Lerato Agency is excited to welcome Jurni South Africa on board. The youth-owned digital and advertising agency continues to craft brands that people love through its new partnership with Jurni.
Jurni an online travel and tourism platform that seeks to connect people with places. The agency is tasked with digital marketing and creative work that will see Jurni increasing its brand awareness and resonance with travellers.
A little bit about Jurni
Rising from the post-pandemic era, Jurni is a visionary online booking platform. Its purpose is to encourage travel by making it easy for the travel explorer while offering the right solutions for hosts. Jurni seeks to highlight local attractions and memorable experiences. The brand is looking forward to rebuilding the South African tourism sector, the county’s economy and contribute to job creation.
“Jurni is excited to welcome Lerato Agency onboard. We believe that our relationship will ensure that Jurni becomes the brand of choice for local and global travellers. The platform seeks to explore South Africa using our platform which showcases accommodation, attractions and shuttle services. We believe that Lerato Agency is up for the challenge to take our brand to the next level,” said Tshepo Matlou, head of Marketing and Communications.
In 2020, the South African tourism industry was highly impacted by the restrictions related to the global pandemic which at its peak prohibited public gatherings, enforced mask-wearing and applied strict vaccination requirements. This resulted in the permanent closure of a significant number of businesses bringing about an urgent and dire need to rebuild while offering value to clientele in order to slowly redevelop the industry.
A little bit about Lerato Agency
A new entrant in the digital marketing, PR and advertising space. The youth-owned agency was established in 2020 and thrived in the midst of the global pandemic. Lerato Agency has worked with impressive brands such Brand Africa, SAMRO, Tiger Brands and SA Jewellery Week, and looks forward to continue to build its positive reputation within the industry, break new grounds and push boundaries.
The agency is proud to work with an innovative brand such as Jurni, which prides itself in supporting local establishments and in helping to build the South African tourism sector by making hosting and travelling simple, easy and affordable.
“We consider our appointment as the lead digital creative agency for Jurni as the partnership that will enable both brands to produce ground-breaking work that will resonate with travellers and establishment owners,” said Pat Mahlangu, CEO of Lerato Agency. “This partnership also comes at a perfect time as we are gearing up for Tourism Month. We look forward to creating excitement about local travel.”
The partnership between Lerato Agency and Jurni is well positioned to be a growth catalyst in rebuilding the South African travel industry by empowering airlines, hoteliers, travel agencies and many businesses within the value chain to develop and re-establish themselves within the market.