When Pat on Brand’s founder, Pat Mahlangu, decided to start this passion project, he had no idea that it would gain as much traction as it has over the past 4 years.
Although we are still toddlers as far a brand is concerned, we have created quite a name for ourselves. Having hosted numerous dialogues and events that focus on marketing and digital innovations. We have also interviewed some of the most interesting and sought-after industry professionals in the country. From CEOs to content creators, from social butterflies and politicians.
Pat on Brands has grown, and we have huge plans on how to take this brand to exciting heights. But before we delve into our plans, let us take it back to how and when Pat on brands started.
2015
Pat on Brands started on social media. Our CEO, Pat Mahlangu spearheading conversations around marketing. He focused on the brands that got it right, and of course those who missed the ball. Pat shared his thoughts, opinions, and expertise while using witty hashtags and giving insight into the brands we all know and love. As well as their identity and marketing strategy.
This is also the year that Pat introduced the first Pat on Brands logo.
2016
Pat speaks at one of the biggest Youth Conferences in the country, Representing Pat on Brands as an entrepreneur in the making, at The NextGen Leadership Conference.
The Pat on Brands website goes Live on 2 December 2016, along with the first article on the platform.
2017
Pat launches, Run with Pat. An initiative aimed at networking with a difference, the difference being fitness. Run with Pat received much engagement and support from like-minded people.
2018
Pat on Brands relaunches its website and new brand identity. New look, new year. This is the birth of a new era for Pat on brands.
The first-ever Brand of The Month feature with Puly’s Cupcakes was presented with the new website launch. A segment aimed at highlighting black-owned brands that are pioneering innovation and creativity.
2019 – The first-ever Pat on Brands Dialogue
The Journey of Branding was the theme of the very first Pat on Brands Dialogue. Held on 6 June 2019 at the home of Pat on Brands, Tshimologong Precinct in Braamfontein, Johannesburg.
Pat describes the dialogue as “an initiative born from the culture of storytelling to encourage dialogue between dynamic marketers with a track record, as well as young professionals who have just started their marketing careers. A platform that encourages the well-seasoned marketers to share their stories and experiences”.
Since then, the Pat on Brands dialogues have hosted a number of industry giants such as Musa Kalenga, the CFO of Brave Group, the Founder of Bloom Marketing, Nokuthula Magwaza, Christinah Mazibuko, Director and owner of Fifth Ace, Khensani Nobanda, group executive marketing and corporate affairs at Nedbank and CMO of Google Africa, Mzamo Masito, just to name a few.
2020
To commemorate Woman’s Month, Pat on Brands launched the Pat on Brands Dialogue, Imbokodo Edition where young and dynamic women in the marketing and communications discuss all things marketing.
The Imbokodo Edition is now a hub for women entrepreneurs and industry professionals to discuss issues and challenges they face. The Imbokodo stan takes place every Wednesday at 1pm on the Pat on Brands Instagram Live.
To the top
There are many exciting plans that we are cooking up at Pat on Brands that align with the heart of our mission which is to educate, inform, and entertain. Shine a light on brands that do well in the community, that strive for greatness and challenge and change the narrative.
As we enter our fifth year, we look to grow and be the go-to place for brand news and current affairs, trends, and reviews on some of the best products and services. And in order for us to continue to be relevant and remain consistent, we need your help.
R1000 in cash is up for grabs for one lucky Pat on Brands follower. Take this easy survey to help us improve our content and you could win. #Ungazincishi
