The YOBAs is proud to announce the South African Broadcasting Corporation (SABC) as the official media partner for its 2025 edition. This impactful collaboration brings together two influential platforms united by a shared mission: to spotlight youth excellence, celebrate entrepreneurship, and amplify authentic South African stories.
National Reach to Elevate Youth Voices
With a powerful national footprint—19 radio stations broadcasting in all 11 official languages and five television channels—SABC is uniquely positioned to champion the voices of young innovators. This partnership will extend the reach of the YOBAs, ensuring that the stories of ambition, innovation, and impact resonate across both urban hubs and rural communities.
A New Era of Visibility for Youth-Owned Brands
For over three years, the YOBAs have honoured exceptional youth-owned brands from across the African continent. Now, with SABC on board, the awards will enjoy , allowing stories of determination and enterprise to inspire the next generation of entrepreneurs. “Partnering with the SABC is a significant milestone for us,” said Pat Mahlangu, Founder and CEO of the YOBAs. “Their credibility and national reach mean the successes of youth-owned brands will be seen and celebrated countrywide—motivating even more young people to pursue their business dreams.”
Telling Stories That Matter
The media partnership will deliver exclusive content in the lead-up to and following the 2025 YOBAs. Audiences can look forward to:
Interviews with finalists and winners
Brand features across SABC platforms
Promotional content highlighting the road to the awards
Together, the YOBAs and SABC aim to spark a national conversation around the importance of youth entrepreneurship in building South Africa’s economy.
“We are excited to collaborate with organisations that share our passion for storytelling and youth empowerment,” said Ongeziwe “Oz” Lupuwana, Head of Integrated Marketing at SABC.
“This partnership will help us reach more communities and inspire meaningful change.”
For more Information Visit : www.top16yoba.co.za
Save the Date: 21 June 2025
The Top 16 YOBAs 2025 will take place on Saturday, 21 June 2025, recognising excellence across 18 categories. Get your tickets at webtickets.com
