The YOBAs is thrilled to announce the return of Nalesa Media as its official Out-of-Home (OOH) media partner for the 2025 edition. This marks the third year running that the powerhouse, female-led media company will help amplify the YOBAs through bold, eye-catching outdoor campaigns across South Africa.
A Partnership Rooted in Shared Purpose
Founded by entrepreneurial sisters Palesa and Naledi Mabuse, Nalesa Media has grown over the past decade into a dynamic media force. What began as a vision between siblings has blossomed into a multidimensional company that now spans events, multimedia production, interactive media, and app development. Their mission to uplift entrepreneurship and bridge the digital divide aligns powerfully with the YOBAs’ commitment to recognizing youth excellence in Africa.
Building Brands Through Visibility
“Brand visibility is a crucial pillar of growth,” said Pat Mahlangu, Founder and CEO of the YOBAs.
“Nalesa Media brings immense value to the table by giving youth-owned brands the exposure they need to scale. Their outdoor media solutions help these entrepreneurs gain the public recognition they deserve.”
Empowering Tomorrow’s Leaders—Today
As a 100% Black, female-owned enterprise, Nalesa Media understands the grit, resilience, and creativity it takes to build a brand from the ground up. Their continued partnership with the YOBAs is a reflection of their unwavering belief in the power of youth, innovation, and authentic African storytelling.
“We’re honoured to continue our partnership with the YOBAs—an initiative that not only recognises but actively uplifts the next generation of South African entrepreneurs,” said Palesa Mabuse, Senior Managing Director at Nalesa Media. Our journey mirrors the experiences of many youth-owned brands we now support. By partnering with the YOBAs, we are investing in a future where homegrown talent is not just visible, but valued, celebrated, and sustained.”
Lighting Up the Country with Youth Excellence
Through strategic outdoor placements and high-impact media campaigns, Nalesa Media will ensure that the faces, names, and stories behind the Top 16 youth-owned brands are seen in every corner of the country. From bustling cities to local townships. The partnership promises to elevate the YOBAs’ presence like never before.
For more Information Visit : www.top16yoba.co.za
Looking Ahead to June 2025
The YOBAs will take place on Saturday, 21 June 2025, honouring visionary entrepreneurs across 18 dynamic categories including Fashion, Technology, Food & Beverage, Social Impact, and more.
Get your tickets at webtickets.com and let us celebrate youth-owned excellence!
