you’re staring at a list of resolutions that feel more like a chore than a choice. That’s why we’re saying, don’t overcommit—just try, because life is about balance.”
With the #TryJanuary campaign, Savanna offers a guilt-free and fun-filled way to welcome the New Year while enjoying their popular Savanna Dry or the alcohol-free Savanna 0.0% Alc Free. Both variants are available in bundle deals at stores nationwide during this period.
Adding Fun to Fitness
To make trying even more rewarding, Savanna introduces the SAVA app. This innovative walking app combines fitness and fun, allowing participants to earn a share of R350,000 in cash and exclusive Savanna merchandise.
Here’s how it works:
- Visit SavannaTryJan.co.za to join.
- Complete weekly walking tasks and stay active.
- Win prizes, including Savanna merch, for your efforts.
- A fun twist on a triathlon featuring lighthearted events for the adventurous.
- Share your wins (and misses!) with other Savanna fans at events nationwide.
Savanna’s Message: Celebrate Small Wins
Savanna’s campaign promotes kindness to oneself. It’s not about reaching lofty goals; it’s about embracing progress, no matter how small. Whether it’s lifting dumbbells or enjoying dombolo, Savanna reminds us that balance is key.
A Global Brand with a Witty Edge
Savanna Premium Cider, launched in 1996, has become the largest cider brand globally by volume. Known for its crisp taste and clever humor, the brand wins fans worldwide. Their alcohol-free variant, Savanna 0.0% Alc Free, mirrors the iconic dry taste of Savanna Dry and is fully compliant with South African alcohol-free product regulations.
As Savanna says, “It’s dry, but you can drink it.”
For more information, follow Savanna’s social media platforms:
- Instagram: @savannacider
- Facebook: @SavannaCider
- Twitter: @SavannaCider
Join the #TryJanuary movement today, and toast to trying with Savanna!
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