The concept of ‘Artistic Wisdom’ emphasizes both subjective as well as objective knowledge. Samson launches the “Pass the Baton” campaign in celebration of 16 June.

The mentorship campaign ‘Pass the Baton’ aims to empower, equip mentees and young professionals with insights on how to become successful in their respective fields.

The campaign’s executed through a four-part series where three brilliant industry leaders: GreatJoy Ndlovu, Simphiwe Mtembu and Malose Pete shared their inspirational stories about their professional journeys of being an artists in South Africa.

Mentors are seen in their element and art studios, passionately speaking about what inspires them and how they would in turn love to inspire not only their mentees but also the youth in their communities. 

In addition, vehemently painting the canvases of our minds; while sharing insight on how they guide their mentees toward a brighter future and the reasons for that guidance. . Through this, aspiring youth were afforded the opportunity to access knowledge and insight directly from those industry leaders.

The brand has evolved and now including a core range of workwear-inspired apparel that has extended into major street fashion. The range includes boiler suits and shorts, carpenter style trousers, kitchen suits and dungarees with an authentic African aesthetic.

Visit www.samson-sa.co.za and follow @samsonafrica for more information about the great work that Samson is doing to inspire, support, and encourage the young people of South Africa.

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