After eight years of collaboration, MTN and the Springboks are ending their sponsorship agreement. During this time, the Springboks won back-to-back Rugby World Cups in 2019 and 2023 bringing joy to fans across South Africa.
MTN SA CEO Charles Molapisi described the partnership as an incredible and rewarding experience. When MTN became the lead sponsor in 2017, South African rugby faced challenges, but the team has since grown stronger.
“For us, this was about more than just branding. We wanted to bring rugby back to the people and support the spirit of Ubuntu. We are proud to have played a role in the success of SA Rugby,” said Molapisi. He thanked SA Rugby for trusting MTN as a sponsor and expressed pride in being part of the team’s journey. The partnership helped grow the sport by taking it beyond major stadiums to smaller towns and rural areas.
SA Rugby President Mark Alexander also expressed his gratitude to MTN, especially for their support during difficult times for the sport. “MTN believed in us when we needed support the most. Together, we have enjoyed what will be remembered as a golden era of rugby in South Africa,” he said.
During the partnership, MTN invested R30 million in grassroots rugby development. The company also helped expand the fan base through initiatives such as the BokSquad and Bozza, bringing supporters closer to the team. Molapisi thanked the fans for their passion and support, emphasising that rugby in South Africa will continue to grow.
MTN is now shifting its sponsorship strategy to support a broader range of sports in South Africa. The company will continue its investment in football through the MTN8 sponsorship. “Rugby has demonstrated how sport can unite and inspire our nation. With the continued support of companies like MTN and organisations such as SA Rugby, we believe South Africa will keep producing champions,” Molapisi concluded.
