Slaying Goliath

Kickstart your creative hustle with KFC

3 LUCKY DESIGNERS GET TO COLLABORATE WITH KFC ON LIMITED-EDITION STREET GEAR & A CHANCE TO WIN R30 000 AND MORE. The American famous chicken brand,

Ami Faku

Game Supports Local Artists Across The Country.

Much-loved South African artists, Arno Carstens and Ami Faku will treat Game customers and followers to acoustic performances. Shot in Game stores in Johannesburg and Cape Town that will be live streamed to the Game Facebook page on 19 and 26 June.

Pat on Brands 16

Pat on Brands Top 16 Brands by the Youth.

South Africa might be the cradle of civilisation but we are a young country and with us celebrating June 16, we are excited to introduce the Pat on Brands Top 16 Brands by the Youth. This is a recognition of the amazing brands that are built by young people.

how to be an influencer

How To Be An Influencer In 5 Easy Steps

Brands are always looking to work with social media influencers, they are at the fore-front of the people and are more often than not – a way for brands to expand their reach and drive sales.
If you ever thought about being an influencer, here’s how.

Cassper Nyovest and Drip Footwear

Cassper Drippin’ in a collab

On the 8th of June, Cassper Nyovest and Lekau Sehoana, Founder of Drip footwear made a mind blowing announcement of a partnership worth millions, R100 Million to be exact.

African Brands

Are African Brands out of touch with Africans?

African brands are not getting enough love from home and we need to resolve this. According to the annual Brand Africa survey for the 100 most admired brands in Africa, only 13% are homegrown while the rest of the list is dominated by European and North American brands.

Letter from the Editor – The Popularity Rules

According to The Popularity Rules, everything we were told is a lie, good grades, good behaviour and hard work mean nothing. Popularity is the only prize that counts. The popular people get an easy ride all the time, not because they are smart or special, but because they know a friend, who knows a friend.

Converse launches Pride collection

For their sixth annual Pride collection, they tapped a group of All Stars to create a new product collection by and for the LGBTQIA+ community. Inspired by the individual stories of these five All Stars from around the world, each style from the collection features a graphically-driven capsule and campaign that explores the duality of struggle and joy along the journey to self-love.

Lerato Agency wins lucrative advertising opportunity.

Lerato Agency is proud to announce that we are amongst 20 companies who have won media space valued at R175 000 from Tractor Outdoor as part of their 20in21 SME marketing Initiative. This opportunity means that Lerato Agency will be on digital screens and billboards around Johannesburg North.

Covid-19

#POBINSIDERS: A year in – my thoughts on the global pandemic.

9 March 2020, South Africa’s Coronavirus stats stood at only 7 positive cases… A year later, over a million positive cases and many lessons learnt. Many lives have been lost, businesses shut, jobs lost and above all of that, the world stood still as we all tried our best to minimize the chances of catching this deadly virus while we also scrambled to stay afloat.

Jeff Bezos

Amazon CEO, Jeff Bezos steps down after 27 years.

Amazon CEO, Jeff Bezos is stepping down and will transition, from the third quarter, into the role of executive chair. Andy Jassy, who is the current CEO of AWS (Amazon Web Services) will replace Bezos as the new CEO.

#PatonTrends: How brands can fight through the noise and stand out in a digital world.

Digital platforms have without a doubt, opened up interesting opportunities for brands to engage with consumers. Brands no longer have to wait to see their sales reports in order to know their performance. Everything is a click away and brands can connect with their audience directly through social media.
This brings me to the question; how do brands stand out and fight through the noise?

First in SA: Kauai launches coffee and smoothie subscription

In a bid to save money for their consumers, healthy natural foods specialist Kauai, has launched a subscription offer for unlimited organic coffee for a month as well as daily smoothies for either 15 or 30 days. The subscription service will be made available in 150 stores nationwide.

Brands that received Pats and Slaps in 2020.

This year was extraordinary for so many reasons. Since March, our heads have not stopped spinning for many of us. For brands, 2020 was a year when many were forced to rediscover if they had a purpose, what that purpose is, and how they plan to anchor their place in the world and keep their promise.

Top Marketing trends for 2021.

It’s that time of the year when we take a peak at the year ahead and of course reflect on the year that it was.

The 2020 Joburg Film Festival focuses on youth development

The 2020 Joburg Film Festival will be held over two days on 28 and 29 November: instead of the usual six days, considering the Covid-19 pandemic. This year’s festival will focus on a limited film selection with a huge focus on youth development workshops.

CRUZ limited edition Banana Deluxe

AKA releases new limited edition Cruz, Banana Deluxe

Hip Hop mogul, Kiernan Forbes, famously known as AKA, has released a new limited edition CRUZ vodka, Banana Deluxe. The multi-award-winning rapper has plenty to toast to, including the success around his latest album, Bhovamania.

An evening with Mzamo Masito: The prospects of Marketing in 2020 and beyond

The last Pat On Brands Dialogue for the year, was an intimate yet powerful one. We gathered at the hallowed halls of the Pat On Brands headquarters, at Tshimologong Precinct, in Braamfontein Johannesburg. This past Thursday, 5 November 2020. All COVID-19 protocol was observed.

Cancel Culture needs to be CANCELLED!

We can all admit that the South African Twitter streets have been nothing but depressing as of late especially because it’s been overshadowing more pressing

empty shelves - uninvited guest

The uninvited guest

The year 2020 is definitely a symbolic year, not only because it’s the 20th year of the 3rd millennium, a leap year and the beginning

Nando's coronavirus post

Nando’s Coronavirus Post: Pat or Slap?

Nando’s added some spice into the coronavirus conversation. Yesterday, the brand shared a post on social media that had many of its followers in stitches

Corona Virus and brands

The impact of the Coronavirus on Brands

This past week, the Coronavirus aka Covid19 was declared a global pandemic by the World Health Organisation. This means that the virus is now a

How to keep your office organised

12 March is Organise Your Home Office Day and I would like to share some tips on how to organise your office. Having a disorganised

Cars Consumer Awards 2018/2019

On Thursday, 24 January the fourth iteration of Cars.co.za Consumer Awards powered by Wesbank were hosted the Cars Consumer Awards at a star studded, red

Melody Miya

Melody Miya goes back to his first love

After months of speculations of whether Melody Miya  will ever go back to his first love – radio. Melody Miya is finally making a comeback.

The aftermath of Global Citizen Festival

The Global Citizen Festival took place on Sunday, 2 December 2018 at the FNB Stadium in Johannesburg. The festival was probably the most anticipated event

Marketing in the Fourth Industrial Revolution

Africa, particularly South Africa has been playing catch up in the previous revolutions i.e First, Second and Third Industrial Revolutions. According to Professor Tshilidzi Marwala,

Patonbrands.Com Turns 1

It has been a year since the first post on this platform went live, and I still remember the day as if it was yesterday.

Pat on UJ FM

Dear #PatOnBrands followers. I come bearing some good news. Pat On Brands will be on the airwaves.  Starting today (Thursday, 16 February 2017), #PatOnBrands will

It took me a year to write this

If you’re still wondering what does PROCRASTINATION has to do with BRANDS, especially PAT ON BRANDS, then continue reading to connect the dots.