Kaya 959 Appoints Tumi Rabanye as Head of Marketing

A Seasoned Brand Strategist

With more than two decades of experience across brand strategy, integrated communications, and marketing leadership, Rabanye brings a distinctive blend of strategic depth and creative intelligence. She has built and shaped brands with purpose, led cross-functional teams, and delivered campaigns that resonate culturally and commercially, all underpinned by a deep-rooted love for broadcast.

“I cut my teeth in broadcast as a strategist and brand manager, and I have always had a deep passion for music and radio,” she says. “Kaya has felt like home to me for many years. I have grown with the brand, long before I was even the target market. Now I look forward to growing it further with clarity, pride, and purpose.”

Her appointment is as much about stewardship as it is about amplifying and sustaining what audiences already love about Kaya while sharpening how the brand shows up in a fast-changing media environment.

Expanding Kaya’s Multi-Platform Presence

Rabanye joins the station at a pivotal moment as Kaya 959 accelerates its multi-platform strategy, uniting on-air, digital, social, streaming, and experiential touchpoints into a cohesive brand experience. Her mandate includes creating stronger connections with audiences, ensuring that content resonates across every channel, and offering advertisers innovative, measurable ways to engage with Kaya’s community.

Honouring Heritage, Building the Future

According to Managing Executive David Tiltmann, the appointment reflects a commitment to honouring Kaya’s heritage while positioning the brand confidently for its next chapter of growth. Rabanye’s role balances respect for the station’s rich cultural legacy with forward-looking innovation, ensuring Kaya remains a trusted voice for audiences and a commercially dynamic platform for advertisers alike.