Prada has done it again, turning something ordinary into something outrageous. This time, it’s a safety pin (South Africans know it as a spelete) wrapped in crochet and sold as a luxury brooch. The internet is buzzing, wallets are confused, and fashion enthusiasts are debating: Why is this so expensive?
The Price Drop
The Prada Crochet Safety-Pin Brooch retails for over R13 000. Yes, you read that right, thirteen thousand rand for what many of us would call a household spelete.
What Makes It Expensive?
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Craftsmanship
This isn’t your ordinary pin from the local sewing kit. Prada’s spelete is hand-crocheted, with precise stitching that takes time and skill. Each pin is carefully assembled in line with Prada’s high-end production standards.
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Materials
The brooch uses brass for the pin and premium cotton threads for the crochet wrap. It also features Prada’s iconic triangle-logo charm, turning an everyday object into a designer statement.
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Brand Power
Let’s be honest: the Prada name alone carries enormous weight. You’re not just buying a pin, you’re buying heritage, recognition, and exclusivity. Limited colour options and the brand’s storytelling philosophy push the value even higher.
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Design Philosophy
Prada loves to challenge norms. Known for its “ugly chic” aesthetic, the brand elevates mundane items into conversation starters. The spelete isn’t just a brooch — it’s conceptual fashion, a wearable piece of Prada’s creative vision.
Is It Worth It?
That depends. If you value craftsmanship, design innovation, and brand prestige, then this spelete may be a worthy addition to your luxury collection. But if you’re comparing it to a regular safety pin from your gogo’s sewing kit, the price might feel outrageous.
At the end of the day, Prada has done what it does best: turn the ordinary into the extraordinary, and spark debates across the internet.
