Game Supports Local Artists Across The Country.
Much-loved South African artists, Arno Carstens and Ami Faku will treat Game customers and followers to acoustic performances. Shot in Game stores in Johannesburg and Cape Town that will be live streamed to the Game Facebook page on 19 and 26 June.
3 Things that happened in SA this Week
From missing babies to store launches, this is what happened in South African this week.
Pat on Brands Top 16 Brands by the Youth.
South Africa might be the cradle of civilisation but we are a young country and with us celebrating June 16, we are excited to introduce the Pat on Brands Top 16 Brands by the Youth. This is a recognition of the amazing brands that are built by young people.
How To Be An Influencer In 5 Easy Steps
Brands are always looking to work with social media influencers, they are at the fore-front of the people and are more often than not – a way for brands to expand their reach and drive sales.
If you ever thought about being an influencer, here’s how.
Cassper Drippin’ in a collab
On the 8th of June, Cassper Nyovest and Lekau Sehoana, Founder of Drip footwear made a mind blowing announcement of a partnership worth millions, R100 Million to be exact.
STIMOROL Encourages GEN-Z To Chew To Thier Own Rhythm In Progressive TV Commercial.
South Africa’s no.1 chewing gum, Stimorol has launched a bold new TV commercial for the next generation. The “Your Flavour. Your Flow.” brand proposition was inspired by South African Gen Z’s fluidity as well as the flexible nature of gum. It invites them to chew to their own rhythm.
4 Things That Happened In SA This Week
Here is what everyone was talking about this week.
Are African Brands out of touch with Africans?
African brands are not getting enough love from home and we need to resolve this. According to the annual Brand Africa survey for the 100 most admired brands in Africa, only 13% are homegrown while the rest of the list is dominated by European and North American brands.
SA’s local film & television talent celebrated at the 15th Annual SAFTAs Virtual Ceremony.
Hosted by one of South Africa’s seasoned TV darlings Dineo Langa, local funny man Mpho Popps & the dashing and talented Graeme Richards, the SAFTAs, themed “Still Shining”, were a spectacularly executed, socially distanced show, following a challenging year experienced by the industry.
Letter from the Editor – The Popularity Rules
According to The Popularity Rules, everything we were told is a lie, good grades, good behaviour and hard work mean nothing. Popularity is the only prize that counts. The popular people get an easy ride all the time, not because they are smart or special, but because they know a friend, who knows a friend.
Converse launches Pride collection
For their sixth annual Pride collection, they tapped a group of All Stars to create a new product collection by and for the LGBTQIA+ community. Inspired by the individual stories of these five All Stars from around the world, each style from the collection features a graphically-driven capsule and campaign that explores the duality of struggle and joy along the journey to self-love.
Lerato Agency wins lucrative advertising opportunity.
Lerato Agency is proud to announce that we are amongst 20 companies who have won media space valued at R175 000 from Tractor Outdoor as part of their 20in21 SME marketing Initiative. This opportunity means that Lerato Agency will be on digital screens and billboards around Johannesburg North.
Old Mutual remains among the 10 strongest insurance brands globally.
The 2021 Brand Finance report has ranked Old Mutual in the top 10 strongest brands, as well as in the top 100 most valuable insurance brands globally.
Converse launches Renew Labs to re-purpose pre-loved All Stars
The introduction of Renew Labs invites customers to collaborate and contribute to Converse’s mission to create in more sustainable and innovative ways while extending their product life.
Advertising to a generation that blocks advertising.
Many people prefer to have ad-blockers on their devices which leaves marketers with a new challenge of how to break through the digital wall.
ADIDAS INSPIRES THE WORLD TO SEE POSSIBILITIES WITH OPTIMISM
Told in the documentary style of home footage, the series of 20 films provides a previously unseen side to some of the most documented individuals in the world such as Beyonce and Siya Kolisi.
KFC celebrates 50 Golden Years in Mzansi with a hunt for R50 Million in REAL GOLD.
To mark their anniversary, the popular chicken brand has curated a set of one-ounce limited-edition KFC Real Gold Tokens, made from 24-carat gold, and is inviting fans across SA to dig in and join the hunt for them.
#POBINSIDERS: A year in – my thoughts on the global pandemic.
9 March 2020, South Africa’s Coronavirus stats stood at only 7 positive cases… A year later, over a million positive cases and many lessons learnt. Many lives have been lost, businesses shut, jobs lost and above all of that, the world stood still as we all tried our best to minimize the chances of catching this deadly virus while we also scrambled to stay afloat.
Enjoy an Eggciting New Range of #CadburyEasterEggs to “Hide With Love This Easter”
Cadbury is back with an eggciting new Easter range, filled with all the delicious treats that chocolate eggthusiasts have come to love!
#POBInsiders: Is Social Media doing more for artists than Galleries ever did?
The art world is a hard place to break into, especially with so many gatekeepers, but the reward is so worth it. However, this is an opportunity granted to very few artists.
DJ Zinhle launches BLVD Signature edition Nectar Rosé MCC.
DJ Zinhle is proud to present BLVD Signature edition Nectar rosé MCC which will be available at Makro Liquor stores nationwide.
Converse DOUBLES the Pledge for Student Debt Relief Campaign #Kickthedebt
Earlier this year, Converse announced their #kickthedebt campaign as a way to alleviate student debt in the country. Due to an overwhelming response, Converse has doubled the pledge from R1 million and declared a R2 million pledge to the #kickthedebt campaign.
Primedia Broadcasting parts ways with DJ Fresh and Euphonik
Primedia Broadcasting has released DJs Fresh (Thato Sikwane) and Euphonik (Themba Mbongeni Nkosi) from their contracts with immediate effect.
adidas Originals Launches Stan Smith, Forever.
The brand offers up one of its most iconic silhouettes to help End Plastic Waste.
A new era for Stan Smith launches with three timeless footwear releases
Amazon CEO, Jeff Bezos steps down after 27 years.
Amazon CEO, Jeff Bezos is stepping down and will transition, from the third quarter, into the role of executive chair. Andy Jassy, who is the current CEO of AWS (Amazon Web Services) will replace Bezos as the new CEO.
#PatonTrends: How brands can fight through the noise and stand out in a digital world.
Digital platforms have without a doubt, opened up interesting opportunities for brands to engage with consumers. Brands no longer have to wait to see their sales reports in order to know their performance. Everything is a click away and brands can connect with their audience directly through social media.
This brings me to the question; how do brands stand out and fight through the noise?
First in SA: Kauai launches coffee and smoothie subscription
In a bid to save money for their consumers, healthy natural foods specialist Kauai, has launched a subscription offer for unlimited organic coffee for a month as well as daily smoothies for either 15 or 30 days. The subscription service will be made available in 150 stores nationwide.
#PatonTrends: eLearning trends that can help your business succeed in 2021
Due to the global pandemic and savvy, forward-thinking key-decision makers, many businesses have embraced e-learning to ensure they remain competitive.
Family Feud South Africa returns with funny man, Steve Harvey.
Award-winning American comedian, radio personality, and TV show host, Steve Harvey has returned to host the second season of the much-loved game show Family Feud South Africa.
Brands that received Pats and Slaps in 2020.
This year was extraordinary for so many reasons. Since March, our heads have not stopped spinning for many of us. For brands, 2020 was a year when many were forced to rediscover if they had a purpose, what that purpose is, and how they plan to anchor their place in the world and keep their promise.
Pat on Brands’ 4th year anniversary: A walk down memory lane
When Pat on Brand’s founder, Pat Mahlangu, first decided to start this passion project, he had no idea that it would gain as much traction as it has over the past 4 years.
Top Marketing trends for 2021.
It’s that time of the year when we take a peak at the year ahead and of course reflect on the year that it was.
Award winning designer, Thebe Magugu partners with Adidas to create an exclusive face cover
The multi-award-winning designer has announced his collaboration with Adidas to create an African themed face cover. The face cover is inspired by the traditional kitchen tablecloth print, which Magugu says he has always associated with home, comfort, and by extension safety.
KFC goes 50/50 with Mzansi to celebrate 50 years in South Africa
KFC will be celebrating its 50th anniversary in South Africa in 2021. KFC invited us out to an exclusive event on Tuesday 1 December 2020 at Thesis Lifestyle in Mofolo, Soweto.
Ericomusa’s debut clothing collection, “CHAMELEON SOUL” is set to capture the essence of every woman.
With the demand for high-quality clothing with a luxe aesthetic at affordable prices, Ericomusa brings a fresh collection with unique pieces.
The sky is the limit as South African Jewellery Week partners with New York City Jewellery Week
This year, SAJW has collaborated with the New York City Jewellery Week (NYCJW) to showcase some of South Africa’s best contemporary jewellery.
Starbucks coffee will soon be available at select Checkers stores
Supermarket giant, Checkers, has announced a new joint venture with coffee house, Starbucks. The roastery chain is set to launch outlets in selected Checkers stores, in December 2020
The 2020 Joburg Film Festival focuses on youth development
The 2020 Joburg Film Festival will be held over two days on 28 and 29 November: instead of the usual six days, considering the Covid-19 pandemic. This year’s festival will focus on a limited film selection with a huge focus on youth development workshops.
AKA releases new limited edition Cruz, Banana Deluxe
Hip Hop mogul, Kiernan Forbes, famously known as AKA, has released a new limited edition CRUZ vodka, Banana Deluxe. The multi-award-winning rapper has plenty to toast to, including the success around his latest album, Bhovamania.
The SABC and Telkom introduce a new online streaming service, TelkomONE
The SABC and Telkom have come together to bring us a new online streaming service. The two brands announced on Monday, November 9, 2020, that they have entered a 5-year indenture for a new online streaming service known as TelkomONE.
An evening with Mzamo Masito: The prospects of Marketing in 2020 and beyond
The last Pat On Brands Dialogue for the year, was an intimate yet powerful one. We gathered at the hallowed halls of the Pat On Brands headquarters, at Tshimologong Precinct, in Braamfontein Johannesburg. This past Thursday, 5 November 2020. All COVID-19 protocol was observed.
Pat On Brands Dialogues will host renowned marketer, Mzamo Masito in a conversation about the prospects of Marketing in 2021
Pat On Brands is pleased to host the last dialogue for the year, taking place on November 5, 2020, at the Tshimologong Precinct in Braamfontein, Johannesburg.
Building a career as a content creator.
In a world bristling with technology and an abundance of information, how does one build a successful career as a content creator?
Clicks hair, is this a marketing strategy?
A friend of mine on WhatsApp asked me if the action by Clicks to label African hair as “frizzy and dull” and “dry and damaged”
Does the new PEP logo get a Pat or a Slap?
Yesterday, news broke that after more than 50 years, one of the most recognisable retail brands in SA, PEP announced a new logo. This move
In Conversation with the 2020 PRISM Awards and the PRISM Young Voices Leadership
On Friday, the 15th of May 2020, the country witnessed the inaugural virtual PRISM Awards. The 23rd annual PRISM Awards which are coordinated by the Public Relations
The marketing landscape has not changed due to the lockdown
There’s been a lot of talks around how the marketing landscape has changed and how it will change forever because of the coronavirus pandemic. The
Cancel Culture needs to be CANCELLED!
We can all admit that the South African Twitter streets have been nothing but depressing as of late especially because it’s been overshadowing more pressing
The uninvited guest
The year 2020 is definitely a symbolic year, not only because it’s the 20th year of the 3rd millennium, a leap year and the beginning
Sasol Foundation offers free online primary and high school textbooks and resources during lockdown
The Sasol Foundation has opened its online education resources and textbooks platform to all learners and parents free of charge as South Africa embarks on
Nando’s Coronavirus Post: Pat or Slap?
Nando’s added some spice into the coronavirus conversation. Yesterday, the brand shared a post on social media that had many of its followers in stitches
The impact of the Coronavirus on Brands
This past week, the Coronavirus aka Covid19 was declared a global pandemic by the World Health Organisation. This means that the virus is now a
CAN DO! PARTNERS WITH MUZI TO TELL UNBREAKABLE STORY
Coming off the success of CAN DO!’s 2019 #UnbreakableStories documentary series, which featured electric rapper YoungstaCPT and trailblazing global artist Busiswa Gqulu, CAN DO! is
Pat on Brands Dialogues Season Finale – Marketing in 2020
On Wednesday, 6 November Pat on Brands (POB) held its season finale of the Pat on Brands Dialogues under the theme Marketing in 2020 starring
Why do many South African brands suck on Social Media
Social media has fundamentally impacted how brands communicate with their customers and many South African marketers are still grappling with this fact. Whether it is
South African brands that won the 2019 Cannes Lion Awards
The Cannes Lion Awards took place this past week in Venice. They are a global yardstick of creative excellence. In short, the Cannes (as the
How to keep your office organised
12 March is Organise Your Home Office Day and I would like to share some tips on how to organise your office. Having a disorganised
What marketers look for when booking an influencer
Influencers have changed the way marketers communicate with their desired target audiences. They have become the link between brands and the target audience on social
Why you should complain about brands on social media
Every now and then brands fall short on delivering on their promises and more often than not we keep quiet about it instead of giving
Samsung Mobile and Cassper Nyovest endorsement deal -Unpacked
Mobile phone giant – Samsung Unpacked the much anticipated Samsung S10 range in Sandton, Johannesburg. A lot was speculated about how the S10 range is
New Fiat Advertising Campaign celebrates 2019 Grammy Award Winners Sting & Shaggy for Best Reggae Album
The new Fiat teaser celebrates the 2019 GRAMMY “Best Reggae Album” winners, Sting & Shaggy, for their chart-topping release, 44/876 (Cherrytree/A&M/Interscope Records) and will give
How influencers celebrate their Valentine’s Day
Influencers are now at dominating the conversations in marketing boardrooms as of late. Marketers are consistently trying to find ways of understanding influencers and how
5 Tech Brands that have become generic terms
Technology has changed the way we live and how we do things. It is now at the centre of our lives because of the convenience
Cars Consumer Awards 2018/2019
On Thursday, 24 January the fourth iteration of Cars.co.za Consumer Awards powered by Wesbank were hosted the Cars Consumer Awards at a star studded, red
VW’s bold campaign encourages South Africans to drive dry
Johannesburg – December in South Africa typically sees a culture of ‘the party doesn’t stop‘, #MonatiHaoFeli, until it does, #MonatiWaFela. This month, as South Africans
Melody Miya goes back to his first love
After months of speculations of whether Melody Miya will ever go back to his first love – radio. Melody Miya is finally making a comeback.
Hyundai assists with Bakwena N1N4 road safety campaign
Road safety is in sharp focus with the start of the annual Christmas holiday season – and Hyundai Automotive South Africa and its holding company,
The aftermath of Global Citizen Festival
The Global Citizen Festival took place on Sunday, 2 December 2018 at the FNB Stadium in Johannesburg. The festival was probably the most anticipated event
Ford Donates R12-million Worth of Vehicles to Charities
Ford is spreading the cheer this Festive Season with a donation of 26 brand new vehicles to 22 selected charity organisations in South Africa, worth
Discovery Bank promises good financial health
Social media went abuzz with the launch of the long awaited Discovery Bank, with most people saying that the “South African Banking Industry is officially
Sunlight is Bringing Nature into Our Homes
Nothing beats a walk in the park or a refreshing run in the great outdoors. Studies show that elements of nature such as bird song,
Why Doves Funerals got a Slap over Sbahle Mpisane
There are certain conversations that brands simply can’t be a part of, irrespective of whether the conversations are taking place in the public domain or
Oreo Brings South Africans Together With ‘Oreo People’ Campaign
Oreo, is calling on South Africans to ‘Twist, Lick, Dunk’ and SHARE an Oreo with other Oreo People. South Africans who have already discovered that
Marketing in the Fourth Industrial Revolution
Africa, particularly South Africa has been playing catch up in the previous revolutions i.e First, Second and Third Industrial Revolutions. According to Professor Tshilidzi Marwala,
Brands and Racism: What brands can learn from Starbucks
Racism has become a hot topic on social media and brands are faced with the challenge of upholding non-racialism within their companies. It is just
Patonbrands.Com Turns 1
It has been a year since the first post on this platform went live, and I still remember the day as if it was yesterday.
How brands are exploiting #MandelaDay
Mandela Day is a day that is set out to commemorate the birth of one of the greatest leaders the world has ever seen, Nelson
How to see if someone has fake followers
Ever heard of the saying; women lie, men lie but numbers don’t lie? Well, in the case of fake followers the opposite is true. Have
Brands and products that Black South Africans found other uses for.
If there is one thing that you got to give to black South Africans is their ability to reposition brands and products in the market.
How to become a social media influencer in South Africa
The revolutionary emergence of social media has provided ordinary people with an easily accessible platform to voice their opinions and become thought leaders in their
The impact of xenophobic attacks on South African brands.
You are probably wondering what the xenophobic attacks have to do with brands. Well… the answer is EVERYTHING, because in this world nothing ever works
How the banks took advantage of the 2017 budget speech
Yesterday was one of the most important days in the land. The Minister of Finance, Pravin Gordhan presented the budget for the 2017 fiscal year.
Pat on UJ FM
Dear #PatOnBrands followers. I come bearing some good news. Pat On Brands will be on the airwaves. Starting today (Thursday, 16 February 2017), #PatOnBrands will
5 South African Brands That Will Win Her Heart
On occasions such as Valentine’s Day it is easy overlook South African brands, when looking to buy a gift for your African Queen. This article
Top 5 International Brands That Will Win Her Heart
Finding the perfect Valentine’s Day gift for your lovely lady could be a challenge, especially when there are so many brands to choose from. If
10 brands that black South Africans use as generic names for products
There are some brands that grow in popularity to an extent that the brand name is used to describe a specific product. However, this does
#Patonbrands – Top 5 Marketing Trends 2017
Trends come and go; however, very often some trends tend to be more durable than others and become the norm. The brands that ultimately succeed
#PatOnBrands – Top 12 South Africans in 2016
2016 was an exciting year that was marked with the victories of a few South African personality brands that dominated the world stage. These stars
Brands and racism: A Pat On Brands perspective
Racism is one of the most sensitive topics in the world, and more often than not, many people would prefer not to talk about it.
It took me a year to write this
If you’re still wondering what does PROCRASTINATION has to do with BRANDS, especially PAT ON BRANDS, then continue reading to connect the dots.