As we all know Newtown Junction is the hub of all fashionable Kicks (sneakers) including proudly SA brands such as Drip, Bathu to name a few. Across seasons Newtown Junction has also been the home of the Sneaker Exchange festival that celebrates and boasts local fashion and arts.

A call to action to support local brands

This season Newtown Junction has collaborated with Soweto’s Finest to dance-off in a fashionable way to their hit track (Tokoloshe) which will pose as a dance-off challenge to the masses to support local whilst you are on the move. This dance-off will also see top SA Tik-Tokers dance-off and trendy Sneakerheads style out in the local kicks from the Newtown Junction sneaker tenants. This dance-off is a fun call to action to support locally made kicks and SAs stylish creatives & innovators as well as keep the sneaker hub (Newtown Junction) ahead of the culture curve by shopping and supporting local #NTJTrendGuide.

Win a pair of Bathu or Drip

Check out the Newtown Junction social pages to see the style curators and Tik-Tokers take to the challenge. You could also join in on the dance-off using the Tokoloshe soundtrack as your background song, show us your drip, and dance off remake from the trend guide video and you could be walking away with one of two pairs from Bathu or Drip.

Don’t forget to follow and tag @newtownJunction on Instagram and Tik-Tok and use the hashtags in your upload #NTJTrendGuide #NTJSneakerDanceOff for a better chance to win yourself a pair!

On the move with Local !!

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Pat Mahlangu

Thokozani Pat Mahlangu is the editor of Pat on Brands and the founder and CEO of Lerato Agency. He is internationally certified digital marketing professional and an Mcom Business Management graduate from the University of Johannesburg.

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