Clicks hair, is this a marketing strategy?
A friend of mine on WhatsApp asked me if the action by Clicks to label African hair as “frizzy and dull” and “dry and damaged”
Does the new PEP logo get a Pat or a Slap?
Yesterday, news broke that after more than 50 years, one of the most recognisable retail brands in SA, PEP announced a new logo. This move
In Conversation with the 2020 PRISM Awards and the PRISM Young Voices Leadership
On Friday, the 15th of May 2020, the country witnessed the inaugural virtual PRISM Awards. The 23rd annual PRISM Awards which are coordinated by the Public Relations
The marketing landscape has not changed due to the lockdown
There’s been a lot of talks around how the marketing landscape has changed and how it will change forever because of the coronavirus pandemic. The
Cancel Culture needs to be CANCELLED!
We can all admit that the South African Twitter streets have been nothing but depressing as of late especially because it’s been overshadowing more pressing
The uninvited guest
The year 2020 is definitely a symbolic year, not only because it’s the 20th year of the 3rd millennium, a leap year and the beginning
Sasol Foundation offers free online primary and high school textbooks and resources during lockdown
The Sasol Foundation has opened its online education resources and textbooks platform to all learners and parents free of charge as South Africa embarks on
Nando’s Coronavirus Post: Pat or Slap?
Nando’s added some spice into the coronavirus conversation. Yesterday, the brand shared a post on social media that had many of its followers in stitches
The impact of the Coronavirus on Brands
This past week, the Coronavirus aka Covid19 was declared a global pandemic by the World Health Organisation. This means that the virus is now a
CAN DO! PARTNERS WITH MUZI TO TELL UNBREAKABLE STORY
Coming off the success of CAN DO!’s 2019 #UnbreakableStories documentary series, which featured electric rapper YoungstaCPT and trailblazing global artist Busiswa Gqulu, CAN DO! is
Pat on Brands Dialogues Season Finale – Marketing in 2020
On Wednesday, 6 November Pat on Brands (POB) held its season finale of the Pat on Brands Dialogues under the theme Marketing in 2020 starring
Why do many South African brands suck on Social Media
Social media has fundamentally impacted how brands communicate with their customers and many South African marketers are still grappling with this fact. Whether it is
South African brands that won the 2019 Cannes Lion Awards
The Cannes Lion Awards took place this past week in Venice. They are a global yardstick of creative excellence. In short, the Cannes (as the
How to keep your office organised
12 March is Organise Your Home Office Day and I would like to share some tips on how to organise your office. Having a disorganised
What marketers look for when booking an influencer
Influencers have changed the way marketers communicate with their desired target audiences. They have become the link between brands and the target audience on social
Why you should complain about brands on social media
Every now and then brands fall short on delivering on their promises and more often than not we keep quiet about it instead of giving
Samsung Mobile and Cassper Nyovest endorsement deal -Unpacked
Mobile phone giant – Samsung Unpacked the much anticipated Samsung S10 range in Sandton, Johannesburg. A lot was speculated about how the S10 range is
New Fiat Advertising Campaign celebrates 2019 Grammy Award Winners Sting & Shaggy for Best Reggae Album
The new Fiat teaser celebrates the 2019 GRAMMY “Best Reggae Album” winners, Sting & Shaggy, for their chart-topping release, 44/876 (Cherrytree/A&M/Interscope Records) and will give
How influencers celebrate their Valentine’s Day
Influencers are now at dominating the conversations in marketing boardrooms as of late. Marketers are consistently trying to find ways of understanding influencers and how
5 Tech Brands that have become generic terms
Technology has changed the way we live and how we do things. It is now at the centre of our lives because of the convenience
Cars Consumer Awards 2018/2019
On Thursday, 24 January the fourth iteration of Cars.co.za Consumer Awards powered by Wesbank were hosted the Cars Consumer Awards at a star studded, red
VW’s bold campaign encourages South Africans to drive dry
Johannesburg – December in South Africa typically sees a culture of ‘the party doesn’t stop‘, #MonatiHaoFeli, until it does, #MonatiWaFela. This month, as South Africans
Melody Miya goes back to his first love
After months of speculations of whether Melody Miya will ever go back to his first love – radio. Melody Miya is finally making a comeback.
Hyundai assists with Bakwena N1N4 road safety campaign
Road safety is in sharp focus with the start of the annual Christmas holiday season – and Hyundai Automotive South Africa and its holding company,
The aftermath of Global Citizen Festival
The Global Citizen Festival took place on Sunday, 2 December 2018 at the FNB Stadium in Johannesburg. The festival was probably the most anticipated event
Ford Donates R12-million Worth of Vehicles to Charities
Ford is spreading the cheer this Festive Season with a donation of 26 brand new vehicles to 22 selected charity organisations in South Africa, worth
Discovery Bank promises good financial health
Social media went abuzz with the launch of the long awaited Discovery Bank, with most people saying that the “South African Banking Industry is officially
Sunlight is Bringing Nature into Our Homes
Nothing beats a walk in the park or a refreshing run in the great outdoors. Studies show that elements of nature such as bird song,
Why Doves Funerals got a Slap over Sbahle Mpisane
There are certain conversations that brands simply can’t be a part of, irrespective of whether the conversations are taking place in the public domain or
Oreo Brings South Africans Together With ‘Oreo People’ Campaign
Oreo, is calling on South Africans to ‘Twist, Lick, Dunk’ and SHARE an Oreo with other Oreo People. South Africans who have already discovered that
Marketing in the Fourth Industrial Revolution
Africa, particularly South Africa has been playing catch up in the previous revolutions i.e First, Second and Third Industrial Revolutions. According to Professor Tshilidzi Marwala,
Brands and Racism: What brands can learn from Starbucks
Racism has become a hot topic on social media and brands are faced with the challenge of upholding non-racialism within their companies. It is just
Patonbrands.Com Turns 1
It has been a year since the first post on this platform went live, and I still remember the day as if it was yesterday.
How brands are exploiting #MandelaDay
Mandela Day is a day that is set out to commemorate the birth of one of the greatest leaders the world has ever seen, Nelson
How to see if someone has fake followers
Ever heard of the saying; women lie, men lie but numbers don’t lie? Well, in the case of fake followers the opposite is true. Have
Brands and products that Black South Africans found other uses for.
If there is one thing that you got to give to black South Africans is their ability to reposition brands and products in the market.
How to become a social media influencer in South Africa
The revolutionary emergence of social media has provided ordinary people with an easily accessible platform to voice their opinions and become thought leaders in their
The impact of xenophobic attacks on South African brands.
You are probably wondering what the xenophobic attacks have to do with brands. Well… the answer is EVERYTHING, because in this world nothing ever works
How the banks took advantage of the 2017 budget speech
Yesterday was one of the most important days in the land. The Minister of Finance, Pravin Gordhan presented the budget for the 2017 fiscal year.
Pat on UJ FM
Dear #PatOnBrands followers. I come bearing some good news. Pat On Brands will be on the airwaves. Starting today (Thursday, 16 February 2017), #PatOnBrands will
5 South African Brands That Will Win Her Heart
On occasions such as Valentine’s Day it is easy overlook South African brands, when looking to buy a gift for your African Queen. This article
Top 5 International Brands That Will Win Her Heart
Finding the perfect Valentine’s Day gift for your lovely lady could be a challenge, especially when there are so many brands to choose from. If
10 brands that black South Africans use as generic names for products
There are some brands that grow in popularity to an extent that the brand name is used to describe a specific product. However, this does
#Patonbrands – Top 5 Marketing Trends 2017
Trends come and go; however, very often some trends tend to be more durable than others and become the norm. The brands that ultimately succeed
#PatOnBrands – Top 12 South Africans in 2016
2016 was an exciting year that was marked with the victories of a few South African personality brands that dominated the world stage. These stars
Brands and racism: A Pat On Brands perspective
Racism is one of the most sensitive topics in the world, and more often than not, many people would prefer not to talk about it.
It took me a year to write this
If you’re still wondering what does PROCRASTINATION has to do with BRANDS, especially PAT ON BRANDS, then continue reading to connect the dots.